Sales Director

-- Must apply on our website at treadathletics.com/careers to be considered --

Quick Details

• Location : Charlotte, NC
• Employment Type : Full Time
• Department : Sales
• Compensation : $100-$125k Base + Bonus & Override
• Relocation : Bonus available

ABOUT TREAD

Tread Athletics is one of the most respected remote pitching development programs in professional and amateur baseball. Since 2015, we have helped thousands of athletes, from high school players chasing scholarships to established Big Leaguers, build healthier, more durable, and more competitive careers.

We believe in telling athletes the truth, doing the hard work, and building relationships that last well beyond a single season. If that’s the kind of organization you want to represent, you’ll feel at home here.

As Sales Director, you will own and build the revenue engine that gets us there. You are coming into a company that has grown entirely through organic channels, with no paid advertising, and a sales team that already closes at an exceptional rate. The infrastructure to scale is being built. You will be a primary architect of that build.

This is not a role where you inherit a polished machine and manage it. This is a role where you help build the machine.

THE OPPORTUNITY

Tread has reached a stage where the demand is real, the product works, and the team can close. What has been missing is the infrastructure to scale: a formalized sales process, a scalable CRM, a structured outbound function, and a dedicated leader who can coach, build, and hold a team accountable to a number.

We have never run paid advertising. Every athlete we have enrolled has come through organic content, word of mouth, and referrals. That we have built this foundation also means there is significant untapped upside in building systematic outbound and formalizing the inbound process.The person who builds this will have a material impact on the trajectory of the company.

If you are looking for a defined lane in a large organization, this is not that. If you are looking for ownership, upside, and the chance to build something from the ground up inside a company that is genuinely poised for growth, this is worth a conversation.

WHO THIS IS FOR

• You have led a small to medium sales team for at least two years and have the results to show for it
• You have built or rebuilt a sales process before, not just executed inside someone else’s
• You are as comfortable in a spreadsheet or CRM as you are on a coaching call
• You thrive in environments that are not fully built yet and see ambiguity as an opportunity
• You want ownership over a function, not just a title
• You are motivated by the mission, not just the comp, though the comp is strong

WHAT WE OFFER YOU

• A team of hungry closers with strong close rates and real room to scale
• Full ownership of the sales function with a direct line to leadership
• A company with no legacy bureaucracy, no entrenched politics, and no ceiling on what this role can grow into
• $100K-$125K base plus team-performance commission structure with substantially higher OTE and earning potential (full structure discussed on interview).
• A genuine path to expanded scope as the company scales, to include inbound, outbound and CS functions
• Relocation bonus available for the right out-of-market candidate

WHAT WE EXPECT FROM YOU

Responsibilities

• Own the day-to-day performance of the inbound sales team, including athlete pipeline, call reviews, and individual coaching
• Build and implement a structured outbound function from the ground up, including athlete outreach, sequencing, and rep training
• Partner with sales operations to ensure CRM hygiene, accurate reporting, and clean data across the sales lifecycle
• Develop and maintain sales playbooks, scripts, and onboarding materials for new reps
• Establish and track KPIs for the team, report to leadership on performance, and flag issues early
• Recruit, onboard, and develop sales talent in line with the company’s growth targets
• Lead or support the evaluation and implementation of sales infrastructure and CRM systems to support the team’s growth
• Stay close to the sales floor by joining calls regularly for coaching purposes and stepping in on high-value or complex enrollments as needed
• Contribute to the alignment between sales and customer success to reduce churn and improve handoff quality
• Be present, be visible, and set the standard for the culture of the team

Results

• Hit or exceed monthly and quarterly enrollment targets
• Improve team close rate and consistency across reps
• Launch a functioning outbound function within the first 90 days
• Establish CRM adoption and data hygiene standards across the sales teamEnsure every athlete who reaches out gets a response and a real conversation; no one falls through the cracks

Requirements

• 2 or more years of direct sales team leadership experience, ideally in a high-ticket, consultative, or service-based environment
• Proven track record of building or rebuilding sales systems, not just managing within them
• Hands‑on experience with CRM platforms and sales infrastructure tools
• Data‑driven decision maker. Comfortable building and reading dashboards, interpreting sales metrics, and using numbers to diagnose problems and present findings to leadership
• Strong coaching instincts. You can listen to a call and tell a rep exactly what to fix
• Comfortable owning outbound strategy and execution, not just overseeing it
• Experience in sports, fitness, coaching, or an athletic performance adjacent industry is a strong plus
• Baseball background or genuine familiarity with the athlete market is a major plus, but not a requirement

Compensation

• $100‑125k base salary plus bonus & override
• This position has substantial upside potential for a strong performer. Full compensation structure will be discussed on interview
• Final salary will be based on several factors, including relevant prior experience, skills, and expertise
• The value of our benefits package is not included in this base and is in addition to the final figure
• Join a fast‑paced, results‑oriented culture
• Own and scale a critical function within an internationally recognized brand

Benefits

Comprehensive benefits package including health, dental, and vision insurance and 401(k) with employer matching. Relocation bonus available.

WHAT WE STAND FOR

Athlete First

Every decision we make, in coaching, in operations, in how we communicate, starts with what is actually best for the athlete. We don’t take shortcuts that compromise that. Long‑term trust matters more than short‑term outcomes.

Problem‑Solvers

We don’t wait for perfect information. We assess, adapt, and find a way forward for athletes and for ourselves. That applies to how we coach, how we build, and how we operate.

Relentless

We don’t quit on athletes and we don’t quit on ourselves. That standard applies on the phone, in the gym, and everywhere in between.

Sound like your kind of thing?

Apply Here.

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