Senior Digital Marketing Specialist
Wolters Kluwer, Cary, NC, United States
The
Senior Digital Marketing Specialist
will be a key player in our global Digital Marketing team, driving impactful digital initiatives that foster pipeline growth and enhance customer engagement within our Clinical Effectiveness sector. This role is ideal for a hands-on, skilled professional in marketing automation, email execution, audience segmentation, and data-driven optimization. You will primarily manage
email marketing and marketing automation through Adobe Marketo Engage
and support account-based digital advertising efforts using
6sense
and
LinkedIn Campaign Manager . Your collaboration with stakeholders worldwide—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—will be essential in crafting multi-touch digital experiences that are targeted, measurable, and directly associated with revenue growth. Please note, this is a hybrid position, requiring presence at a Wolters Kluwer office for two days a week. Key Responsibilities: Email Marketing & Marketing Automation Lead the creation, quality assurance, and distribution of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in
Adobe Marketo Engage . Develop and oversee
Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content
to maximize engagement and conversion rates. Ensure global email governance, adhering to naming conventions, folder structures, and compliance with deliverability standards, GDPR/CCPA regulations, and best practices for preference centers. Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned with audience strategy and lifecycle stages. Account-Based Digital Advertising Support Help set up and execute ABM campaigns within
6sense , including audience/segment creation, workflow management, intent-based targeting, keyword updates, and funnel-stage activation. Execute LinkedIn and Meta ads (Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows. Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration of ads, website, and email nurture efforts. Campaign Operations, Optimization & Insights Design and implement
end-to-end integrated programs
linking digital ads, landing pages, web personalization, and email initiatives. Monitor campaign performance and provide regular insights through dashboards, recommending actionable optimizations based on engagement trends, intent signals, and content effectiveness. Conduct structured A/B and multivariate testing plans across channels—subject lines, CTAs, content formats, and segmentation. Collaborate with Analytics, Content, and Program teams to ensure accurate campaign tracking, attribution, and reporting. Program & Process Management Establish and maintain scalable audience segmentation strategies, ensuring effective targeting, persona alignment, and reducing audience fatigue. Verify compliance of all programs with brand guidelines and accessibility standards, ensuring messaging consistency across different regions. Oversee budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers. Contribute to the ongoing improvement of MarTech processes—inclusive of documentation, quality assurance procedures, and campaign setup templates. Desired Skills & Experience: Strong communicator:
Excellent in clear, concise writing and adept at synthesizing and presenting insights effectively. Highly collaborative:
Comfortable working with cross-functional global teams and adapting to changing priorities. Technical and analytical:
Capable of troubleshooting Marketo logic, identifying flow errors, and analyzing data for informed decision-making. Self-starter mindset:
Proactive in seeking opportunities to enhance workflows, boost performance, and leverage new capabilities. Organized and deadline-driven:
Exceptional project management skills, skilled at managing multiple campaigns in a fast-paced environment. Customer- and revenue-focused:
Strong understanding of the B2B buyer journey, funnel dynamics, and the significance of delivering measurable business outcomes. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 3 - 6 years
experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS preferred). Practical experience with: Adobe Marketo Engage (mandatory) —ability to manage programs from start to finish. 6sense
or similar ABM/intent platforms. LinkedIn Campaign Manager and Meta . Salesforce CRM . Web analytics tools
(e.g., Google Analytics 4, Adobe Analytics). Experience with
HTML/CSS
and email template editing is a bonus. Certification as an
Adobe Marketo Engage Business Practitioner Expert
is advantageous. Familiarity with
global marketing operations , data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices: To ensure a fair and genuine hiring process, we request that all candidates participate in interviews without AI tools or external prompts. Our process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to get to know you—not a digital assistant. As part of this integrity, please avoid virtual backgrounds and be prepared for in-person interviews. Please be advised that using AI-generated responses or third-party support during interviews will lead to disqualification from the recruitment process. Applicants may need to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $78,400.00 - $136,950.00 USD This role is eligible for a bonus. The compensation range provided is based on the primary location of the position. Actual base salary offers are influenced by various factors, including skills, experience, and actual hiring location. Your recruiter can provide more detailed information regarding the specific offer during the hiring process. Additional Information: Wolters Kluwer offers a comprehensive benefits package to help you balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all its subsidiaries, divisions, and business units are Equal Opportunity / Affirmative Action employers. All qualified candidates will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Senior Digital Marketing Specialist
