Digital Brand Media Manager
Pure Fishing, Charleston, SC, United States
About Pure Fishing
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.
Digital Brand Media Manager Location: Charleston, SC or Remote
Job Summary As the Brand Media Manager, you’ll lead the strategy, execution, and measurement of brand-focused media across digital and offline channels. This role blends creativity, analytics, and commercial thinking to build integrated media programs that drive awareness, demand, and long-term brand growth—while making every media dollar work harder.
What will you do?
Lead end-to-end media planning, buying, execution, and measurement across paid social, CTV, podcast, digital out-of-home (DOOH), and physical mailers
Develop annual and campaign-level media strategies that balance brand and ecommerce goals
Own media budgets, pacing, and optimization to maximize impact and efficiency
Define success metrics and measurement frameworks, including brand lift, incrementality testing, and attribution models
Partner with creative and ecommerce teams to test, optimize, and evolve messaging and creative
Collaborate cross-functionally with brand, analytics, product, and ecommerce teams
Manage agency, platform, and vendor partners from negotiation through execution
Deliver performance reporting, insights, and strategic recommendations to leadership
What makes you a great catch?
5+ years of experience in digital media buying or media planning
Hands-on experience across paid social, CTV, podcast, DOOH, and offline media
Strong understanding of ad platforms, DSPs, ad servers, and tracking technologies
Comfort with analytics, dashboards, and turning data into actionable strategy
Proven experience managing budgets and optimizing media spendExcellent communication and stakeholder management skills
Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)
Ecommerce or DTC brand experience is a plus
Familiarity with privacy-first and cookieless measurement approaches is a bonus
What You Will Need To Succeed
Strategic mindset with strong analytical instincts
Ability to manage complexity across multiple channels and partners
Comfort balancing brand-building with performance outcomes
Clear communication and confident decision-making
Passion for building brands and driving measurable impact
#J-18808-Ljbffr
Digital Brand Media Manager Location: Charleston, SC or Remote
Job Summary As the Brand Media Manager, you’ll lead the strategy, execution, and measurement of brand-focused media across digital and offline channels. This role blends creativity, analytics, and commercial thinking to build integrated media programs that drive awareness, demand, and long-term brand growth—while making every media dollar work harder.
What will you do?
Lead end-to-end media planning, buying, execution, and measurement across paid social, CTV, podcast, digital out-of-home (DOOH), and physical mailers
Develop annual and campaign-level media strategies that balance brand and ecommerce goals
Own media budgets, pacing, and optimization to maximize impact and efficiency
Define success metrics and measurement frameworks, including brand lift, incrementality testing, and attribution models
Partner with creative and ecommerce teams to test, optimize, and evolve messaging and creative
Collaborate cross-functionally with brand, analytics, product, and ecommerce teams
Manage agency, platform, and vendor partners from negotiation through execution
Deliver performance reporting, insights, and strategic recommendations to leadership
What makes you a great catch?
5+ years of experience in digital media buying or media planning
Hands-on experience across paid social, CTV, podcast, DOOH, and offline media
Strong understanding of ad platforms, DSPs, ad servers, and tracking technologies
Comfort with analytics, dashboards, and turning data into actionable strategy
Proven experience managing budgets and optimizing media spendExcellent communication and stakeholder management skills
Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)
Ecommerce or DTC brand experience is a plus
Familiarity with privacy-first and cookieless measurement approaches is a bonus
What You Will Need To Succeed
Strategic mindset with strong analytical instincts
Ability to manage complexity across multiple channels and partners
Comfort balancing brand-building with performance outcomes
Clear communication and confident decision-making
Passion for building brands and driving measurable impact
#J-18808-Ljbffr