Marketing Manager, Anesthesia
Ambu A/S, Columbia, MD, United States
Reports To:
Director of Marketing, Anesthesia & Patient Monitoring
Position Summary:
The Marketing Manager will lead the downstream marketing efforts in North America for Ambu’s Circuits & Masks portfolio in our Anesthesia franchise. The individual will be responsible for developing and executing product marketing strategies and plans to build brand value, optimize sales, and ensure profitability of the product line while growing market share. This position is well suited for an energetic, analytical, high collaborative marketer with a proven skillset for driving growth in a competitive landscape, delivering on key objectives, and successfully launching/managing products within several markets at once.
Essential Functions and Responsibilities:
Develop and execute on downstream product marketing strategies/plans for Ambu’s Circuits & Masks portfolio that drive awareness, adoption, and enhanced value in the marketplace for the product lines in the acute care, ASC, critical care, and Anesthesia markets
Continuously monitor product line performance – including financial targets, key objective achievements, competitive landscape, and KPIs - and provide monthly business reviews to Director of Marketing
Develop ownership-level presence for the product portfolio with cross-functional downstream partners in marketing, sales, corporate accounts, finance, and others
Use business intelligence skills to evaluate market trends and develop segment penetration opportunities and targets to drive real time objective achievement
Analyze and develop optimal market positioning and pricing
Develop business cases for investment in Marketing activities and new product development
Establish market communication plan for product areas to ensure product and marketing messaging throughout all communication platforms
Manage Ambu’s brand and ensure brand consistency in product design and Marketing communications, including trade shows
Develop sales support tools targeting all key stake holders for the product area
Develop KOL relationships, advisory boards, and communications with Societies and Associations
Collaborate with sales management to evaluate and validate effectiveness of Marketing strategies and programs
Evaluate the attractiveness of growth opportunities to expand the portfolio, improve business health, and strengthen overall market position
Evaluate product portfolio gaps and conduct customer, clinical, and market research to guide innovation projects and work with R&D through the development process
Develop education and training programs for sales force and end users, as needed
Plan and manage new product launches to achieve high-impact commercialization goals
Ensure that budget targets are being met
Provide input to supply chain for inventory forecasts
Present business status and key activity reports at routine marketing meetings and business reviews
Facilitate and coordinate collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
Up to 40% travel related to tradeshows/conferences and customer visits in conjunction with local representatives
Additional ad hoc duties, as needed
Performance Criteria :
Develop product and market strategies to optimize sales and profitability of product lines, in accordance with Marketing plan
Execute market strategies to achieve product line revenue, contribution, and market share targets
Develop a clear positioning and pricing strategy
Provide efficient training and effective support tools to the sales team
Identify growth segments and opportunities
Develop and launch new products and solutions
Collaborate with Marketing team, cross-functional and multi-national team members
Conduct business and maintain relationships according to Ambu’s standards and values
Qualifications /Experience:
Bachelor's degree in Marketing or related field
Minimum of 6-8 years of experience in Healthcare Marketing, preferably in Medical Devices
Experience in Anesthesia and/or adjacent Medical Devices highly preferred
Demonstrated strong work ethic and initiative
Proven ability to manage large workflow and multiple projects at one time
Effectively build and maintain relationships with peers and colleagues across organizational levels and with the executive team
Experience with design, evaluation, validation of marketing strategies and programs
Consistently and effectively brings ideas, proposals and business cases forward for consideration
Expertise with Microsoft Office, especially PowerPoint and Excel
Experience with new product development and launches
Analytical and budgetary experience
Strong ability to comprehend and analyze complex problems for business strategy
Experience supporting a direct sales force
About Ambu Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
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Director of Marketing, Anesthesia & Patient Monitoring
Position Summary:
The Marketing Manager will lead the downstream marketing efforts in North America for Ambu’s Circuits & Masks portfolio in our Anesthesia franchise. The individual will be responsible for developing and executing product marketing strategies and plans to build brand value, optimize sales, and ensure profitability of the product line while growing market share. This position is well suited for an energetic, analytical, high collaborative marketer with a proven skillset for driving growth in a competitive landscape, delivering on key objectives, and successfully launching/managing products within several markets at once.
Essential Functions and Responsibilities:
Develop and execute on downstream product marketing strategies/plans for Ambu’s Circuits & Masks portfolio that drive awareness, adoption, and enhanced value in the marketplace for the product lines in the acute care, ASC, critical care, and Anesthesia markets
Continuously monitor product line performance – including financial targets, key objective achievements, competitive landscape, and KPIs - and provide monthly business reviews to Director of Marketing
Develop ownership-level presence for the product portfolio with cross-functional downstream partners in marketing, sales, corporate accounts, finance, and others
Use business intelligence skills to evaluate market trends and develop segment penetration opportunities and targets to drive real time objective achievement
Analyze and develop optimal market positioning and pricing
Develop business cases for investment in Marketing activities and new product development
Establish market communication plan for product areas to ensure product and marketing messaging throughout all communication platforms
Manage Ambu’s brand and ensure brand consistency in product design and Marketing communications, including trade shows
Develop sales support tools targeting all key stake holders for the product area
Develop KOL relationships, advisory boards, and communications with Societies and Associations
Collaborate with sales management to evaluate and validate effectiveness of Marketing strategies and programs
Evaluate the attractiveness of growth opportunities to expand the portfolio, improve business health, and strengthen overall market position
Evaluate product portfolio gaps and conduct customer, clinical, and market research to guide innovation projects and work with R&D through the development process
Develop education and training programs for sales force and end users, as needed
Plan and manage new product launches to achieve high-impact commercialization goals
Ensure that budget targets are being met
Provide input to supply chain for inventory forecasts
Present business status and key activity reports at routine marketing meetings and business reviews
Facilitate and coordinate collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
Up to 40% travel related to tradeshows/conferences and customer visits in conjunction with local representatives
Additional ad hoc duties, as needed
Performance Criteria :
Develop product and market strategies to optimize sales and profitability of product lines, in accordance with Marketing plan
Execute market strategies to achieve product line revenue, contribution, and market share targets
Develop a clear positioning and pricing strategy
Provide efficient training and effective support tools to the sales team
Identify growth segments and opportunities
Develop and launch new products and solutions
Collaborate with Marketing team, cross-functional and multi-national team members
Conduct business and maintain relationships according to Ambu’s standards and values
Qualifications /Experience:
Bachelor's degree in Marketing or related field
Minimum of 6-8 years of experience in Healthcare Marketing, preferably in Medical Devices
Experience in Anesthesia and/or adjacent Medical Devices highly preferred
Demonstrated strong work ethic and initiative
Proven ability to manage large workflow and multiple projects at one time
Effectively build and maintain relationships with peers and colleagues across organizational levels and with the executive team
Experience with design, evaluation, validation of marketing strategies and programs
Consistently and effectively brings ideas, proposals and business cases forward for consideration
Expertise with Microsoft Office, especially PowerPoint and Excel
Experience with new product development and launches
Analytical and budgetary experience
Strong ability to comprehend and analyze complex problems for business strategy
Experience supporting a direct sales force
About Ambu Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
#J-18808-Ljbffr