Sales Director at Residences at University Heights in Cedar Falls, Iowa
Cornerstonemgmt, Cedar Falls, IA, United States
Company Overview
Cornerstone Management oversees multiple Assisted Living communities dedicated to providing compassionate, high-quality care for seniors. Our mission is to foster safe, engaging, and person-centered environments where residents can thrive while preserving their independence and dignity.
Job Summary – Sales Director – Residences at University Heights As a Sales Director in a senior living community, you will be primarily responsible for driving occupancy and revenue through strategic lead generation, relationship building, and managing the entire sales funnel from initial inquiry to move-in.
Core Responsibilities
Occupancy Management: Achieving and exceeding budgeted occupancy goals for independent living, assisted living, or memory care units.
Lead Generation, Outreach & Networking: Identifying and cultivating referral sources such as hospital discharge planners, physicians, and community organizations to ensure a consistent pipeline of prospects.
Sales Process Execution: Managing the full sales cycle, including conducting community tours, making discovery calls, and guiding families through complex move-in decisions.
Strategic Planning: Developing and implementing quarterly marketing and sales plans based on competitive research and local market analysis.
Team Leadership: Supervising and coaching sales counselors and admissions staff, often managing CRM database entry (e.g., Sherpa or Yardi) to track performance metrics.
Community Outreach: Planning and executing on-site events like open houses and seminars to increase brand awareness and attract potential residents.
What We Offer
Competitive salary commensurate with experience PLUS Commission
Comprehensive benefits package (health, dental, vision, 401k).
Paid time off and recognized holidays.
Ongoing professional development and training opportunities.
Supportive work environment with a focus on resident-centered care.
Cornerstone Management is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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Job Summary – Sales Director – Residences at University Heights As a Sales Director in a senior living community, you will be primarily responsible for driving occupancy and revenue through strategic lead generation, relationship building, and managing the entire sales funnel from initial inquiry to move-in.
Core Responsibilities
Occupancy Management: Achieving and exceeding budgeted occupancy goals for independent living, assisted living, or memory care units.
Lead Generation, Outreach & Networking: Identifying and cultivating referral sources such as hospital discharge planners, physicians, and community organizations to ensure a consistent pipeline of prospects.
Sales Process Execution: Managing the full sales cycle, including conducting community tours, making discovery calls, and guiding families through complex move-in decisions.
Strategic Planning: Developing and implementing quarterly marketing and sales plans based on competitive research and local market analysis.
Team Leadership: Supervising and coaching sales counselors and admissions staff, often managing CRM database entry (e.g., Sherpa or Yardi) to track performance metrics.
Community Outreach: Planning and executing on-site events like open houses and seminars to increase brand awareness and attract potential residents.
What We Offer
Competitive salary commensurate with experience PLUS Commission
Comprehensive benefits package (health, dental, vision, 401k).
Paid time off and recognized holidays.
Ongoing professional development and training opportunities.
Supportive work environment with a focus on resident-centered care.
Cornerstone Management is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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