Senior Demand Generation Manager
Empathy, New York, NY, United States
Senior Demand Generation Manager
Marketing | New York
About Empathy Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time‑running tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward‑looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world‑class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.
In this role you will Build a machine for predictable, repeatable, and scalable growth, leveraging modern tools, data, and emerging technologies (AI, anyone?).
Responsibilities
Plan and execute integrated demand generation campaigns across channels including digital, events, webinars, paid media, email, and web to generate qualified pipeline.
Develop targeted account‑based marketing (ABM) programs that engage priority accounts and key buying committee members across our target markets.
Partner closely with Product Marketing to translate messaging, positioning, and insights into compelling campaign themes, content, and offers.
Build and manage nurture programs and lifecycle campaigns that guide prospects from first touch through opportunity creation.
Own campaign performance and pipeline impact, regularly analyzing results to optimize programs, improve conversion rates, and increase marketing contribution to revenue.
Collaborate with Growth Marketing and Marketing Operations to continuously improve campaign performance through testing, personalization, and channel optimization.
Work closely with Sales and Revenue Operations to ensure strong alignment on lead quality, scoring, follow‑up processes, and pipeline generation goals.
Identify and test new channels and growth opportunities, incorporating emerging tools, technologies, and AI‑driven approaches where appropriate.
Manage campaign planning, timelines, and budgets while ensuring programs launch smoothly and deliver measurable results.
Requirements
7+ years of B2B demand generation or growth marketing experience, preferably in HR tech, SaaS, or employee benefits.
Proven success in building and scaling multi‑channel lead generation programs that result in measurable revenue impact.
Experience building out ABM programs that reach enterprise and large mid‑market customers.
Hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce), ABM platforms, and analytics tools.
Strong analytical skills — data‑driven approach to problem solving, experimentation, and optimization.
Exceptional project management and communication skills; ability to work cross‑functionally and influence stakeholders.
The salary for this position is approximately $150,000 which includes base salary and variable components. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company‑sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!
Apply now LinkedIn profile Fields marked with * are mandatory.
First name *
Last name *
Email *
Phone *
Resume * Attach Resume
Personal website
Cover Letter Attach Cover Letter
Portfolio Attach Portfolio
Personal note
Sr. Demand Generation Manager Questionnaire
Are you legally authorized to work in the United States for any employer?
Yes
No
Will you now or in the future require visa sponsorship (e.g., H‑1B) to work in the United States?
Yes
No
Have you owned B2B demand generation programs with a primary goal tied to pipeline and/or revenue? *
Yes
No
How many years of B2B demand generation / growth marketing experience do you have? *
0–2 years
3–4 years
5–6 years
7–9 years
9–11 years
12–13 years
14–15 years
15+ years
Which tools have you used hands‑on in the last 2 years? (Select all that apply) *
HubSpot
Marketo
Pardot / MCAE
Salesforce
6sense / Demandbase / Terminus
GA4
Looker / Tableau / PowerBI
Other
Which best describes how your demand generation work has been measured? *
Primarily on engagement metrics (traffic, CTR, opens)
Mix of pipeline + engagement metrics
Primarily on pipeline sourced and/or revenue
Not sure or not measured
Question: Have you built and run ABM programs targeting enterprise and/or large mid‑market accounts (not just retargeting)?
Yes
No
What was the typical (average) deal size (ACV or first‑year contract value) of closed‑won deals your ABM/demand gen programs supported? *
$10,000–$50,000
$50,000–$100,000
$100,000–$250,000
$250,000–$500,000
$500,000–$1,000,000
$1,000,000–$5,000,000
$5,000,000+
Not Sure/ I did not have visibility
Are you able to work from our New York office 3 days per week? * Choose
Based in NYC metro area and will work in office 3 days per week
Open to relocation and will work in office 3 days per week
No. Open to remote
Privacy policy: Empathy
At Empathy, we believe that our workforce should reflect the range and variety of the families we serve. We are an equal opportunity employer, where all employment decisions are made without regard to age, sex, race, ethnicity, nationality or nation of origin, religion, ability, medical condition, marital status, pregnancy, gender identity or expression, sexual orientation, veteran status or any other status protected by local, state, or federal law.
