Senior Product Marketing Manager

Overview

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We aim to revolutionize the accounting space with modern, user-friendly software for a neglected industry. Our goal is to help clients unlock the firm they’ve always wanted with our Practice Management Suite, with a focus on delighting customers, solving problems, and being good people along the way.

Interested in learning more about Canopy and the industry? Check out our blog for product features, industry news, practice management, and more.

The Opportunity

The Senior Product Marketing Manager will be responsible for developing and executing marketing strategies that drive awareness, adoption, and growth of our accounting software solutions. The ideal candidate will have extensive experience in product marketing within software and a passion for helping accountants succeed.

This is a hybrid position in South Jordan, Utah (M, W, F in-office).

What You’ll Do

• Go-to-market : Lead a cross-functional team of marketing, sales, customer success and support, and product to create and execute plans for introducing product releases and new features to the market.
• Messaging : Develop and own the messaging and thought leadership for assigned product areas aligned with prospect and customer personas. Train Sales and CX teams on the messaging and functionality, plan related customer communications, and develop detailed message frameworks to educate internally.
• Market research : Understand, monitor, and analyze market trends and their impact on assigned product modules. Use market research to help the GTM organization position products with customers and prospects.
• Critical thinking : Manage large amounts of information (user research, market research, win/loss data, feedback) and determine what is most important, how to communicate it, and where urgency and importance lie.
• Personas : Collaborate with the UX team and external partners on the research, development, and maintenance of key buyer and user personas.
• Marketing Implications : Understand marketing motions and how product marketing research can enable new opportunities for marketing to customers and prospects.
• Communication : Craft professional and frequent updates for various audiences and know what’s most important to each audience.

What You’ll Need

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably SMB or accounting industry experience
• Proven experience in developing and executing successful go-to-market strategies.
• Ability to position complex technical topics in simple terms.
• Strong analytical skills with the ability to interpret complex data and drive strategic decisions.
• Excellent written and verbal communication skills, with a talent for crafting compelling product narratives.
• Ability to project manage launch efforts and coordinate with key individuals during various levels of product launches
• Relationship builder that can collaborate with cross-functional teams
• Proven success as an internal and external evangelist for product(s) or product line(s) by creating compelling messages and demonstrating benefits
• Identify and summarize industry patterns and trends
• Attention to detail and strong organizational skills
• Strong executive presence

We know many women do not apply for a job if they don’t perfectly fit the description. We want you to apply anyway.

Why You Want to Work Here

• Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays!
• Health Benefits - including Medical, Dental, and Vision and an HSA Match. Canopy covers Medical premiums at 100% for Employees only.
• 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.
• Mental Health - all employees have access to Impact Suite and to our Employee Assistance Program (EAP).
• Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.
• Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
• Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!
• Company Events - including monthly company-wide meetings, summer parties, and more.
• DEIB Committee - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.
• Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered.

Our Values

We approach our work with: Own , Win , Do Good , Embrace Curiosity & Candor , and Act Startup Fast .

Interviewing at Canopy

We know application processes can be a little stressful. Here’s a typical interview process:

• Application reviewed for mutual fit
• 20-minute phone call with the People Team
• 45-60 minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews depending on the role
• Final Interview

Role-specific details will be provided by the People Team during the initial phone call. This is your interview too, and you are encouraged to ask questions at each stage.

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

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