Digital Content Specialist-Remote
Designer Brands, Columbus, OH, United States
At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.
The Opportunity Supports the digital content experience on dsw.com by developing and executing strategies that bring seasonal stories, brand moments, and customer‑first enhancements to life. Manages day‑to‑day content needs with a strong focus on quality, accuracy, and alignment across all digital touchpoints. Partners across creative, technical, and business teams to deliver seamless site updates that drive customer engagement and support digital business goals. Contributes to both seasonal initiatives and ongoing operational excellence to ensure the site remains fresh, relevant, and easy to navigate.
What You’ll Be Doing Content Strategy & Development
Develop, brief, and build content strategies that support digital business goals.
Create and execute customer‑focused content segmentation strategies.
Write or edit digital messaging as needed, ensuring consistency with brand guidelines.
Build and maintain content and creative assets tied to seasonal campaigns and business priorities.
Site Execution & Quality Assurance
Execute site updates using the content management system (CMS).
Ensure content is consistently represented across all platforms and meets brand and accessibility standards.
Conduct experience QA and validation testing to confirm content accuracy and functionality.
Coordinate and lead weekly site preview testing meetings to prepare the team for upcoming launches.
Cross-Functional Partnerships
Collaborate with technical and digital partners to implement new functionalities and support major projects or sprint cycles.
Partner with creative, merchandising, and marketing teams to deliver aligned and cohesive content experiences.
Manage sitewide operational and promotional messaging to support key business initiatives.
Insights, Trends & Continuous Improvement
Conduct competitive monitoring and analysis to stay current on digital content and messaging trends.
Identify opportunities to enhance content effectiveness and site experience.
Support content optimization efforts that contribute to both short‑term wins and long‑term digital growth.
What You’ll Need Required Skills Content & Production Skills
Experience writing and/or editing digital content for retail or fashion websites.
Ability to write clear, accurate briefs and partner effectively with cross‑functional teams.
Experience with content management systems and digital asset management tools (Bynder and Strapi a plus).
Directional understanding of SEO strategies is beneficial.
Technical & Analytical Skills
Strong organizational skills with excellent attention to detail.
Ability to interpret data and apply insights to improve content performance.
Proficiency with MS Office Suite (Word, Excel, PowerPoint, Outlook).
Experience with Adobe Creative Suite or similar digital tools is a plus.
Collaboration & Communication
Strong communication skills with the ability to work effectively across creative, technical, and business teams.
Comfort managing multiple tasks in a fast‑paced, dynamic environment.
Ability to problem‑solve, remain flexible, and adapt to changing priorities.
Minimum Experience
2–3 years of experience in digital content strategy, e‑commerce, or related fields.
Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
Preferred Qualifications
Experience with e‑commerce platforms, CMS tools, and SEO strategies.
Familiarity with competitive analysis and digital messaging trends.
Minimum Education
Bachelor’s degree in Marketing, Business Administration, or a related field.
Perks and Benefits You’ll Enjoy!
Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.
#J-18808-Ljbffr
The Opportunity Supports the digital content experience on dsw.com by developing and executing strategies that bring seasonal stories, brand moments, and customer‑first enhancements to life. Manages day‑to‑day content needs with a strong focus on quality, accuracy, and alignment across all digital touchpoints. Partners across creative, technical, and business teams to deliver seamless site updates that drive customer engagement and support digital business goals. Contributes to both seasonal initiatives and ongoing operational excellence to ensure the site remains fresh, relevant, and easy to navigate.
What You’ll Be Doing Content Strategy & Development
Develop, brief, and build content strategies that support digital business goals.
Create and execute customer‑focused content segmentation strategies.
Write or edit digital messaging as needed, ensuring consistency with brand guidelines.
Build and maintain content and creative assets tied to seasonal campaigns and business priorities.
Site Execution & Quality Assurance
Execute site updates using the content management system (CMS).
Ensure content is consistently represented across all platforms and meets brand and accessibility standards.
Conduct experience QA and validation testing to confirm content accuracy and functionality.
Coordinate and lead weekly site preview testing meetings to prepare the team for upcoming launches.
Cross-Functional Partnerships
Collaborate with technical and digital partners to implement new functionalities and support major projects or sprint cycles.
Partner with creative, merchandising, and marketing teams to deliver aligned and cohesive content experiences.
Manage sitewide operational and promotional messaging to support key business initiatives.
Insights, Trends & Continuous Improvement
Conduct competitive monitoring and analysis to stay current on digital content and messaging trends.
Identify opportunities to enhance content effectiveness and site experience.
Support content optimization efforts that contribute to both short‑term wins and long‑term digital growth.
What You’ll Need Required Skills Content & Production Skills
Experience writing and/or editing digital content for retail or fashion websites.
Ability to write clear, accurate briefs and partner effectively with cross‑functional teams.
Experience with content management systems and digital asset management tools (Bynder and Strapi a plus).
Directional understanding of SEO strategies is beneficial.
Technical & Analytical Skills
Strong organizational skills with excellent attention to detail.
Ability to interpret data and apply insights to improve content performance.
Proficiency with MS Office Suite (Word, Excel, PowerPoint, Outlook).
Experience with Adobe Creative Suite or similar digital tools is a plus.
Collaboration & Communication
Strong communication skills with the ability to work effectively across creative, technical, and business teams.
Comfort managing multiple tasks in a fast‑paced, dynamic environment.
Ability to problem‑solve, remain flexible, and adapt to changing priorities.
Minimum Experience
2–3 years of experience in digital content strategy, e‑commerce, or related fields.
Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
Preferred Qualifications
Experience with e‑commerce platforms, CMS tools, and SEO strategies.
Familiarity with competitive analysis and digital messaging trends.
Minimum Education
Bachelor’s degree in Marketing, Business Administration, or a related field.
Perks and Benefits You’ll Enjoy!
Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.
#J-18808-Ljbffr