Customer Lifecycle Marketing Manager
NinjaOne, New York, NY, United States
Overview
About the Role
As the
Customer Lifecycle Marketing Manager
for North America, you will execute customer expansion, adoption, and engagement programs across the North American region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with North American leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with regional nuance, ensuring North American customers receive meaningful, timely, and data-driven engagement at every stage.
Location
- We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, & WA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted who are able to work in-office 3 days per week.
What You’ll Be Doing North American Expansion & Adoption Programs
Execute North America-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Adapt global expansion and lifecycle stage frameworks to reflect North American market dynamics, customer maturity, and buying behavior
Partner with North American Customer Success and Sales leaders to align programs with regional renewal and expansion motions
Cross-Functional Partnership
Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
Partner with Product Marketing to localize messaging, surface North American customer insights into global strategy, and align with broader GTM priorities
Work with Advocacy and Community teams to elevate North American customer stories through case studies, events, and thought leadership
Customer Insights & Measurement
Own and report on North America lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results
Lifecycle & Journey Execution
Execute customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs
Customer Engagement & Advocacy
Plan and execute North America customer events such as user groups, webinars, regional events, and speaking opportunities
Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
Manage customer swag fulfillment and incentive programs through Reachdesk
Optimization & Scale
Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes
Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
Other duties as assigned
About You
5+ years of B2B SaaS customer or lifecycle marketing experience
Experience building targeted, behavior-driven lifecycle programs across the customer journey
Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
Strong analytical, communication and project management skills, with the ability to turn insight into action
Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
Industry experience in IT, MSP, cyber security, or endpoint management required
Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
About Us NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information This position is NOT eligible for Visa sponsorship.
Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $110,000 to $130,000 per year. For roles based in New York, the base salary hiring range for this position is $110,000 to $130,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
#BI-Remote
#J-18808-Ljbffr
As the
Customer Lifecycle Marketing Manager
for North America, you will execute customer expansion, adoption, and engagement programs across the North American region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with North American leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with regional nuance, ensuring North American customers receive meaningful, timely, and data-driven engagement at every stage.
Location
- We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, & WA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted who are able to work in-office 3 days per week.
What You’ll Be Doing North American Expansion & Adoption Programs
Execute North America-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Adapt global expansion and lifecycle stage frameworks to reflect North American market dynamics, customer maturity, and buying behavior
Partner with North American Customer Success and Sales leaders to align programs with regional renewal and expansion motions
Cross-Functional Partnership
Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
Partner with Product Marketing to localize messaging, surface North American customer insights into global strategy, and align with broader GTM priorities
Work with Advocacy and Community teams to elevate North American customer stories through case studies, events, and thought leadership
Customer Insights & Measurement
Own and report on North America lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact
Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results
Lifecycle & Journey Execution
Execute customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile
Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs
Customer Engagement & Advocacy
Plan and execute North America customer events such as user groups, webinars, regional events, and speaking opportunities
Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
Manage customer swag fulfillment and incentive programs through Reachdesk
Optimization & Scale
Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes
Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
Other duties as assigned
About You
5+ years of B2B SaaS customer or lifecycle marketing experience
Experience building targeted, behavior-driven lifecycle programs across the customer journey
Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
Strong analytical, communication and project management skills, with the ability to turn insight into action
Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment
Industry experience in IT, MSP, cyber security, or endpoint management required
Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
About Us NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information This position is NOT eligible for Visa sponsorship.
Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $110,000 to $130,000 per year. For roles based in New York, the base salary hiring range for this position is $110,000 to $130,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
#BI-Remote
#J-18808-Ljbffr