Senior Director, Marketing & Communications
KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC, Alexandria, VA, United States
Position Overview
The Senior Director of Marketing & Communications is a senior leadership role responsible for developing and executing integrated marketing and communications strategies that strengthen the Association’s visibility, member engagement, and professional influence.
Reporting directly to the Executive Director, this position leads the development of coordinated marketing initiatives supporting membership growth, professional education programs, conferences, research initiatives, and thought leadership within the property assessment profession.
This role ensures the organization presents a clear and consistent voice across programs, publications, digital platforms, and industry communications.
Key Responsibilities Strategic Marketing & Communications Leadership
Develop and implement the Association’s marketing, communications, and brand strategy.
Provide strategic counsel to the Executive Director and leadership team regarding communications priorities and industry visibility.
Establish short-term and long-term strategic goals for marketing and communications initiatives.
Align marketing and communications efforts with organizational priorities and strategic initiatives.
Marketing Campaigns & Organizational Messaging
Lead the development and execution of integrated marketing campaigns that support membership engagement, professional education programs, conferences, and research initiatives.
Develop messaging frameworks and communications strategies that unify the Association’s programs and services.
Ensure consistent brand positioning and messaging across publications, digital platforms, and outreach channels.
Translate strategic initiatives into effective communications and outreach efforts.
Digital Engagement & Audience Strategy
Oversee digital engagement strategies across websites, email communications, and social media platforms.
Develop audience segmentation strategies to improve engagement with key stakeholder groups.
Identify opportunities to enhance digital communications through emerging tools and technologies.
Monitor audience engagement trends and adjust communications strategies accordingly.
Marketing Analytics & Performance Measurement
Establish key performance indicators (KPIs) and analytics frameworks for marketing initiatives.
Develop dashboards and reporting processes to evaluate marketing effectiveness and engagement outcomes.
Use data and analytics to inform communications strategy and improve organizational impact.
Industry Visibility & Partnerships
Promote the Association’s leadership within the property assessment profession through strategic communications and thought leadership initiatives.
Develop relationships with industry organizations, partners, and stakeholders to expand the Association’s influence.
Support initiatives that highlight the Association’s research, standards, and professional expertise.
Leadership & Collaboration
Lead and coordinate the Association’s marketing and communications functions.
Collaborate with department leaders to support organizational initiatives and priorities.
Supervise staff and support professional development within the communications team.
Qualifications Required
Bachelor’s degree in marketing, communications, public relations, journalism, or a related field.
Minimum 10 years of progressively responsible experience in marketing, communications, brand strategy, or a related field.
Demonstrated experience developing and executing strategic marketing and communications initiatives.
Strong leadership, collaboration, and stakeholder engagement skills.
Preferred
Master’s degree in marketing, communications, business, public relations, or related field.
Experience working in a professional association, membership organization, or mission-driven nonprofit.
Experience marketing professional education programs, conferences, credentialing programs, or member services.
Experience working with volunteer leadership, boards, or committees.
Key Competencies Successful candidates will demonstrate strengths in:
Strategic thinking and marketing leadership
Communications planning and brand development
Marketing analytics and performance measurement
Project management and organizational prioritization
Media relations and external communications
Cross-functional collaboration and stakeholder engagement
Staff leadership and team development
Why Join IAAO This role provides a unique opportunity to shape the communications and marketing strategy of a respected international professional association. The Senior Director will play a key role in strengthening the Association’s influence, visibility, and engagement within the property assessment profession.
Location IAAO headquarters is located in Kansas City, Missouri. Some travel may be required for conferences, meetings, and organizational events.
How to Apply Interested candidates should submit:
Resume
Cover letter describing relevant experience
Any relevant marketing or communications portfolio materials
Application deadline for this position is Friday, April 3rd
#J-18808-Ljbffr
Reporting directly to the Executive Director, this position leads the development of coordinated marketing initiatives supporting membership growth, professional education programs, conferences, research initiatives, and thought leadership within the property assessment profession.
This role ensures the organization presents a clear and consistent voice across programs, publications, digital platforms, and industry communications.
Key Responsibilities Strategic Marketing & Communications Leadership
Develop and implement the Association’s marketing, communications, and brand strategy.
Provide strategic counsel to the Executive Director and leadership team regarding communications priorities and industry visibility.
Establish short-term and long-term strategic goals for marketing and communications initiatives.
Align marketing and communications efforts with organizational priorities and strategic initiatives.
Marketing Campaigns & Organizational Messaging
Lead the development and execution of integrated marketing campaigns that support membership engagement, professional education programs, conferences, and research initiatives.
Develop messaging frameworks and communications strategies that unify the Association’s programs and services.
Ensure consistent brand positioning and messaging across publications, digital platforms, and outreach channels.
Translate strategic initiatives into effective communications and outreach efforts.
Digital Engagement & Audience Strategy
Oversee digital engagement strategies across websites, email communications, and social media platforms.
Develop audience segmentation strategies to improve engagement with key stakeholder groups.
Identify opportunities to enhance digital communications through emerging tools and technologies.
Monitor audience engagement trends and adjust communications strategies accordingly.
Marketing Analytics & Performance Measurement
Establish key performance indicators (KPIs) and analytics frameworks for marketing initiatives.
Develop dashboards and reporting processes to evaluate marketing effectiveness and engagement outcomes.
Use data and analytics to inform communications strategy and improve organizational impact.
Industry Visibility & Partnerships
Promote the Association’s leadership within the property assessment profession through strategic communications and thought leadership initiatives.
Develop relationships with industry organizations, partners, and stakeholders to expand the Association’s influence.
Support initiatives that highlight the Association’s research, standards, and professional expertise.
Leadership & Collaboration
Lead and coordinate the Association’s marketing and communications functions.
Collaborate with department leaders to support organizational initiatives and priorities.
Supervise staff and support professional development within the communications team.
Qualifications Required
Bachelor’s degree in marketing, communications, public relations, journalism, or a related field.
Minimum 10 years of progressively responsible experience in marketing, communications, brand strategy, or a related field.
Demonstrated experience developing and executing strategic marketing and communications initiatives.
Strong leadership, collaboration, and stakeholder engagement skills.
Preferred
Master’s degree in marketing, communications, business, public relations, or related field.
Experience working in a professional association, membership organization, or mission-driven nonprofit.
Experience marketing professional education programs, conferences, credentialing programs, or member services.
Experience working with volunteer leadership, boards, or committees.
Key Competencies Successful candidates will demonstrate strengths in:
Strategic thinking and marketing leadership
Communications planning and brand development
Marketing analytics and performance measurement
Project management and organizational prioritization
Media relations and external communications
Cross-functional collaboration and stakeholder engagement
Staff leadership and team development
Why Join IAAO This role provides a unique opportunity to shape the communications and marketing strategy of a respected international professional association. The Senior Director will play a key role in strengthening the Association’s influence, visibility, and engagement within the property assessment profession.
Location IAAO headquarters is located in Kansas City, Missouri. Some travel may be required for conferences, meetings, and organizational events.
How to Apply Interested candidates should submit:
Resume
Cover letter describing relevant experience
Any relevant marketing or communications portfolio materials
Application deadline for this position is Friday, April 3rd
#J-18808-Ljbffr