Mobile Services Marketing Lead, Europe

* **Marketing Strategy & Service Growth:** Drive user acquisition and engagement by developing and managing marketing initiatives related to Samsung’s mobile offerings in Europe.* **Go-To-Market Leadership:** Lead the go-to-market strategy for Samsung mobile services in Europe, including Samsung News, Gaming Hub (including Cloud Gaming and Instant Plays) and Galaxy Store, translating product roadmaps, features and partnerships into clear launch and marketing plans.* **Performance Marketing:** Use data-driven performance marketing and experimentation to continuously optimise campaigns, leveraging Samsung owned and earned channels.* **Regional & Global Alignment:** Coordinate with mobile product managers and HQ teams (Suwon, Korea) to ensure European goals align with global priorities. Serve as the primary European contact for all EU mobile services marketing requests.* **Project Ownership:** Oversee each project stage from strategy and planning to budget management, execution, and reporting. Ensure ESBO/HQ product teams are fully aligned on all marketing strategy, plans and activity outcomes.* **Marketing tools:** Be the European lead in a global project to develop an in-house customer engagement tool; liaising with stakeholders in UK, US and Korea to test and ensure the tool meets requirements.* **Performance Analysis:** Monitor and analyse campaign effectiveness, ensuring alignment with brand goals and providing insights to the wider team.* **Market & User Insight:** Stay current on industry trends and user behaviour, making data-driven recommendations to optimise service positioning and engagement.* **Cross-Functional Collaboration:** Coordinate with service product, operations and European subsidiaries to ensure aligned and scalable execution across markets, providing GTM toolkits for local teams.* **Innovative User Engagement:** Continuously explore new ways to target and engage users, tailoring strategies to each market.* Strategy & Planning: Work with research and data teams to find opportunities and develop KPI-driven strategies.* Agency Management: Create briefs and oversee agency selection and relationships.* Finance: Manage project budgets, tracking, and monthly reporting to the Head of Marketing.* Campaign Deployment: Lead campaigns from planning to launch for smooth execution.* Reporting: Monitor performance and share insights with the wider business regularly.* Experience within the mobile, media, gaming or news industries.* Line management experiance, setting and managing objectives and performance.* In-depth industry knowledge in mobile app store, gaming or news, with a clear understanding of how to promote and drive engagement. Your primary focus will be on Galaxy Store, Gaming Hub and Samsung News, so experience in either field is highly advantageous.* Proven track record in 360-campaigns: Experience in creating and launching multi-channel campaigns across cross-functional teams and agencies.* Autonomous project management: Able to manage multiple projects independently and lead marketing efforts for assigned services.* Expertise in acquisition marketing: Knowledgeable about best practices, tools, and trends.* Strong collaboration skills: Able to work effectively across a large organisation, influence others, and achieve results.* Analytical mindset: Comfortable analysing and interpreting data to inform strategy.* Proactive and solution-focused: A self-motivated individual who thrives in a fast-paced environment, with a resourceful approach to challenges.* Creative campaign evaluation: Experience in assessing and executing innovative campaigns within the services sector.* Multi-tasking abilities: Skilled at managing priorities and leading projects with minimal supervision.* Intermediate knowledge of design software (Photoshop, Illustrator, or video editing) is an advantage.* Hybrid working - 3 days in the office and 2 days at home per week* Bonus scheme linked to individual, team and company performance* Car allowance* Private medical –family cover* Income protection* Enhanced pension contribution* Three volunteering days each year* Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more* Holiday - 25 days plus bank holidays and an additional day off for your birthday* Access to discounts on a wide range of Samsung products* Access to a discount shopping portal\* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: . You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click : #J-18808-Ljbffr