Digital PR Specialist
Igbaffiliate, Las Vegas, NV, United States
Digital Pr Specialist - Region: Remote within Las Vegas Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry.
The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards. The Digital PR Specialist will develop and execute outreach campaigns that secure high-quality backlinks and earned media coverage for Gambling.com Group brands, and will help promote GDC Group leaders. This role involves crafting compelling pitches, building relationships with journalists, and identifying opportunities to turn company insights and data into stories that resonate with media audiences. This role offers the opportunity to work closely with journalists and editors across the media landscape while helping shape the public conversation around the rapidly evolving global casino gaming and entertainment industry. We’re looking for a self-starter who thrives in collaborative environments. The job is a work-from-home position that will occasionally report to our Las Vegas office.
Responsibilities
Develop and execute digital PR outreach campaigns to secure media coverage and high-quality backlinks
Write compelling pitches, press releases, and media materials to support editorial and marketing initiatives
Earn placements in national and regional media, trade publications, blogs, and authoritative websites
Identify relevant journalists and build targeted media lists for outreach campaigns
Build and maintain relationships with journalists, editors, bloggers, and influencers
Coordinate interviews and media opportunities for Gambling.com Group experts and spokespeople
Collaborate with SEO, editorial, research, and social teams to develop linkable assets and newsworthy campaigns
Monitor media opportunities and news trends to identify timely PR angles
Track campaign performance and report on backlinks, placements, and traffic impact
Requirements
Strong written and verbal communication skills
Minimum 2-4 years experience in digital PR outreach or media relations
Understanding of SEO and link-building through earned media placements
Comfortable working with data and turning insights into media-friendly stories
Strong research abilities and attention to detail
Familiarity with news cycles and ability to craft timely, compelling pitches
Ability to manage multiple PR campaigns simultaneously
Strong organizational skills and follow-through
Self-motivated and comfortable working in a remote, collaborative environment
Desirable Qualifications
Previous PR experience in gambling, sports, or entertainment media
Passion for casino culture and gaming industry trends
Existing relationships with journalists covering gaming, business, or entertainment
Experience developing digital PR campaigns from ideation through execution
Track record of securing media placements with backlinks
Experience with PR and SEO tools such as Ahrefs, Muck Rack, BuzzStream, or similar platforms
Success in This Role Looks Like
Consistently securing media coverage and backlinks from reputable publications
Turning company insights, data, and research into media-friendly stories
Building long-term relationships with journalists and editors
Collaborating effectively with editorial and SEO teams to amplify content visibility
Helping increase brand authority and organic traffic through earned media
Benefits
Flexible work environment and home office available
Generous paid time off
Home office allowance
All the hardware and software you need to be successful
Access to courses for Personal and Career Development
#J-18808-Ljbffr
The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards. The Digital PR Specialist will develop and execute outreach campaigns that secure high-quality backlinks and earned media coverage for Gambling.com Group brands, and will help promote GDC Group leaders. This role involves crafting compelling pitches, building relationships with journalists, and identifying opportunities to turn company insights and data into stories that resonate with media audiences. This role offers the opportunity to work closely with journalists and editors across the media landscape while helping shape the public conversation around the rapidly evolving global casino gaming and entertainment industry. We’re looking for a self-starter who thrives in collaborative environments. The job is a work-from-home position that will occasionally report to our Las Vegas office.
Responsibilities
Develop and execute digital PR outreach campaigns to secure media coverage and high-quality backlinks
Write compelling pitches, press releases, and media materials to support editorial and marketing initiatives
Earn placements in national and regional media, trade publications, blogs, and authoritative websites
Identify relevant journalists and build targeted media lists for outreach campaigns
Build and maintain relationships with journalists, editors, bloggers, and influencers
Coordinate interviews and media opportunities for Gambling.com Group experts and spokespeople
Collaborate with SEO, editorial, research, and social teams to develop linkable assets and newsworthy campaigns
Monitor media opportunities and news trends to identify timely PR angles
Track campaign performance and report on backlinks, placements, and traffic impact
Requirements
Strong written and verbal communication skills
Minimum 2-4 years experience in digital PR outreach or media relations
Understanding of SEO and link-building through earned media placements
Comfortable working with data and turning insights into media-friendly stories
Strong research abilities and attention to detail
Familiarity with news cycles and ability to craft timely, compelling pitches
Ability to manage multiple PR campaigns simultaneously
Strong organizational skills and follow-through
Self-motivated and comfortable working in a remote, collaborative environment
Desirable Qualifications
Previous PR experience in gambling, sports, or entertainment media
Passion for casino culture and gaming industry trends
Existing relationships with journalists covering gaming, business, or entertainment
Experience developing digital PR campaigns from ideation through execution
Track record of securing media placements with backlinks
Experience with PR and SEO tools such as Ahrefs, Muck Rack, BuzzStream, or similar platforms
Success in This Role Looks Like
Consistently securing media coverage and backlinks from reputable publications
Turning company insights, data, and research into media-friendly stories
Building long-term relationships with journalists and editors
Collaborating effectively with editorial and SEO teams to amplify content visibility
Helping increase brand authority and organic traffic through earned media
Benefits
Flexible work environment and home office available
Generous paid time off
Home office allowance
All the hardware and software you need to be successful
Access to courses for Personal and Career Development
#J-18808-Ljbffr