Marketing Services Campaign Manager - Adobe Journey Optimizer
Accenture, Baltimore, MD, United States
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are: Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The work:
Work with campaign operations, the client, and third‑party vendor teams to drive campaign execution from requirements to delivery
Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements
Create and manage project plans and timelines to deliver marketing campaigns on time against a campaign calendar
Complete BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
Manage relationship with the client’s marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
Manage the Campaign Services team offshore, providing campaign technical guidance and clarifying the business need
Review campaign metrics and presents trends and insights; work with Customer Marketing Strategy on campaign optimization
Manage demand for services, capacity to deliver services, and client expectations
Here’s what you’ll need:
Minimum 3 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
Minimum 3 years of experience with transactional databases and marketing automation platforms/technologies; e.g., Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel‑Marketing, Oracle‑CRM‑Marketing, SAP‑CRM‑Marketing, Eloqua, Marketo
Minimum of 2 years of experience in Campaign Migration Strategy, Campaign Management, Business Requirements Gathering/Documentation, Campaign Strategy AJO Functional Expertise, RTCDP Functional Expertise
Bonus points if:
Experience with HTML
Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
Ability to evaluate concepts and present recommendations to senior leadership
Compensation & Benefits Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 04/26/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $70,350 to $205,800
Cleveland $59,100 to $164,600
Colorado $63,800 to $177,800
District of Columbia $68,000 to $189,300
Illinois $59,100 to $177,800
Maryland $63,800 to $177,800
Massachusetts $63,800 to $189,300
Minnesota $63,800 to $177,800
New York $66,300 to $205,800
New Jersey $68,000 to $205,800
Washington $80,200 to $189,300
Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of Accenture Equal Opportunity and Affionative Action Policy Statement
Accenture is an EEO and affirmative action employer of females/minorities/veterans/individuals with disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the recruiting and hiring process.
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You are: Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The work:
Work with campaign operations, the client, and third‑party vendor teams to drive campaign execution from requirements to delivery
Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements
Create and manage project plans and timelines to deliver marketing campaigns on time against a campaign calendar
Complete BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
Manage relationship with the client’s marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
Manage the Campaign Services team offshore, providing campaign technical guidance and clarifying the business need
Review campaign metrics and presents trends and insights; work with Customer Marketing Strategy on campaign optimization
Manage demand for services, capacity to deliver services, and client expectations
Here’s what you’ll need:
Minimum 3 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
Minimum 3 years of experience with transactional databases and marketing automation platforms/technologies; e.g., Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel‑Marketing, Oracle‑CRM‑Marketing, SAP‑CRM‑Marketing, Eloqua, Marketo
Minimum of 2 years of experience in Campaign Migration Strategy, Campaign Management, Business Requirements Gathering/Documentation, Campaign Strategy AJO Functional Expertise, RTCDP Functional Expertise
Bonus points if:
Experience with HTML
Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
Ability to evaluate concepts and present recommendations to senior leadership
Compensation & Benefits Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 04/26/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $70,350 to $205,800
Cleveland $59,100 to $164,600
Colorado $63,800 to $177,800
District of Columbia $68,000 to $189,300
Illinois $59,100 to $177,800
Maryland $63,800 to $177,800
Massachusetts $63,800 to $189,300
Minnesota $63,800 to $177,800
New York $66,300 to $205,800
New Jersey $68,000 to $205,800
Washington $80,200 to $189,300
Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of Accenture Equal Opportunity and Affionative Action Policy Statement
Accenture is an EEO and affirmative action employer of females/minorities/veterans/individuals with disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the recruiting and hiring process.
#J-18808-Ljbffr