Director of Digital Marketing (SF Bay Area)
The HR Manager LLC, San Francisco, CA, United States
Director of Digital Marketing (SF Bay Area)
Director of Digital Marketing
High-Profile Creative & Brand Organization — San Francisco, CA (Hybrid)
Our client, a high-profile creative and brand organization, is seeking a
Director of Digital Marketing
to lead digital strategy, creative storytelling, and multi-platform brand growth across a diverse portfolio of ventures. This includes consumer products, entertainment initiatives, community-impact programs, and premium lifestyle brands.
This is a rare opportunity to shape the digital presence of a widely recognized public figure and their affiliated brands — without being limited to a single vertical. The ideal candidate is a
social-native creative operator
who can move fluidly between culture, sport, entertainment, and purpose-driven storytelling.
About the Role The Director of Digital Marketing will architect and execute a unified digital ecosystem across multiple brand pillars. You will lead content strategy, creative direction, social execution, and digital storytelling for a portfolio that spans:
A public figure’s personal brand
A creative and production company
A youth-focused nonprofit
A premium lifestyle brand
Community-impact initiatives
Entertainment and cultural partnerships
This role blends
hands‑on content creation ,
creative leadership , and
strategic brand management . You will be responsible for elevating the digital voice, visual identity, and cultural relevance of each brand while ensuring cohesion across the entire ecosystem.
What You’ll Do Content Strategy & Creative Direction
Build and own the multi-platform content strategy across TikTok, Instagram, YouTube, LinkedIn, and emerging platforms
Lead creative direction for short‑form video, storytelling, and brand campaigns
Oversee shoots, creative production, and real‑time content capture
Develop platform‑specific narratives that reflect each brand’s voice and values
Maintain a high bar for visual and narrative quality across all content
Hands‑On Social Execution
Create, edit, and publish short‑form content when needed
Respond to cultural moments and real‑time events with speed and accuracy
Maintain a high‑velocity content pipeline across multiple brands
Ensure consistent tone, aesthetic, and brand integrity across all channels
Brand Architecture & Multi‑Pillar Storytelling
Build a cohesive digital identity across multiple brand verticals
Translate complex brand narratives into accessible, engaging content
Balance entertainment, lifestyle, community impact, and product storytelling
Ensure each brand’s digital presence feels distinct yet connected
Team Leadership & Collaboration
Lead and develop a small team, providing clear direction, coaching, and accountability to ensure high‑quality execution
Demonstrate a collaborative leadership style, partnering effectively across brand, comms, production, and external creative teams
Manage and mentor creatives, editors, and freelancers
Collaborate with external agencies and creative partners
Foster a collaborative, high‑trust creative environment
Digital Insights & Growth
Track engagement, sentiment, and growth across platforms
Identify cultural trends early and translate them into brand‑aligned content
Use data to refine creative direction and content strategy
Maintain a pulse on sports culture, entertainment, youth culture, and digital storytelling trends
Who You Are A Social‑Native Creative
TikTok and short‑form video culture
Real‑time content capture
Sports and entertainment storytelling
Youth‑driven digital trends
Premium brand aesthetics
A Hands‑On Operator
Editing short‑form video
Writing captions
Publishing content
Running shoots
Working fast and improvising
A Multi‑Pillar Brand Storyteller
Lifestyle
Entertainment
Community impact
Youth empowerment
Consumer products
Personal brand storytelling
Experience We’re Looking For
5–10+ years in digital content, social media, creative direction, or brand storytelling
Experience working with public figures, creators, athletes, or entertainers
Strong portfolio of short‑form video and social‑first creative work
Experience directing shoots and managing creative teams
Ability to thrive in fast‑moving, high‑visibility environments
Willingness to work evenings/weekends during key events or activations
Important Details This is a
hybrid role
requiring
three days per week on‑site
in the San Francisco office.
Compensation:
$180,000–$220,000 annually
Includes comprehensive medical, dental, vision, life/AD&D, retirement benefits, and generous paid time off.
If you are not currently based in the Bay Area, please include details about your
relocation timeline, needs, and plan
as part of your application.
Occasional travel may be required for events, shoots, and real‑time content capture.
