Strategic Engagement Lead, Social
Google Inc., Mountain View, CA, United States
Google San Francisco, CA, USA; Mountain View, CA, USA; +1 more
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San Francisco, CA, USA; Mountain View, CA, USA; Washington D.C., DC, USA . Bachelor's degree or equivalent practical experience. 10 years of experience in public relations, media relations, or communications. Preferred qualifications
Experience with rapid response, crisis communications or corporate/policy communications. Experience working in social media; or an understanding of the nuanced role social can play within a communications strategy and function. Excellent verbal and written communication skills. Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines. About the job
As a member of the Global Communications and Public Affairs team, you will work cross‑functionally to help communicate with journalists and other thought leaders, devise specific communications materials and campaigns, engage in face‑to‑face meetings with commentators and other opinion formers, and develop print and web‑based material supporting these campaigns. You will produce well‑written blog posts, FAQs, video scripts and more. Your role as Strategic Engagement Lead for the Global Communications and Public Affairs Social Team will focus on shifting social media presence from ad hoc response to a systematic engagement model, leveraging proactive channel use to advance key narratives and campaigns, and defining high‑level goals for engagement with the social community on reputational topics. You will help define the high‑level goal for how Google engages with the social community on reputational topics and ensure that goal can be executed. You will develop or co‑develop processes and tools to enable scalable engagement and rapid response on critical topics. To succeed here, you'll combine creativity with organizational skills to manage multiple projects with tight deadlines and enjoy pitching to journalists, bloggers, and commentators or producing internal communications and events for employees. Things happen quickly at Google and you need to be an enthusiastic team player who can work cross‑functionally and is not hesitant to take risks or try new things. The US base salary range for this full‑time position is $171,000–$248,000 plus bonus, equity and benefits. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Responsibilities
Develop and execute a playbook for engagement to ensure Global Communications and Public Affairs (GCPA) has a clear set of principles and processes for when and how to engage on social media on reputation issues, both proactively and reactively. Lead rapid response within the communications social team, serving as the primary point of contact for crisis response while advising communication teams on appropriate responses using communications expertise and data. Co‑develop tools for issue detection and rapid response, and streamline existing processes by working with cross‑functional teams to inform new measurement and listening tools for detecting issues and proactive opportunities and acting on them, while co‑establishing and raising awareness of signals, benchmarks, and processes we can use to inform decision‑making; measure the rate of response to alerts and track overall effectiveness. Shape the proactive News from Google strategy on X and other platforms, focusing on key campaign areas and reputational issues, in co‑ordination with the rest of the social team. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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San Francisco, CA, USA; Mountain View, CA, USA; Washington D.C., DC, USA . Bachelor's degree or equivalent practical experience. 10 years of experience in public relations, media relations, or communications. Preferred qualifications
Experience with rapid response, crisis communications or corporate/policy communications. Experience working in social media; or an understanding of the nuanced role social can play within a communications strategy and function. Excellent verbal and written communication skills. Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines. About the job
As a member of the Global Communications and Public Affairs team, you will work cross‑functionally to help communicate with journalists and other thought leaders, devise specific communications materials and campaigns, engage in face‑to‑face meetings with commentators and other opinion formers, and develop print and web‑based material supporting these campaigns. You will produce well‑written blog posts, FAQs, video scripts and more. Your role as Strategic Engagement Lead for the Global Communications and Public Affairs Social Team will focus on shifting social media presence from ad hoc response to a systematic engagement model, leveraging proactive channel use to advance key narratives and campaigns, and defining high‑level goals for engagement with the social community on reputational topics. You will help define the high‑level goal for how Google engages with the social community on reputational topics and ensure that goal can be executed. You will develop or co‑develop processes and tools to enable scalable engagement and rapid response on critical topics. To succeed here, you'll combine creativity with organizational skills to manage multiple projects with tight deadlines and enjoy pitching to journalists, bloggers, and commentators or producing internal communications and events for employees. Things happen quickly at Google and you need to be an enthusiastic team player who can work cross‑functionally and is not hesitant to take risks or try new things. The US base salary range for this full‑time position is $171,000–$248,000 plus bonus, equity and benefits. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Responsibilities
Develop and execute a playbook for engagement to ensure Global Communications and Public Affairs (GCPA) has a clear set of principles and processes for when and how to engage on social media on reputation issues, both proactively and reactively. Lead rapid response within the communications social team, serving as the primary point of contact for crisis response while advising communication teams on appropriate responses using communications expertise and data. Co‑develop tools for issue detection and rapid response, and streamline existing processes by working with cross‑functional teams to inform new measurement and listening tools for detecting issues and proactive opportunities and acting on them, while co‑establishing and raising awareness of signals, benchmarks, and processes we can use to inform decision‑making; measure the rate of response to alerts and track overall effectiveness. Shape the proactive News from Google strategy on X and other platforms, focusing on key campaign areas and reputational issues, in co‑ordination with the rest of the social team. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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