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About Empathy Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time‑running tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward‑looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world‑class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.
In this role you will Build a machine for predictable, repeatable, and scalable growth, leveraging modern tools, data, and emerging technologies (AI, anyone?).
Responsibilities
Plan and execute integrated demand generation campaigns across channels including digital, events, webinars, paid media, email, and web to generate qualified pipeline.
Develop targeted account‑based marketing (ABM) programs that engage priority accounts and key buying committee members across our target markets.
Partner closely with Product Marketing to translate messaging, positioning, and insights into compelling campaign themes, content, and offers.
Build and manage nurture programs and lifecycle campaigns that guide prospects from first touch through opportunity creation.
Own campaign performance and pipeline impact, regularly analyzing results to optimize programs, improve conversion rates, and increase marketing contribution to revenue.
Collaborate with Growth Marketing and Marketing Operations to continuously improve campaign performance through testing, personalization, and channel optimization.
Work closely with Sales and Revenue Operations to ensure strong alignment on lead quality, scoring, follow‑up processes, and pipeline generation goals.
Identify and test new channels and growth opportunities, incorporating emerging tools, technologies, and AI‑driven approaches where appropriate.
Manage campaign planning, timelines, and budgets while ensuring programs launch smoothly and deliver measurable results.
Requirements
7+ years of B2B demand generation or growth marketing experience, preferably in HR tech, SaaS, or employee benefits.
Proven success in building and scaling multi‑channel lead generation programs that result in measurable revenue impact.
Experience building out ABM programs that reach enterprise and large mid‑market customers.
Hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce), ABM platforms, and analytics tools.
Strong analytical skills — data‑driven approach to problem solving, experimentation, and optimization.
Exceptional project management and communication skills; ability to work cross‑functionally and influence stakeholders.
The salary for this position is approximately $150,000 which includes base salary and variable components. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company‑sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!
Apply now LinkedIn profile Fields marked with * are mandatory.
First name *
Last name *
Email *
Phone *
Resume * Attach Resume
Personal website
Cover Letter Attach Cover Letter
Portfolio Attach Portfolio
Personal note
Sr. Demand Generation Manager Questionnaire
Are you legally authorized to work in the United States for any employer?
Yes
No
Will you now or in the future require visa sponsorship (e.g., H‑1B) to work in the United States?
Yes
No
Have you owned B2B demand generation programs with a primary goal tied to pipeline and/or revenue? *
Yes
No
How many years of B2B demand generation / growth marketing experience do you have? *
0–2 years
3–4 years
5–6 years
7–9 years
9–11 years
12–13 years
14–15 years
15+ years
Which tools have you used hands‑on in the last 2 years? (Select all that apply) *
HubSpot
Marketo
Pardot / MCAE
Salesforce
6sense / Demandbase / Terminus
GA4
Looker / Tableau / PowerBI
Other
Which best describes how your demand generation work has been measured? *
Primarily on engagement metrics (traffic, CTR, opens)
Mix of pipeline + engagement metrics
Primarily on pipeline sourced and/or revenue
Not sure or not measured
Question: Have you built and run ABM programs targeting enterprise and/or large mid‑market accounts (not just retargeting)?
Yes
No
What was the typical (average) deal size (ACV or first‑year contract value) of closed‑won deals your ABM/demand gen programs supported? *
$10,000–$50,000
$50,000–$100,000
$100,000–$250,000
$250,000–$500,000
$500,000–$1,000,000
$1,000,000–$5,000,000
$5,000,000+
Not Sure/ I did not have visibility
Are you able to work from our New York office 3 days per week? * Choose
Based in NYC metro area and will work in office 3 days per week
Open to relocation and will work in office 3 days per week
No. Open to remote
Privacy policy: Empathy
At Empathy, we believe that our workforce should reflect the range and variety of the families we serve. We are an equal opportunity employer, where all employment decisions are made without regard to age, sex, race, ethnicity, nationality or nation of origin, religion, ability, medical condition, marital status, pregnancy, gender identity or expression, sexual orientation, veteran status or any other status protected by local, state, or federal law.
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