Logo
job logo

Trades Pro Specialist - Inside Sales

Northern Tool, Salem, VA, United States


Description At Northern Tool + Equipment we get up every day to serve the tradespeople who keep our country running strong and the weekend warriors who want to work like them. It’s our mission to make sure they have the right tools for the job, and an easy, hassle‑free experience at our store so they can get in, get out and get on with the job at hand. Your top priority as a Trades Pro Specialist is to identify and developing customer opportunities within the local market by providing tailored product solutions to in‑store B2B customers and government entities. This role drives profitable growth by supporting both new and existing customers, positioning Northern Tool + Equipment as the preferred supplier for tools and equipment. The representative delivers a superior customer experience by building strong relationships, understanding business needs, and proactively helping to expand market share. Your positive, professional, roll‑up‑your‑sleeves‑to‑help attitude contributes to our winning culture and makes sure we leave a lasting impression.

Locations: Salem, VA, Lynchburg, VA, Fredericksburg VA, Memphis, TN, Lake Charles, LA, and Little Rock, AR.

Key Responsibilities

Lead in‑store sales efforts for Trades Pro by delivering exceptional service and support that drives profitable revenue growth to meet objectives.

Engage customers and leads through in‑person, phone, and email interactions to understand business needs, recommend solutions, and fulfill product and service requests.

Ensure consistent, positive customer experience for prospective and existing Trades Pro customers visiting the store by showcasing relevant product solutions, capabilities and recommending timely, relevant, and value‑based solutions aligned to customer needs.

Consultative Selling and Business Development

Conduct discovery conversations and needs assessments using a consultative selling approach to understand customer business goals, opportunities and challenges, and buying criteria.

Translate customer needs into actionable sales opportunities with a solutions‑focused mindset by recommending complementary products, soliciting quote requests, and driving incremental account growth.

Prepare and compile strategic bids, share customer insights, and evaluate new commercial customer opportunities.

Support new customer acquisition, conversion, revenue, and growth objectives.

Partnerships and Cross‑Functional Collaboration

Build strong working relationships with customers and internal partners, including inventory, merchandising, retail teams, and sales leadership.

Collaborate with the supervisor and sales team to develop targeted action plans that support revenue, conversion, and engagement goals.

Hand‑off of customers or leads to appropriate sales partners, to ensure a superior customer experience as needed.

Sales Operations and Communication

Accurately document all prospect and customer information—including contacts, call notes, business insights, and opportunity data within company systems.

Communicate key developments, customer feedback, and emerging opportunities to sales team and supervisor.

Coordinate daily activities with store team members to support a cohesive, customer‑focused environment.

Perform additional responsibilities as assigned to support store sales performance and B2B customer satisfaction.

Performance Management/KPIs and Reporting

Collaborate with leadership to develop targeted action plans aligned to lead opportunity, conversion, and engagement goals.

Drives marked revenue growth and targeted customer visits within assigned geographic area.

What you will bring to the table

High school education or equivalent required, college coursework preferred.

2+ years of sales experience; business to business sales preferred.

Ability to embrace change, multiple demands, shifting priorities, and readily accept new alternative sales approaches.

Must be a self‑starter with a strong commitment to achieving company sales goals.

Strong customer service and selling skills including listening, empathizing, ability to identify customer current and future needs and determine appropriate solutions.

Ability to define problems, collect data, establish facts, and draw valid conclusions to ensure customer satisfaction.

Excellent communication and interpersonal skills.

Knowledge of light industrial products a plus.

Strong working knowledge of Microsoft Office Suite.

Experience working with CRM/lead management systems preferred.

Possess and maintain a valid driver’s license.

Demonstrates Northern Tool + Equipment’s 12 Core Competencies.

About Us Northern Tool + Equipment is a family business with roots stretching back three generations to Minnesota’s Iron Range, where our blue‑collar work ethic and commitment to serving the people who do the tough jobs was born. Our mission is to be the best in the world at serving the professional tradespeople and those who want to work like them. With over 130 retail stores across 24 states, top national brands and global manufacturing operations designed to create our own specialized tools and equipment, we are busting our knuckles to deliver the products, prices and advice our customers need to succeed. We’re looking for people who share our blue‑collar work ethic. If you’re the kind of person who likes to put your nose to the grindstone to help your customers and company succeed, we’d love to talk to you about becoming a member of our team.

Northern Tool + Equipment is proud to be recognized by Forbes as a Top Midsize Employer in 2023. We are committed to creating a workplace where your contributions are valued, and your professional growth is encouraged. When you join our team, you’ll enjoy a comprehensive and competitive compensation package that includes:

Flexible Work Schedule: Achieve the work‑life balance you deserve with our full‑time, 8‑hour shifts, Monday – Friday.

Comprehensive Benefits Package: Your health and well‑being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.

Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.

Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.

Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.

Incentives: Be rewarded for eligible incentive programs.

When you join Northern Tool + Equipment, you're not just starting a job—you're joining a community that supports your success. Come be a part of a team where your skills, dedication, and passion are recognized and celebrated. Your future starts here!

#J-18808-Ljbffr