Sr Director International Marketing
ULTA Beauty, Bolingbrook, IL, United States
OVERVIEW
Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.
THE ESSENTIALS FOR SUCCESS The Senior Director, International Marketing is a strategic leader responsible for effectively extending and stewarding the Ulta Beauty brand across international markets. This role ensures that U.S. developed marketing strategies, campaigns, assets, and processes are communicated and translated in a way that is locally relevant for global partners while maintaining brand integrity, operational rigor, and commercial impact.
This role reports directly to our Chief Marketing Officer and works in a matrixed organization with a dotted line to the VP, Head of International. This Senior Director also serves as the primary marketing point of contact and approver for international partner activities, providing visibility to and seeking guidance from the Chief Marketing Officer and International Lead as appropriate. Furthermore, this leader also works cross-functionally to support international marketing activities (both Ulta Beauty and co-branded) and build enduring international capabilities.
This leader plays a critical role in enabling global growth by adapting U.S. marketing capabilities for international application, establishing governance, and ensuring the strength of the Ulta Beauty brand across partner markets.
YOU WILL ACCOMPLISH THIS BY
Being a steward of Ulta Beauty’s brand integrity across international markets by ensuring U.S. marketing materials are appropriately leveraged, adapted, and deployed. Maintain consistency in messaging, creative expression, and brand positioning across all international partner activations, while balancing local relevance.
Oversee the adaptation and extension of U.S. campaign assets into partner regions, ensuring alignment with local market dynamics and execution plans while preserving brand standards.
Provide U.S. strategy frameworks, integrated marketing calendars, and planning deliverables as guidance for partners. Translate U.S. based capabilities, processes, and best practices into scalable models suitable for international markets.
Serve as the primary marketing approver for international partner marketing plans, campaigns, and activations. Establish and enforce governance frameworks that balance brand protection with local flexibility.
Provide ongoing visibility into international marketing initiatives to the CMO and International Lead, seeking guidance and alignment on key brand, reputational, and strategic decisions.
Establish KPIs and performance measurement frameworks to assess international marketing effectiveness. Identify opportunities to optimize processes, enhance collaboration, and improve speed-to-market.
Provide guidance on co-branded (Ulta Beauty + third-party) marketing materials to ensure alignment with brand standards and relevance for international markets.
Develop clear briefing, approval, and execution workflows to support international marketing consistency and scalability.
Act as a global brand ambassador, balancing enterprise strategy with cultural nuance and local market realities.
Demonstrate strong executive presence, influence senior stakeholders, and foster a culture of accountability, collaboration, and operational excellence across international partnerships.
ESSENTIALS FOR SUCCESS
Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
12+ years of progressive marketing leadership experience. Retail, beauty, or consumer brand experience preferred, with demonstrated leadership of international marketing strategy, brand stewardship, and multi-market execution required.
Proven experience adapting global campaigns across markets while maintaining brand integrity.
Strong partnership capability across functions and potential partners; ability to influence outcomes without direct authority.
Demonstrated ability to lead in matrixed, cross-functional organizations.
Experience partnering with international distributors, franchise partners, or joint ventures preferred.
Strong strategic thinking, operational rigor, and change management capability
Demonstrated ability to operate with agility, manage competing priorities, and lead through ambiguity.
Excellent written and verbal communication skills; strong executive presence.
Travel required, including international.
The pay range for this position is $201,900.00 - $250,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta
ABOUT At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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THE ESSENTIALS FOR SUCCESS The Senior Director, International Marketing is a strategic leader responsible for effectively extending and stewarding the Ulta Beauty brand across international markets. This role ensures that U.S. developed marketing strategies, campaigns, assets, and processes are communicated and translated in a way that is locally relevant for global partners while maintaining brand integrity, operational rigor, and commercial impact.
This role reports directly to our Chief Marketing Officer and works in a matrixed organization with a dotted line to the VP, Head of International. This Senior Director also serves as the primary marketing point of contact and approver for international partner activities, providing visibility to and seeking guidance from the Chief Marketing Officer and International Lead as appropriate. Furthermore, this leader also works cross-functionally to support international marketing activities (both Ulta Beauty and co-branded) and build enduring international capabilities.
This leader plays a critical role in enabling global growth by adapting U.S. marketing capabilities for international application, establishing governance, and ensuring the strength of the Ulta Beauty brand across partner markets.
YOU WILL ACCOMPLISH THIS BY
Being a steward of Ulta Beauty’s brand integrity across international markets by ensuring U.S. marketing materials are appropriately leveraged, adapted, and deployed. Maintain consistency in messaging, creative expression, and brand positioning across all international partner activations, while balancing local relevance.
Oversee the adaptation and extension of U.S. campaign assets into partner regions, ensuring alignment with local market dynamics and execution plans while preserving brand standards.
Provide U.S. strategy frameworks, integrated marketing calendars, and planning deliverables as guidance for partners. Translate U.S. based capabilities, processes, and best practices into scalable models suitable for international markets.
Serve as the primary marketing approver for international partner marketing plans, campaigns, and activations. Establish and enforce governance frameworks that balance brand protection with local flexibility.
Provide ongoing visibility into international marketing initiatives to the CMO and International Lead, seeking guidance and alignment on key brand, reputational, and strategic decisions.
Establish KPIs and performance measurement frameworks to assess international marketing effectiveness. Identify opportunities to optimize processes, enhance collaboration, and improve speed-to-market.
Provide guidance on co-branded (Ulta Beauty + third-party) marketing materials to ensure alignment with brand standards and relevance for international markets.
Develop clear briefing, approval, and execution workflows to support international marketing consistency and scalability.
Act as a global brand ambassador, balancing enterprise strategy with cultural nuance and local market realities.
Demonstrate strong executive presence, influence senior stakeholders, and foster a culture of accountability, collaboration, and operational excellence across international partnerships.
ESSENTIALS FOR SUCCESS
Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
12+ years of progressive marketing leadership experience. Retail, beauty, or consumer brand experience preferred, with demonstrated leadership of international marketing strategy, brand stewardship, and multi-market execution required.
Proven experience adapting global campaigns across markets while maintaining brand integrity.
Strong partnership capability across functions and potential partners; ability to influence outcomes without direct authority.
Demonstrated ability to lead in matrixed, cross-functional organizations.
Experience partnering with international distributors, franchise partners, or joint ventures preferred.
Strong strategic thinking, operational rigor, and change management capability
Demonstrated ability to operate with agility, manage competing priorities, and lead through ambiguity.
Excellent written and verbal communication skills; strong executive presence.
Travel required, including international.
The pay range for this position is $201,900.00 - $250,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta
ABOUT At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
#J-18808-Ljbffr