市场传讯总监/经理 Director of MarCom/Manager
Hyatt Hotels Corporation, New York, NY, United States
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"I believe successful people are the ones who take the initiative to learn, unlearn and relearn. It’s important to constantly challenge your knowledge and step out of your comfort zone."
Peggy Focheux Duval: Director of Learning & Development, France
Responsibilities
To maximize targeted publiciy and coverage of the hotel’s positioning, promotional programs, corporate image building and other relevant activities. To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the EAM-Sales and Marketing. To ensure all hotel advertising and collateral (local Food and Beverage, Spa, recruitment, etc.) are of consistent high standards, and that they comply with Hyatt’s brand standards. To closely work with Revenue Manager to maximize use of relevant data including customer profile, behavior, and yield for the planning and evaluation of marketing communications. Key feeder market Media Visit where it necessary. Arrange Target market (MICE, Wedding, Golf etc.) domestic and overseas media FAM trip in order to achieve the exposure of hotel and drive market awareness, enhance hotel reputation where it necessary. Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.). Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions. Day-to-day hotel level digital management is generally required (i.e. daily website updates and/or daily social media posting). To develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including public relations, advertising, digital marketing, direct marketing, internal marketing, partnership marketing, promotions, graphics and collateral, so as to support the marketing objectives for Grand Hyatt and maximise the hotel/complex’s positive exposure in local, national and international markets. Qualifications
Excellent Chinese and Fluent in written and verbal English. Good interpersonal & communicative skills. Ability to work independently and under pressure Min 3-5 years experience in similar capacity within international Chain hotels. Leadership skills and knowledge of all tasks within the area of responsibility. Knowledge and experience in Internet and other major computer programs. Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing, and editing. Knowledge of local & international market. Grand Hyatt Indian Wells Resort and Villas | Indian Wells , CA , US Shared Services Center - Moore | Moore , OK , US
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To maximize targeted publiciy and coverage of the hotel’s positioning, promotional programs, corporate image building and other relevant activities. To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the EAM-Sales and Marketing. To ensure all hotel advertising and collateral (local Food and Beverage, Spa, recruitment, etc.) are of consistent high standards, and that they comply with Hyatt’s brand standards. To closely work with Revenue Manager to maximize use of relevant data including customer profile, behavior, and yield for the planning and evaluation of marketing communications. Key feeder market Media Visit where it necessary. Arrange Target market (MICE, Wedding, Golf etc.) domestic and overseas media FAM trip in order to achieve the exposure of hotel and drive market awareness, enhance hotel reputation where it necessary. Set overall digital and ecommerce direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.). Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions. Day-to-day hotel level digital management is generally required (i.e. daily website updates and/or daily social media posting). To develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including public relations, advertising, digital marketing, direct marketing, internal marketing, partnership marketing, promotions, graphics and collateral, so as to support the marketing objectives for Grand Hyatt and maximise the hotel/complex’s positive exposure in local, national and international markets. Qualifications
Excellent Chinese and Fluent in written and verbal English. Good interpersonal & communicative skills. Ability to work independently and under pressure Min 3-5 years experience in similar capacity within international Chain hotels. Leadership skills and knowledge of all tasks within the area of responsibility. Knowledge and experience in Internet and other major computer programs. Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing, and editing. Knowledge of local & international market. Grand Hyatt Indian Wells Resort and Villas | Indian Wells , CA , US Shared Services Center - Moore | Moore , OK , US
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