Digital Account Executive
Beasley Media Group, Las Vegas, NV, United States
Core Responsibility
The Digital Account Executive position puts you face to face with local business owners and advertising agency representatives, from cold calling to closing the sale. You’ll be responsible for building relationships and selling all BBGI assets as marketing solutions to help your clients meet their key business challenges.
Requirements
Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed.
Possess a great attitude, have excellent oral and written communication skills, be effective with time management, be a strong negotiator, and be detail oriented.
Be able to professionally present, strategically consult, sell, and service both potential and existing clients
Essential Duties
Presenting and Selling
Maintain existing business relationships while striving to increase billing and market share
Attain new business accounts and sponsorships for our company
Develop and maintain ongoing relationships with corporate, advertising, and public relations communities
Create and present marketing programs to local businesses, corporations, and advertising agencies
Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects as assigned by management
Maintain an organized format on each sales call, covering all important topics: client marketing analysis, target consumer needs, benefits sought, assignments and follow-up
Identify, contact, develop and sell new accounts in keeping with individual sales goals
Planning
Prepare for each sales call-in advance
Know the relevant business reason for seeing the client
Know the customers’ target consumer and previous years’ investment
Research the industry to have basic knowledge of important trends and changes
Achieve Budget Goals
Achieve or exceed monthly, quarterly, and annual revenue goals by category as assigned by management
Service Customers
Communicate regularly with top Key and Target accounts regarding their marketing campaigns, event sponsorships, etc
Act as primary liaison between Beasley Media Group and customer to assure superior customer service, quick resolution to problems, and access to additional marketing opportunities
Develop mutually beneficial relationships with key client stakeholders, leadership, and ownership
Product Knowledge of Key and Target Accounts
Leverage knowledge of BBGI products, benefits, pricing, competitive, qualitative, and quantitative information to the benefit of your clients
Continually update and expand your expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns
Be familiar with features, benefits, strengths, and weaknesses of competitors
Administrative Duties
Consistently plan and organize work efficiently, i.e., schedules, working appointments in advance
Maintain updated account and sales records by effectively using company CRM
Provide organized and well thought out reports as requested by management.
Coordination and Communication
Regularly communicate with direct supervisor to discuss progress, specific needs, sales rates, etc
Consistently provide weekly accomplishment updates to management through CRM
Be available to work on all client promotions and experiential marketing activities when requested
Beasley Media Group, LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Requirements
Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed.
Possess a great attitude, have excellent oral and written communication skills, be effective with time management, be a strong negotiator, and be detail oriented.
Be able to professionally present, strategically consult, sell, and service both potential and existing clients
Essential Duties
Presenting and Selling
Maintain existing business relationships while striving to increase billing and market share
Attain new business accounts and sponsorships for our company
Develop and maintain ongoing relationships with corporate, advertising, and public relations communities
Create and present marketing programs to local businesses, corporations, and advertising agencies
Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects as assigned by management
Maintain an organized format on each sales call, covering all important topics: client marketing analysis, target consumer needs, benefits sought, assignments and follow-up
Identify, contact, develop and sell new accounts in keeping with individual sales goals
Planning
Prepare for each sales call-in advance
Know the relevant business reason for seeing the client
Know the customers’ target consumer and previous years’ investment
Research the industry to have basic knowledge of important trends and changes
Achieve Budget Goals
Achieve or exceed monthly, quarterly, and annual revenue goals by category as assigned by management
Service Customers
Communicate regularly with top Key and Target accounts regarding their marketing campaigns, event sponsorships, etc
Act as primary liaison between Beasley Media Group and customer to assure superior customer service, quick resolution to problems, and access to additional marketing opportunities
Develop mutually beneficial relationships with key client stakeholders, leadership, and ownership
Product Knowledge of Key and Target Accounts
Leverage knowledge of BBGI products, benefits, pricing, competitive, qualitative, and quantitative information to the benefit of your clients
Continually update and expand your expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns
Be familiar with features, benefits, strengths, and weaknesses of competitors
Administrative Duties
Consistently plan and organize work efficiently, i.e., schedules, working appointments in advance
Maintain updated account and sales records by effectively using company CRM
Provide organized and well thought out reports as requested by management.
Coordination and Communication
Regularly communicate with direct supervisor to discuss progress, specific needs, sales rates, etc
Consistently provide weekly accomplishment updates to management through CRM
Be available to work on all client promotions and experiential marketing activities when requested
Beasley Media Group, LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr