CRM Strategy
DiversityJobs Inc, Denver, CO, United States
Overview:
This role supports the development of a directtopatient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience. The position drives engagement strategy and campaign framework development across key lifecycle moments, translating patient needs, business objectives, and data insights into scalable programs. Engagement journeys may include moments such as onboarding, the first 90 days, hospitalization, and reengagement. The role partners closely with CRM, digital marketing, product, and crossfunctional stakeholders to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This position focuses on strategic journey design and campaign frameworks, collaborating with technical teams responsible for execution within enterprise marketing technology platforms such as Salesforce Marketing Cloud.
Core Responsibilities:
Omnichannel Engagement Strategy
Lead development of patient engagement journey strategies that support education, engagement, and retention goals
Translate business objectives and patient needs into scalable engagement strategies, defining communication cadence, channel mix, and messaging hierarchy for execution partners
Shape integrated strategies across email, SMS, direct mail, and digital product experiences in partnership with marketing and product stakeholders
Contribute to the evolution of a cohesive, patientcentered omnichannel engagement approach
Guide creative content development to ensure messaging aligns with brand standards and patient care principles
Personalization & Data Strategy
Identify opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant, personalized communications
Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks
Support a testandlearn approach, optimizing messaging, channel mix, and journey design over time
Apply systems thinking to improve engagement effectiveness through journey architecture, segmentation strategy, and channel orchestration
Marketing Technology & CRM Partnership
Translate engagement strategies into executable requirements in partnership with CRM and marketing operations teams
Provide strategic oversight of journey design while technical teams manage campaign execution and journey builds
Review journey architecture, segmentation logic, and campaign builds to ensure alignment with strategic intent
Collaborate with technical partners to improve lifecycle campaign scalability and capabilities
Required Skills & Experience
5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management
Proven ability to lead complex marketing initiatives from ideation through briefing and delivery while partnering with creative and technical teams
Strong ability to translate complex data and concepts into clear, compelling narratives for patients and executive stakeholders
Solid understanding of customer data, segmentation strategies, and personalization frameworks
Experience partnering crossfunctionally with product, data, analytics, or technical teams
Preferred Experience
BG in healthcare, patient engagement, or regulated industries
Familiarity with CRM data architecture, eventbased triggers, and lifecycle segmentation
Experience designing lifecycle programs focused on retention, education, or behavior change
Job Type & Location This is a Contract position based out of Denver, CO.
Pay and Benefits The pay range for this position is $68.00 - $68.00/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type This is a hybrid position in Denver,CO.
Application Deadline This position is anticipated to close on Mar 31, 2026.
h4>About TEKsystems:
Were partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. Thats the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
This role supports the development of a directtopatient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience. The position drives engagement strategy and campaign framework development across key lifecycle moments, translating patient needs, business objectives, and data insights into scalable programs. Engagement journeys may include moments such as onboarding, the first 90 days, hospitalization, and reengagement. The role partners closely with CRM, digital marketing, product, and crossfunctional stakeholders to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This position focuses on strategic journey design and campaign frameworks, collaborating with technical teams responsible for execution within enterprise marketing technology platforms such as Salesforce Marketing Cloud.
Core Responsibilities:
Omnichannel Engagement Strategy
Lead development of patient engagement journey strategies that support education, engagement, and retention goals
Translate business objectives and patient needs into scalable engagement strategies, defining communication cadence, channel mix, and messaging hierarchy for execution partners
Shape integrated strategies across email, SMS, direct mail, and digital product experiences in partnership with marketing and product stakeholders
Contribute to the evolution of a cohesive, patientcentered omnichannel engagement approach
Guide creative content development to ensure messaging aligns with brand standards and patient care principles
Personalization & Data Strategy
Identify opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant, personalized communications
Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks
Support a testandlearn approach, optimizing messaging, channel mix, and journey design over time
Apply systems thinking to improve engagement effectiveness through journey architecture, segmentation strategy, and channel orchestration
Marketing Technology & CRM Partnership
Translate engagement strategies into executable requirements in partnership with CRM and marketing operations teams
Provide strategic oversight of journey design while technical teams manage campaign execution and journey builds
Review journey architecture, segmentation logic, and campaign builds to ensure alignment with strategic intent
Collaborate with technical partners to improve lifecycle campaign scalability and capabilities
Required Skills & Experience
5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management
Proven ability to lead complex marketing initiatives from ideation through briefing and delivery while partnering with creative and technical teams
Strong ability to translate complex data and concepts into clear, compelling narratives for patients and executive stakeholders
Solid understanding of customer data, segmentation strategies, and personalization frameworks
Experience partnering crossfunctionally with product, data, analytics, or technical teams
Preferred Experience
BG in healthcare, patient engagement, or regulated industries
Familiarity with CRM data architecture, eventbased triggers, and lifecycle segmentation
Experience designing lifecycle programs focused on retention, education, or behavior change
Job Type & Location This is a Contract position based out of Denver, CO.
Pay and Benefits The pay range for this position is $68.00 - $68.00/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type This is a hybrid position in Denver,CO.
Application Deadline This position is anticipated to close on Mar 31, 2026.
h4>About TEKsystems:
Were partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. Thats the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.