Portfolio Request Priority will be given to applicants who include a portfolio demonstrating
hands‑on creative work , including:
Short‑form video examples (TikTok, Reels, Shorts) you personally shot, edited, or produced
Real‑time or event‑driven content
Multi‑platform social content
Creative direction samples (moodboards, briefs, storyboards)
This is a full time position
#J-18808-Ljbffr
High-Profile Creative & Brand Organization — San Francisco, CA (Hybrid)
Our client, a high-profile creative and brand organization, is seeking a
Director of Digital Marketing
to lead digital strategy, creative storytelling, and multi-platform brand growth across a diverse portfolio of ventures. This includes consumer products, entertainment initiatives, community-impact programs, and premium lifestyle brands.
This is a rare opportunity to shape the digital presence of a widely recognized public figure and their affiliated brands — without being limited to a single vertical. The ideal candidate is a
social-native creative operator
who can move fluidly between culture, sport, entertainment, and purpose-driven storytelling.
About the Role The Director of Digital Marketing will architect and execute a unified digital ecosystem across multiple brand pillars. You will lead content strategy, creative direction, social execution, and digital storytelling for a portfolio that spans:
A public figure’s personal brand
A creative and production company
A youth-focused nonprofit
A premium lifestyle brand
Community-impact initiatives
Entertainment and cultural partnerships
This role blends
hands‑on content creation ,
creative leadership , and
strategic brand management . You will be responsible for elevating the digital voice, visual identity, and cultural relevance of each brand while ensuring cohesion across the entire ecosystem.
What You’ll Do Content Strategy & Creative Direction
Build and own the multi-platform content strategy across TikTok, Instagram, YouTube, LinkedIn, and emerging platforms
Lead creative direction for short‑form video, storytelling, and brand campaigns
Oversee shoots, creative production, and real‑time content capture
Develop platform‑specific narratives that reflect each brand’s voice and values
Maintain a high bar for visual and narrative quality across all content
Hands‑On Social Execution
Create, edit, and publish short‑form content when needed
Respond to cultural moments and real‑time events with speed and accuracy
Maintain a high‑velocity content pipeline across multiple brands
Ensure consistent tone, aesthetic, and brand integrity across all channels
Brand Architecture & Multi‑Pillar Storytelling
Build a cohesive digital identity across multiple brand verticals
Translate complex brand narratives into accessible, engaging content
Balance entertainment, lifestyle, community impact, and product storytelling
Ensure each brand’s digital presence feels distinct yet connected
Team Leadership & Collaboration
Lead and develop a small team, providing clear direction, coaching, and accountability to ensure high‑quality execution
Demonstrate a collaborative leadership style, partnering effectively across brand, comms, production, and external creative teams
Manage and mentor creatives, editors, and freelancers
Collaborate with external agencies and creative partners
Foster a collaborative, high‑trust creative environment
Digital Insights & Growth
Track engagement, sentiment, and growth across platforms
Identify cultural trends early and translate them into brand‑aligned content
Use data to refine creative direction and content strategy
Maintain a pulse on sports culture, entertainment, youth culture, and digital storytelling trends
Who You Are A Social‑Native Creative
TikTok and short‑form video culture
Real‑time content capture
Sports and entertainment storytelling
Youth‑driven digital trends
Premium brand aesthetics
A Hands‑On Operator
Editing short‑form video
Writing captions
Publishing content
Running shoots
Working fast and improvising
A Multi‑Pillar Brand Storyteller
Lifestyle
Entertainment
Community impact
Youth empowerment
Consumer products
Personal brand storytelling
Experience We’re Looking For
5–10+ years in digital content, social media, creative direction, or brand storytelling
Experience working with public figures, creators, athletes, or entertainers
Strong portfolio of short‑form video and social‑first creative work
Experience directing shoots and managing creative teams
Ability to thrive in fast‑moving, high‑visibility environments
Willingness to work evenings/weekends during key events or activations
Important Details This is a
hybrid role
requiring
three days per week on‑site
in the San Francisco office.
Compensation:
$180,000–$220,000 annually
Includes comprehensive medical, dental, vision, life/AD&D, retirement benefits, and generous paid time off.
If you are not currently based in the Bay Area, please include details about your
relocation timeline, needs, and plan
as part of your application.
Occasional travel may be required for events, shoots, and real‑time content capture.
Portfolio Request Priority will be given to applicants who include a portfolio demonstrating
hands‑on creative work , including:
Short‑form video examples (TikTok, Reels, Shorts) you personally shot, edited, or produced
Real‑time or event‑driven content
Multi‑platform social content
Creative direction samples (moodboards, briefs, storyboards)
This is a full time position
#J-18808-Ljbffr