Head of Growth Marketing
STNDRD, New Orleans, LA, United States
About STNDRD
Founded by Chris Bumstead, STNDRD is a fast-scaling enterprise dedicated to helping individuals reach their full potential through a one-of-a-kind ecosystem. STNDRD combines a comprehensive training app, elite 1-on-1 coaching, and telehealth services. Our goal is to empower people to take control of their physical and mental well-being through personalized solutions and expert guidance.
The Opportunity STNDRD is looking for a Director of Marketing / Head of Growth to build and scale our acquisition and marketing engine.
You’ll own the strategy and performance behind how millions of people discover and engage with STNDRD.
This role combines performance marketing, creative leadership, and brand strategy. You will lead the systems, team, and experimentation required to scale user acquisition while maintaining a strong and authentic brand.
You will work directly with leadership to drive measurable growth across the STNDRD ecosystem.
What You'll Do Own the Growth Engine
Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services
Drive scalable user acquisition across paid media, creators, content, and emerging channels
Identify new growth opportunities and test new acquisition strategies
Build repeatable systems that create predictable growth
Lead Performance Marketing
Own and scale paid media across:
Meta
TikTok
Google
YouTube
Manage marketing budgets and allocate spend based on performance
Build reporting frameworks and dashboards for performance tracking
Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period
Build the Creative Growth Engine
Lead the creative strategy behind all paid and growth marketing
Manage and mentor the in-house creative team (designers and editors)
Establish a rapid experimentation and testing culture
Identify winning creative concepts and scale them quickly
Strengthen the Brand & Community
Ensure consistent and compelling brand storytelling across all channels
Leverage athlete storytelling, fitness education, and creator partnerships
Help build an engaged STNDRD community through authentic content
Collaborate Across the Company
Partner with product, coaching, and leadership teams on launches and growth initiatives
Align marketing strategy with product development and platform growth
Manage agencies, freelancers, and external marketing partners
What We're Looking For
7–10+ years of marketing experience in growth, performance marketing, or digital marketing leadership
Proven success scaling consumer apps, subscription platforms, or DTC brands
Deep expertise in paid social advertising (Meta, TikTok)
Strong understanding of mobile attribution, analytics, and marketing unit economics
Experience leading creative teams and producing high-performing digital advertising
Highly analytical with a strong experimentation mindset
Comfortable operating in a fast-moving startup environment
Bonus Experience
Fitness, health, or wellness industry experience
Creator / influencer-driven growth strategies
App Store Optimization (ASO)
Experience scaling mobile apps or subscription platforms
Why Join STNDRD
Work directly with the founding team
Help build a brand at the intersection of fitness, performance, and technology
Own and scale the growth engine of a rapidly expanding platform
High ownership, high impact, and the opportunity to build something meaningful
#J-18808-Ljbffr
The Opportunity STNDRD is looking for a Director of Marketing / Head of Growth to build and scale our acquisition and marketing engine.
You’ll own the strategy and performance behind how millions of people discover and engage with STNDRD.
This role combines performance marketing, creative leadership, and brand strategy. You will lead the systems, team, and experimentation required to scale user acquisition while maintaining a strong and authentic brand.
You will work directly with leadership to drive measurable growth across the STNDRD ecosystem.
What You'll Do Own the Growth Engine
Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services
Drive scalable user acquisition across paid media, creators, content, and emerging channels
Identify new growth opportunities and test new acquisition strategies
Build repeatable systems that create predictable growth
Lead Performance Marketing
Own and scale paid media across:
Meta
TikTok
YouTube
Manage marketing budgets and allocate spend based on performance
Build reporting frameworks and dashboards for performance tracking
Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period
Build the Creative Growth Engine
Lead the creative strategy behind all paid and growth marketing
Manage and mentor the in-house creative team (designers and editors)
Establish a rapid experimentation and testing culture
Identify winning creative concepts and scale them quickly
Strengthen the Brand & Community
Ensure consistent and compelling brand storytelling across all channels
Leverage athlete storytelling, fitness education, and creator partnerships
Help build an engaged STNDRD community through authentic content
Collaborate Across the Company
Partner with product, coaching, and leadership teams on launches and growth initiatives
Align marketing strategy with product development and platform growth
Manage agencies, freelancers, and external marketing partners
What We're Looking For
7–10+ years of marketing experience in growth, performance marketing, or digital marketing leadership
Proven success scaling consumer apps, subscription platforms, or DTC brands
Deep expertise in paid social advertising (Meta, TikTok)
Strong understanding of mobile attribution, analytics, and marketing unit economics
Experience leading creative teams and producing high-performing digital advertising
Highly analytical with a strong experimentation mindset
Comfortable operating in a fast-moving startup environment
Bonus Experience
Fitness, health, or wellness industry experience
Creator / influencer-driven growth strategies
App Store Optimization (ASO)
Experience scaling mobile apps or subscription platforms
Why Join STNDRD
Work directly with the founding team
Help build a brand at the intersection of fitness, performance, and technology
Own and scale the growth engine of a rapidly expanding platform
High ownership, high impact, and the opportunity to build something meaningful
#J-18808-Ljbffr