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Outside Sales Representative

Adfast, Atlanta, GA, United States


Adfast specializes in manufacturing environmentally friendly sealants, adhesives, and insulating foams for sustainable building construction and industrial applications. We offer a wide range of adhesive products tailored for product assembly and manufacturing lines. With a strong presence across 11 locations in North America, Adfast is committed to delivering high-quality and low-toxicity solutions to meet diverse customer needs. Our mission is to provide innovative and sustainable products that support the growth and success of our clients. We're looking to hire a Construction & Manufacturing Sales Representative – in the Atlanta region!

The Sales Representative is responsible for driving growth across a defined territory by identifying new business opportunities, strengthening relationships with key customers, and providing technical, consultative support. This role combines active prospecting, jobsite demonstrations, customer training, and disciplined pipeline management. Main Tasks and Responsibilities

Identify new business opportunities and target key prospects to drive sustainable, profitable growth. Actively hunt for new accounts while developing and expanding existing ones through effective sales strategies. Engage current customers to increase product mix, volume, and margin. Participate in relevant networking events such as trade shows, industry association mixers, and regional business events. Customer Relationship Management & Technical Support Build and strengthen relationships with key influencers and decision makers. Provide high‑quality technical support to all customers within the territory. Visit construction jobsites and contractor offices to conduct product demonstrations and/or product testing. Train customer installation teams on product selection, surface preparation, and proper application techniques. Address customer issues promptly and professionally to ensure strong long‑term relationships. Territory Management & Sales Strategy

Update and maintain customer information and opportunity pipelines daily using Salesforce CRM. Analyze sales results, reassess key customer potential, and adjust tactical sales strategies accordingly. Gather, analyze, and present market data (applications, products, pricing, volume, trends) to sales leadership. Collaborate with sales leadership on regional industry developments and emerging trends. Set and track sales targets for the territory. Document future sales opportunities to ensure proper operational planning and alignment with customer needs. Requirements

At least three (3) years of field‑based B2B sales experience. Experience in the manufacturing or construction industry is a strong asset. Experience in the sealant/adhesive market is highly desired but not required. Availability for daily regional travel (90%) and occasional overnight travel (10%). Valid driver’s license, reliable transportation, clean driving record, and current auto insurance. Bilingual in Spanish is an asset but not required.

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