Director of Group Sales
National Black MBA Association, San Francisco, CA, United States
The Director of Group Sales is responsible for leading the strategic direction, development, and execution of all group sales initiatives at Alila Marea Beach Resort Encinitas, with a strong emphasis on luxury group, incentive, and hotel buyout business.
This role is a key member of the Sales & Marketing leadership team and partners closely with the Director of Sales & Marketing (DOSM) to drive revenue growth, optimize group mix, and position the resort as a premier destination for high‑end group experiences and exclusive‑use events. The Director will lead proactive sales efforts, cultivate high‑value relationships, and oversee group sales performance while embodying Alila’s values of authenticity, wellness, and connection to place.
Key Responsibilities Strategic Leadership & Revenue Growth
Develop and execute a comprehensive group sales strategy aligned with overall revenue goals, with a focus on high‑rated group and buyout business
Drive total group revenue performance, including pace, production, and profitability
Identify and capitalize on market trends, demand patterns, and competitive positioning to grow group and buyout segments
Partner with Revenue Management to optimize pricing, inventory, and group mix strategies
Sales Leadership & Team Development
Lead, mentor, and develop the group sales team, fostering a high‑performance, results‑driven culture
Set individual and team sales goals, monitor performance, and provide ongoing coaching and accountability
Collaborate with the DOSM on overall sales leadership, strategic planning, and departmental initiatives
Business Development & Account Management
Personally manage and grow a portfolio of
key high‑value accounts , including corporate, incentive, and luxury travel partners
Proactively solicit new business through direct outreach, networking, client entertainment, and industry engagement
Strengthen partnerships with Hyatt Sales Force (HSF), Hyatt Privé, Virtuoso, and other luxury consortia to drive group and buyout opportunities
Client Engagement & Brand Representation
Serve as a senior‑level contact for VIP clients and complex group opportunities, including
full resort buyouts
Host high‑level site inspections, FAM trips, and immersive client experiences that showcase the resort’s unique offerings
Represent Alila Marea at trade shows, sales missions, and industry events to elevate brand presence
Cross‑Functional Collaboration
Work closely with Events, Operations, Marketing, and Revenue teams to ensure seamless execution of group programs and buyouts
Participate in and lead revenue and sales strategy meetings, providing insights on group pace, conversion, and opportunities
Ensure alignment between sales commitments and operational delivery to maintain service excellence
Qualifications
Bachelor’s degree in Hospitality, Business, or related field preferred
Minimum 6–8 years of progressive sales experience in luxury hospitality, with strong expertise in group, incentive, and buyout segments
Proven leadership experience with the ability to inspire, develop, and manage high‑performing sales teams
Demonstrated success in achieving and exceeding group revenue targets
Strong negotiation, presentation, and relationship management skills
Strategic thinker with strong analytical and forecasting capabilities
Experience with Hyatt systems (Delphi.fdc, Envision, Opera, HyattNet) strongly preferred
Ability to work a flexible schedule, including travel, evenings, and weekends as needed
Success Factors
Drives consistent growth in group and buyout revenue while maintaining rate integrity and profitability
Builds and sustains strong relationships with corporate clients, incentive planners, and luxury travel advisors
Leads with a collaborative, strategic mindset that enhances overall sales team performance
Champions Alila’s brand pillars of authenticity, sustainability, and meaningful guest experiences
The Pay range for this position is $90,000 - $110,000, depending on experience.
All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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This role is a key member of the Sales & Marketing leadership team and partners closely with the Director of Sales & Marketing (DOSM) to drive revenue growth, optimize group mix, and position the resort as a premier destination for high‑end group experiences and exclusive‑use events. The Director will lead proactive sales efforts, cultivate high‑value relationships, and oversee group sales performance while embodying Alila’s values of authenticity, wellness, and connection to place.
Key Responsibilities Strategic Leadership & Revenue Growth
Develop and execute a comprehensive group sales strategy aligned with overall revenue goals, with a focus on high‑rated group and buyout business
Drive total group revenue performance, including pace, production, and profitability
Identify and capitalize on market trends, demand patterns, and competitive positioning to grow group and buyout segments
Partner with Revenue Management to optimize pricing, inventory, and group mix strategies
Sales Leadership & Team Development
Lead, mentor, and develop the group sales team, fostering a high‑performance, results‑driven culture
Set individual and team sales goals, monitor performance, and provide ongoing coaching and accountability
Collaborate with the DOSM on overall sales leadership, strategic planning, and departmental initiatives
Business Development & Account Management
Personally manage and grow a portfolio of
key high‑value accounts , including corporate, incentive, and luxury travel partners
Proactively solicit new business through direct outreach, networking, client entertainment, and industry engagement
Strengthen partnerships with Hyatt Sales Force (HSF), Hyatt Privé, Virtuoso, and other luxury consortia to drive group and buyout opportunities
Client Engagement & Brand Representation
Serve as a senior‑level contact for VIP clients and complex group opportunities, including
full resort buyouts
Host high‑level site inspections, FAM trips, and immersive client experiences that showcase the resort’s unique offerings
Represent Alila Marea at trade shows, sales missions, and industry events to elevate brand presence
Cross‑Functional Collaboration
Work closely with Events, Operations, Marketing, and Revenue teams to ensure seamless execution of group programs and buyouts
Participate in and lead revenue and sales strategy meetings, providing insights on group pace, conversion, and opportunities
Ensure alignment between sales commitments and operational delivery to maintain service excellence
Qualifications
Bachelor’s degree in Hospitality, Business, or related field preferred
Minimum 6–8 years of progressive sales experience in luxury hospitality, with strong expertise in group, incentive, and buyout segments
Proven leadership experience with the ability to inspire, develop, and manage high‑performing sales teams
Demonstrated success in achieving and exceeding group revenue targets
Strong negotiation, presentation, and relationship management skills
Strategic thinker with strong analytical and forecasting capabilities
Experience with Hyatt systems (Delphi.fdc, Envision, Opera, HyattNet) strongly preferred
Ability to work a flexible schedule, including travel, evenings, and weekends as needed
Success Factors
Drives consistent growth in group and buyout revenue while maintaining rate integrity and profitability
Builds and sustains strong relationships with corporate clients, incentive planners, and luxury travel advisors
Leads with a collaborative, strategic mindset that enhances overall sales team performance
Champions Alila’s brand pillars of authenticity, sustainability, and meaningful guest experiences
The Pay range for this position is $90,000 - $110,000, depending on experience.
All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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