Fixed Operations Marketing Specialist
ZT Corporate, Houston, TX, United States
Fixed Operations Marketing Specialist
Are you a creative marketer with a passion for the automotive industry? We are looking for a driven and strategic Fixed Operations Marketing Specialist to develop and execute marketing initiatives that grow awareness, retention, and revenue across our service, parts, and body shop departments. This is a unique opportunity to blend automotive expertise with modern marketing strategy and make a measurable impact on customer engagement and fixed ops performance. Key responsibilities include: Develop and execute targeted marketing campaigns to promote service department offerings including oil changes, tire packages, maintenance plans, and seasonal specials. Create compelling content for digital and print channels including email, social media, direct mail, in-dealership signage, and the company website. Manage fixed operations promotions calendar, coordinating campaign timelines with service managers and parts directors. Analyze customer data and retention metrics to identify opportunities for conquest and loyalty marketing campaigns. Collaborate with the fixed ops team to develop customer communication strategies for service reminders, declined services, and follow-up outreach. Oversee social media presence for fixed operations content, driving engagement and showcasing service value, technician expertise, and customer testimonials. Manage SEO/SEM strategies specific to fixed operations keywords and local service search optimization. Track, report, and optimize campaign performance using analytics tools (Google Analytics, CRM dashboards, DMS reporting). Coordinate with OEM co-op programs and vendor partners to maximize marketing budget efficiency. Support reputation management efforts by encouraging and responding to customer reviews on Google, Yelp, and other platforms. Develop internal marketing materials to support technician recruitment and fixed ops team branding. What we offer: Competitive salary based on experience with performance-based bonus opportunities. Comprehensive health, dental, and vision benefits package. 401(k) retirement plan with company match. Paid time off, holidays, and ongoing professional development support. Employee vehicle purchase and service discounts. A collaborative environment where your ideas shape the direction of the brand. Required qualifications: 3+ years of marketing experience, preferably within an automotive dealership, dealer group, or related automotive industry setting. Solid understanding of fixed operations departments service drive, parts, accessories, and reconditioning. Proven ability to design and execute multi-channel marketing campaigns from concept to reporting. Experience with email marketing platforms (Mailchimp, Constant Contact, DealerSocket, or similar). Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, Meta Business Suite). Working knowledge of Google Ads, Google Analytics, and local SEO best practices. Strong copywriting and content creation skills with an eye for design. Ability to interpret marketing data and present findings and recommendations to leadership. Highly organized with excellent project management and communication skills. Preferred qualifications: Experience working with automotive CRM platforms such as DealerSocket, VinSolutions, or Elead. Familiarity with DMS systems (CDK Global, Reynolds & Reynolds, Dealertrack) and fixed ops reporting. Experience managing OEM co-op marketing programs and compliance requirements. Graphic design proficiency using Adobe Creative Suite or Canva. Knowledge of marketing automation workflows and lead nurturing strategies. Google Ads or Meta Blueprint certification is a plus.
Are you a creative marketer with a passion for the automotive industry? We are looking for a driven and strategic Fixed Operations Marketing Specialist to develop and execute marketing initiatives that grow awareness, retention, and revenue across our service, parts, and body shop departments. This is a unique opportunity to blend automotive expertise with modern marketing strategy and make a measurable impact on customer engagement and fixed ops performance. Key responsibilities include: Develop and execute targeted marketing campaigns to promote service department offerings including oil changes, tire packages, maintenance plans, and seasonal specials. Create compelling content for digital and print channels including email, social media, direct mail, in-dealership signage, and the company website. Manage fixed operations promotions calendar, coordinating campaign timelines with service managers and parts directors. Analyze customer data and retention metrics to identify opportunities for conquest and loyalty marketing campaigns. Collaborate with the fixed ops team to develop customer communication strategies for service reminders, declined services, and follow-up outreach. Oversee social media presence for fixed operations content, driving engagement and showcasing service value, technician expertise, and customer testimonials. Manage SEO/SEM strategies specific to fixed operations keywords and local service search optimization. Track, report, and optimize campaign performance using analytics tools (Google Analytics, CRM dashboards, DMS reporting). Coordinate with OEM co-op programs and vendor partners to maximize marketing budget efficiency. Support reputation management efforts by encouraging and responding to customer reviews on Google, Yelp, and other platforms. Develop internal marketing materials to support technician recruitment and fixed ops team branding. What we offer: Competitive salary based on experience with performance-based bonus opportunities. Comprehensive health, dental, and vision benefits package. 401(k) retirement plan with company match. Paid time off, holidays, and ongoing professional development support. Employee vehicle purchase and service discounts. A collaborative environment where your ideas shape the direction of the brand. Required qualifications: 3+ years of marketing experience, preferably within an automotive dealership, dealer group, or related automotive industry setting. Solid understanding of fixed operations departments service drive, parts, accessories, and reconditioning. Proven ability to design and execute multi-channel marketing campaigns from concept to reporting. Experience with email marketing platforms (Mailchimp, Constant Contact, DealerSocket, or similar). Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, Meta Business Suite). Working knowledge of Google Ads, Google Analytics, and local SEO best practices. Strong copywriting and content creation skills with an eye for design. Ability to interpret marketing data and present findings and recommendations to leadership. Highly organized with excellent project management and communication skills. Preferred qualifications: Experience working with automotive CRM platforms such as DealerSocket, VinSolutions, or Elead. Familiarity with DMS systems (CDK Global, Reynolds & Reynolds, Dealertrack) and fixed ops reporting. Experience managing OEM co-op marketing programs and compliance requirements. Graphic design proficiency using Adobe Creative Suite or Canva. Knowledge of marketing automation workflows and lead nurturing strategies. Google Ads or Meta Blueprint certification is a plus.