Director of Sales & Marketing
Hotel Leveque, Madison, WI, United States
Drive revenue, shape the narrative, and bring The Historian Hotel to life as a market-defining destination.
Compensation:
$85,000 to $105,000 per year plus bonus
What’s In It For You Join a company that believes great hospitality starts with great people. At First Hospitality, we invest in your success from day one.
Insurance enrollment available from DAY ONE
Paid Time Off available from DAY ONE
Holiday Pay available from DAY ONE
401(k) enrollment after 30 days
Exclusive hotel and travel discounts at destinations around the world
Career growth, mentorship, and professional development opportunities
The chance to shape the story and success of a distinctive lifestyle hotel
About the Opportunity This is not a traditional Director of Sales & Marketing role.
We’re looking for a dynamic revenue architect and brand storyteller who understands how to position a lifestyle boutique hotel in a competitive market and turn curiosity into demand.
As Director of Sales & Marketing, you will lead the commercial strategy for the hotel, blending data-driven revenue strategy with creative market positioning to attract travelers, tastemakers, and experiences seekers.
This role requires someone who thrives at the intersection of strategy, relationships, creativity, and performance. You will inspire a high-performing team, cultivate influential partnerships, and drive revenue across all segments while elevating the hotel’s presence within the community.
Simply put: you bring the energy, strategy, and connections that keep the hotel buzzing.
What You’ll Be Doing
Develop and execute a bold, strategic sales and marketing vision that drives revenue, market share, and brand presence
Analyze market intelligence, competitor performance, and demand trends to identify opportunities and position the hotel for success
Lead innovative revenue and pricing strategies including group thresholds, market mix optimization, and demand forecasting
Build meaningful relationships with corporate clients, lifestyle brands, event planners, and local tastemakers
Proactively source and secure new business across key segments including corporate, group, social, and experiential events
Collaborate closely with Revenue Management and Operations to ensure strategies translate into results
Conduct engaging and memorable client site experiences that showcase the property’s personality and potential
Lead contract negotiations and client agreements with creativity, confidence, and commercial acumen
Champion the hotel’s brand voice and ensure every partnership and sales effort reflects the spirit of the property
What Success Looks Like
A vibrant sales culture driven by energy, creativity, and accountability
Strong client relationships and a growing network of brand advocates
Revenue strategies that consistently outperform the competitive set
A hotel recognized in the market as the place to stay, gather, and celebrate
Experience & Background
5+ years of hotel sales leadership experience, preferably within lifestyle, boutique, or soft-brand hotels
Proven track record of driving revenue growth and exceeding sales goals
Strong understanding of hotel revenue strategy, market segmentation, and group business
Exceptional relationship builder with strong negotiation skills
Bachelor’s degree in hospitality, marketing, business, or related field preferred
About First Hospitality Founded in 1985 and based in Chicago, First Hospitality is a forward-thinking hotel development, investment, and management company with a reputation for performance and innovation.
We believe in creating value through bold thinking, exceptional service, and a people-first culture. Our teams are empowered to challenge convention, pursue excellence, and deliver unforgettable experiences for guests and partners alike.
First Hospitality is proud to be an Equal Opportunity Employer committed to fostering an inclusive environment where diverse perspectives are valued and respected.
The Historian Hotel Hotel
Located directly across from the Capital, our building opened its doors to a city on the verge of arriving. It bore witness to everything from the clip-clopping of horses and Model Ts to the electric buzz of marches and cultural celebrations. We represent a time when the sky was truly the limit and success knew no bounds. Today, we open our doors once again – to a Madison that has truly arrived. Our hotel stands as a storied witness to its future.
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Compensation:
$85,000 to $105,000 per year plus bonus
What’s In It For You Join a company that believes great hospitality starts with great people. At First Hospitality, we invest in your success from day one.
Insurance enrollment available from DAY ONE
Paid Time Off available from DAY ONE
Holiday Pay available from DAY ONE
401(k) enrollment after 30 days
Exclusive hotel and travel discounts at destinations around the world
Career growth, mentorship, and professional development opportunities
The chance to shape the story and success of a distinctive lifestyle hotel
About the Opportunity This is not a traditional Director of Sales & Marketing role.
We’re looking for a dynamic revenue architect and brand storyteller who understands how to position a lifestyle boutique hotel in a competitive market and turn curiosity into demand.
As Director of Sales & Marketing, you will lead the commercial strategy for the hotel, blending data-driven revenue strategy with creative market positioning to attract travelers, tastemakers, and experiences seekers.
This role requires someone who thrives at the intersection of strategy, relationships, creativity, and performance. You will inspire a high-performing team, cultivate influential partnerships, and drive revenue across all segments while elevating the hotel’s presence within the community.
Simply put: you bring the energy, strategy, and connections that keep the hotel buzzing.
What You’ll Be Doing
Develop and execute a bold, strategic sales and marketing vision that drives revenue, market share, and brand presence
Analyze market intelligence, competitor performance, and demand trends to identify opportunities and position the hotel for success
Lead innovative revenue and pricing strategies including group thresholds, market mix optimization, and demand forecasting
Build meaningful relationships with corporate clients, lifestyle brands, event planners, and local tastemakers
Proactively source and secure new business across key segments including corporate, group, social, and experiential events
Collaborate closely with Revenue Management and Operations to ensure strategies translate into results
Conduct engaging and memorable client site experiences that showcase the property’s personality and potential
Lead contract negotiations and client agreements with creativity, confidence, and commercial acumen
Champion the hotel’s brand voice and ensure every partnership and sales effort reflects the spirit of the property
What Success Looks Like
A vibrant sales culture driven by energy, creativity, and accountability
Strong client relationships and a growing network of brand advocates
Revenue strategies that consistently outperform the competitive set
A hotel recognized in the market as the place to stay, gather, and celebrate
Experience & Background
5+ years of hotel sales leadership experience, preferably within lifestyle, boutique, or soft-brand hotels
Proven track record of driving revenue growth and exceeding sales goals
Strong understanding of hotel revenue strategy, market segmentation, and group business
Exceptional relationship builder with strong negotiation skills
Bachelor’s degree in hospitality, marketing, business, or related field preferred
About First Hospitality Founded in 1985 and based in Chicago, First Hospitality is a forward-thinking hotel development, investment, and management company with a reputation for performance and innovation.
We believe in creating value through bold thinking, exceptional service, and a people-first culture. Our teams are empowered to challenge convention, pursue excellence, and deliver unforgettable experiences for guests and partners alike.
First Hospitality is proud to be an Equal Opportunity Employer committed to fostering an inclusive environment where diverse perspectives are valued and respected.
The Historian Hotel Hotel
Located directly across from the Capital, our building opened its doors to a city on the verge of arriving. It bore witness to everything from the clip-clopping of horses and Model Ts to the electric buzz of marches and cultural celebrations. We represent a time when the sky was truly the limit and success knew no bounds. Today, we open our doors once again – to a Madison that has truly arrived. Our hotel stands as a storied witness to its future.
Share: Email
Tweet
#J-18808-Ljbffr