VP, Growth Marketing
LegalZoom.com, Inc., Los Angeles, CA, United States
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Where we work We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.
Overview The Vice President of Growth is responsible for defining and executing LegalZoom’s end-to-end growth strategy—accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure.
This role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how LegalZoom attracts customers, converts demand, deepens relationships, and scales efficiently.
This leader translates company strategy—including LegalZoom’s three-year growth plan—into integrated, measurable growth programs that operate as one connected engine. They are responsible for accelerating customer acquisition across both new entrepreneurs and established businesses, while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value.
You will
Growth Strategy, Leadership & Collaboration
Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy
Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology
Paid Media & Performance Marketing
Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
Improve creative velocity and testing through AI-enabled tools and automation
Identify and scale new acquisition channels aligned to both startup and established business segments
Continuously improve efficiency, scalability, and measurable ROI across performance investments
Organic Growth, SEO & Answer Engine Optimization (AEO)
Own organic acquisition strategy across traditional SEO and AI-native discovery environments
Lead AI Engine Optimization efforts, ensuring LegalZoom is surfaced in AI Overviews, generative search results, and large language model citations
Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI-readiness into site architecture
Build scalable, intent-driven content frameworks aligned to high-value customer segments
Refine measurement systems for AI visibility, citation share, and organic contribution to revenue
Lifecycle, Retention & Expansion
Own lifecycle strategy across onboarding, activation, cross-sell, renewals, and subscription engagement
Improve retention and lifetime value through behavioral segmentation, personalization, and automation
Develop tailored lifecycle programs for established businesses to increase engagement and expansion revenue
Ensure seamless connection between acquisition messaging and post-purchase customer experience
Partner with Product to reduce churn and improve activation for high-value cohorts
AI-Driven Growth & Operational Efficiency
Leverage and implement AI solutions to improve operational efficiency and marketing performance
Embed AI into creative development, media optimization, content production, predictive modeling, and segmentation
Automate workflows to increase speed-to-market and reduce cost-to-serve
Establish governance and performance standards for responsible AI usage
Build internal capabilities that enable teams to operate faster, test more rapidly, and scale efficiently
Integrated Growth Engine & Marketing Technology
Create stronger connections between paid, organic, lifecycle, and product channels so they operate as one cohesive growth engine
Align data, messaging, and targeting across channels to drive compounding performance
Ensure audience portability and consistent measurement across paid and owned environments
Own the marketing technology stack, including CRM/CDP, analytics, experimentation platforms, and attribution systems
Develop unified dashboards and reporting frameworks to provide visibility into growth performance and investment impact
You have
12+ years of growth or performance marketing leadership experience with full-funnel ownership
Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value
Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology
Demonstrated experience leveraging AI to drive measurable operational and performance gains
Strong financial acumen with experience managing significant marketing investment
Experience accelerating growth across multiple customer segments, including established businesses
Data-informed leader with comfort defining metrics and building measurement frameworks
Proven ability to build and scale high-performing teams
Exceptional cross-functional leadership and executive communication skills
The salary range for this role is $216,000 - $345,600 . Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Benefits
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
#J-18808-Ljbffr
Where we work We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.
Overview The Vice President of Growth is responsible for defining and executing LegalZoom’s end-to-end growth strategy—accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure.
This role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how LegalZoom attracts customers, converts demand, deepens relationships, and scales efficiently.
This leader translates company strategy—including LegalZoom’s three-year growth plan—into integrated, measurable growth programs that operate as one connected engine. They are responsible for accelerating customer acquisition across both new entrepreneurs and established businesses, while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value.
You will
Growth Strategy, Leadership & Collaboration
Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy
Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology
Paid Media & Performance Marketing
Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
Improve creative velocity and testing through AI-enabled tools and automation
Identify and scale new acquisition channels aligned to both startup and established business segments
Continuously improve efficiency, scalability, and measurable ROI across performance investments
Organic Growth, SEO & Answer Engine Optimization (AEO)
Own organic acquisition strategy across traditional SEO and AI-native discovery environments
Lead AI Engine Optimization efforts, ensuring LegalZoom is surfaced in AI Overviews, generative search results, and large language model citations
Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI-readiness into site architecture
Build scalable, intent-driven content frameworks aligned to high-value customer segments
Refine measurement systems for AI visibility, citation share, and organic contribution to revenue
Lifecycle, Retention & Expansion
Own lifecycle strategy across onboarding, activation, cross-sell, renewals, and subscription engagement
Improve retention and lifetime value through behavioral segmentation, personalization, and automation
Develop tailored lifecycle programs for established businesses to increase engagement and expansion revenue
Ensure seamless connection between acquisition messaging and post-purchase customer experience
Partner with Product to reduce churn and improve activation for high-value cohorts
AI-Driven Growth & Operational Efficiency
Leverage and implement AI solutions to improve operational efficiency and marketing performance
Embed AI into creative development, media optimization, content production, predictive modeling, and segmentation
Automate workflows to increase speed-to-market and reduce cost-to-serve
Establish governance and performance standards for responsible AI usage
Build internal capabilities that enable teams to operate faster, test more rapidly, and scale efficiently
Integrated Growth Engine & Marketing Technology
Create stronger connections between paid, organic, lifecycle, and product channels so they operate as one cohesive growth engine
Align data, messaging, and targeting across channels to drive compounding performance
Ensure audience portability and consistent measurement across paid and owned environments
Own the marketing technology stack, including CRM/CDP, analytics, experimentation platforms, and attribution systems
Develop unified dashboards and reporting frameworks to provide visibility into growth performance and investment impact
You have
12+ years of growth or performance marketing leadership experience with full-funnel ownership
Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value
Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology
Demonstrated experience leveraging AI to drive measurable operational and performance gains
Strong financial acumen with experience managing significant marketing investment
Experience accelerating growth across multiple customer segments, including established businesses
Data-informed leader with comfort defining metrics and building measurement frameworks
Proven ability to build and scale high-performing teams
Exceptional cross-functional leadership and executive communication skills
The salary range for this role is $216,000 - $345,600 . Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Benefits
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
#J-18808-Ljbffr