Marketing Associate, Content & Growth
Girlhero, Lutherville Timonium, MD, United States
Girlhero is a fast-growing fashion brand built for the next generation of confident, style-driven women. Through curated fashion, community, and storytelling, Girlhero creates a brand experience that resonates with Gen Z both online and in-store.
Role Overview
The Marketing Associate will oversee
social media growth, content strategy, and brand storytelling
to help expand Girlheros audience and engagement. Girlhero creates content
daily , and this role will help guide the strategy, performance, and creative direction behind that content. Key Responsibilities Social Media Growth Develop and execute growth strategies across TikTok and Instagram Identify trends, viral formats, and content opportunities Analyze performance and optimize content for engagement and reach Content Strategy Collaborate with the team on daily content filming and posting Develop content themes and storytelling aligned with the Girlhero brand Ensure visual consistency and brand voice across platforms Campaign & Brand Marketing Support marketing campaigns tied to product launches, events, and promotions Assist with influencer collaborations and brand partnerships Performance & Insights Track engagement, audience growth, and content performance Use insights to refine strategy and improve reach and conversions Qualifications Able to commute for an in-person role in the Towson/Baltimore region. 24+ years experience in
social media marketing, digital marketing, or fashion marketing Strong understanding of
TikTok and Instagram content growth strategies Passion for
Gen Z fashion, culture, and trends Experience managing a digital advertising budget Creative mindset with the ability to generate content ideas quickly Strong organizational and communication skills Bonus: Experience working with fashion or retail brands Influencer marketing experience E-commerce marketing experience
social media growth, content strategy, and brand storytelling
to help expand Girlheros audience and engagement. Girlhero creates content
daily , and this role will help guide the strategy, performance, and creative direction behind that content. Key Responsibilities Social Media Growth Develop and execute growth strategies across TikTok and Instagram Identify trends, viral formats, and content opportunities Analyze performance and optimize content for engagement and reach Content Strategy Collaborate with the team on daily content filming and posting Develop content themes and storytelling aligned with the Girlhero brand Ensure visual consistency and brand voice across platforms Campaign & Brand Marketing Support marketing campaigns tied to product launches, events, and promotions Assist with influencer collaborations and brand partnerships Performance & Insights Track engagement, audience growth, and content performance Use insights to refine strategy and improve reach and conversions Qualifications Able to commute for an in-person role in the Towson/Baltimore region. 24+ years experience in
social media marketing, digital marketing, or fashion marketing Strong understanding of
TikTok and Instagram content growth strategies Passion for
Gen Z fashion, culture, and trends Experience managing a digital advertising budget Creative mindset with the ability to generate content ideas quickly Strong organizational and communication skills Bonus: Experience working with fashion or retail brands Influencer marketing experience E-commerce marketing experience