will be a key player in our global Digital Marketing team, driving impactful digital initiatives that foster pipeline growth and enhance customer engagement within our Clinical Effectiveness sector. This role is ideal for a hands-on, skilled professional in marketing automation, email execution, audience segmentation, and data-driven optimization. You will primarily manage
email marketing and marketing automation through Adobe Marketo Engage
and support account-based digital advertising efforts using
6sense
and
LinkedIn Campaign Manager . Your collaboration with stakeholders worldwide—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—will be essential in crafting multi-touch digital experiences that are targeted, measurable, and directly associated with revenue growth. Please note, this is a hybrid position, requiring presence at a Wolters Kluwer office for two days a week. Key Responsibilities: Email Marketing & Marketing Automation Lead the creation, quality assurance, and distribution of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in
Adobe Marketo Engage . Develop and oversee
Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content
to maximize engagement and conversion rates. Ensure global email governance, adhering to naming conventions, folder structures, and compliance with deliverability standards, GDPR/CCPA regulations, and best practices for preference centers. Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned with audience strategy and lifecycle stages. Account-Based Digital Advertising Support Help set up and execute ABM campaigns within
6sense , including audience/segment creation, workflow management, intent-based targeting, keyword updates, and funnel-stage activation. Execute LinkedIn and Meta ads (Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows. Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration of ads, website, and email nurture efforts. Campaign Operations, Optimization & Insights Design and implement
end-to-end integrated programs
linking digital ads, landing pages, web personalization, and email initiatives. Monitor campaign performance and provide regular insights through dashboards, recommending actionable optimizations based on engagement trends, intent signals, and content effectiveness. Conduct structured A/B and multivariate testing plans across channels—subject lines, CTAs, content formats, and segmentation. Collaborate with Analytics, Content, and Program teams to ensure accurate campaign tracking, attribution, and reporting. Program & Process Management Establish and maintain scalable audience segmentation strategies, ensuring effective targeting, persona alignment, and reducing audience fatigue. Verify compliance of all programs with brand guidelines and accessibility standards, ensuring messaging consistency across different regions. Oversee budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers. Contribute to the ongoing improvement of MarTech processes—inclusive of documentation, quality assurance procedures, and campaign setup templates. Desired Skills & Experience: Strong communicator:
Excellent in clear, concise writing and adept at synthesizing and presenting insights effectively. Highly collaborative:
Comfortable working with cross-functional global teams and adapting to changing priorities. Technical and analytical:
Capable of troubleshooting Marketo logic, identifying flow errors, and analyzing data for informed decision-making. Self-starter mindset:
Proactive in seeking opportunities to enhance workflows, boost performance, and leverage new capabilities. Organized and deadline-driven:
Exceptional project management skills, skilled at managing multiple campaigns in a fast-paced environment. Customer- and revenue-focused:
Strong understanding of the B2B buyer journey, funnel dynamics, and the significance of delivering measurable business outcomes. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 3 - 6 years
experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS preferred). Practical experience with: Adobe Marketo Engage (mandatory) —ability to manage programs from start to finish. 6sense
or similar ABM/intent platforms. LinkedIn Campaign Manager and Meta . Salesforce CRM . Web analytics tools
(e.g., Google Analytics 4, Adobe Analytics). Experience with
HTML/CSS
and email template editing is a bonus. Certification as an
Adobe Marketo Engage Business Practitioner Expert
is advantageous. Familiarity with
global marketing operations , data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices: To ensure a fair and genuine hiring process, we request that all candidates participate in interviews without AI tools or external prompts. Our process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to get to know you—not a digital assistant. As part of this integrity, please avoid virtual backgrounds and be prepared for in-person interviews. Please be advised that using AI-generated responses or third-party support during interviews will lead to disqualification from the recruitment process. Applicants may need to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $78,400.00 - $136,950.00 USD This role is eligible for a bonus. The compensation range provided is based on the primary location of the position. Actual base salary offers are influenced by various factors, including skills, experience, and actual hiring location. Your recruiter can provide more detailed information regarding the specific offer during the hiring process. Additional Information: Wolters Kluwer offers a comprehensive benefits package to help you balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all its subsidiaries, divisions, and business units are Equal Opportunity / Affirmative Action employers. All qualified candidates will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.