GenAI Go to Market Strategy Lead - Onsite position
Genesis10, Charlotte, NC, United States
Genesis10 is currently seeking a GenAI Go to Market Strategy Lead for an onsite position with a Global Financial Institution located in Charlotte, NC. This is a 9+ month contract opportunity.
This role is responsible for defining and executing the enterprise go‑to‑market approach for GenAI products and capabilities. The ideal candidate will ensure that GenAI initiatives are launched in a structured, compliant, and value‑driven manner, covering stakeholder readiness, communications, rollout planning, and adoption. Operating at the intersection of product, technology, risk, and business, this position is critical to driving enterprise adoption and measurable outcomes for GenAI investments.
Responsibilities
Define end to end go to market strategies for GenAI products, platforms, and capabilities
Conduct stakeholder impact and readiness assessments across business, technology, risk, legal, and operations
Develop and execute communication, change, and enablement plans aligned to enterprise standards
Design phased rollout strategies (pilots, limited release, scale) for GenAI capabilities
Partner with Product, Architecture, Risk, and Compliance teams to ensure launch readiness
Define and manage adoption, value realization, and customer success metrics
Track, analyze, and publish adoption KPIs, benefits realization, and usage insights
Support leadership updates, launch materials, and executive communications
Provide GenAI Go to Market strategy documents, rollout plans, and post‑launch adoption reports
Deliver stakeholder impact assessments, readiness dashboards, and communication plans
Create executive launch decks and performance updates
Requirements
5+ years of Strategy and Planning experience, or equivalent demonstrated through one or a combination of the following: work or consulting experience, training, military experience, education
Experience with enterprise product launch and release management
Experience launching technology products in regulated environments
Knowledge of adoption and value realization metrics design
Familiarity with communications and change enablement frameworks
Proficiency with KPI dashboards and reporting (Power BI, Tableau, or similar)
Strategic thinking and structured problem‑solving skills
Executive‑level communication and storytelling abilities
Strong stakeholder management and influence skills
Ability to translate technical capabilities into business value
High attention to detail with strong execution discipline
Only candidates available and ready to work directly as Genesis10 employees will be considered for this position.
If you have the described qualifications and are interested in this exciting opportunity, please apply!
Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract‑for‑hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid‑market organizations across the full spectrum of industry verticals.
Benefits of Working with Genesis10
Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
The opportunity to have a career‑home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
Behavioral Health Platform
Medical, Dental, Vision
Health Savings Account
Voluntary Hospital Indemnity (Critical Illness & Accident)
Voluntary Term Life Insurance
401K
Sick Pay (for applicable states/municipalities)
Commuter Benefits (Dallas, NYC, SF, and Illinois)
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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This role is responsible for defining and executing the enterprise go‑to‑market approach for GenAI products and capabilities. The ideal candidate will ensure that GenAI initiatives are launched in a structured, compliant, and value‑driven manner, covering stakeholder readiness, communications, rollout planning, and adoption. Operating at the intersection of product, technology, risk, and business, this position is critical to driving enterprise adoption and measurable outcomes for GenAI investments.
Responsibilities
Define end to end go to market strategies for GenAI products, platforms, and capabilities
Conduct stakeholder impact and readiness assessments across business, technology, risk, legal, and operations
Develop and execute communication, change, and enablement plans aligned to enterprise standards
Design phased rollout strategies (pilots, limited release, scale) for GenAI capabilities
Partner with Product, Architecture, Risk, and Compliance teams to ensure launch readiness
Define and manage adoption, value realization, and customer success metrics
Track, analyze, and publish adoption KPIs, benefits realization, and usage insights
Support leadership updates, launch materials, and executive communications
Provide GenAI Go to Market strategy documents, rollout plans, and post‑launch adoption reports
Deliver stakeholder impact assessments, readiness dashboards, and communication plans
Create executive launch decks and performance updates
Requirements
5+ years of Strategy and Planning experience, or equivalent demonstrated through one or a combination of the following: work or consulting experience, training, military experience, education
Experience with enterprise product launch and release management
Experience launching technology products in regulated environments
Knowledge of adoption and value realization metrics design
Familiarity with communications and change enablement frameworks
Proficiency with KPI dashboards and reporting (Power BI, Tableau, or similar)
Strategic thinking and structured problem‑solving skills
Executive‑level communication and storytelling abilities
Strong stakeholder management and influence skills
Ability to translate technical capabilities into business value
High attention to detail with strong execution discipline
Only candidates available and ready to work directly as Genesis10 employees will be considered for this position.
If you have the described qualifications and are interested in this exciting opportunity, please apply!
Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract‑for‑hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid‑market organizations across the full spectrum of industry verticals.
Benefits of Working with Genesis10
Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
The opportunity to have a career‑home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
Behavioral Health Platform
Medical, Dental, Vision
Health Savings Account
Voluntary Hospital Indemnity (Critical Illness & Accident)
Voluntary Term Life Insurance
401K
Sick Pay (for applicable states/municipalities)
Commuter Benefits (Dallas, NYC, SF, and Illinois)
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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