Marketing Data Analyst

**Essential Functions:****1. Marketing Data Management and Governance:*** Collect, integrate, and validate data from web analytics, CRM, paid media, SIS, application, and marketing automation platforms.* Own and maintain marketing data integrations and reporting workflows across tools such as Google Analytics, HubSpot, SchoolMint, and student information systems.* Define, document, and maintain standardized marketing metrics, reporting logic, and data governance practices.* Ensure marketing data is accurate, consistent, and reliable across platforms and reporting outputs.**2. Marketing Analytics and Insights:*** Analyze campaign performance, audience behavior, lead flow, and enrollment conversion trends to identify actionable opportunities.* Design, support, and evaluate A/B tests to improve campaign effectiveness and inform future strategy.* Develop forecasts related to lead volume, conversion, enrollment trends, and marketing performance.* Track and interpret key performance metrics such as cost per lead, conversion rates, application yield, and enrollment outcomes.* Translate complex data into clear insights and practical recommendations for marketing and business leaders.**3. Reporting and Visualization:*** Build, maintain, and enhance dashboards and reports that communicate marketing performance to stakeholders.* Automate recurring reporting processes to improve efficiency, reduce manual effort, and increase accuracy.* Tailor reporting views and analyses to meet the needs of marketing leadership and cross-functional partners.* Present findings in a clear, compelling, and decision-oriented manner.The Marketing Analytics Analyst supports Legacy Traditional Schools by transforming marketing and enrollment data into actionable insights that improve student recruitment and family engagement. This role integrates data from multiple platforms, develops clear and effective dashboards, and delivers analysis that helps the marketing team make smarter, faster decisions.Reporting to the Director of Business Intelligence, the Marketing Analytics Analyst serves as a strategic partner to marketing leadership by improving data quality, clarifying performance metrics, and identifying opportunities to optimize campaigns, resource allocation, and enrollment outcomes. This role helps ensure marketing efforts are measurable, efficient, and continuously improving so more families can find and connect with the educational opportunities Legacy provides.**Required Qualifications:**Minimum of 3 years of experience in marketing analytics, campaign analysis, business intelligence, or a related data-focused role.Proficiency in SQL and at least one programming language, such as Python or R.Hands-on experience with web analytics platforms, CRM systems, and marketing automation tools. Experience with data visualization and reporting tools such as Tableau, Power BI, Looker, or similar platforms. Demonstrated ability to synthesize data into actionable business insights and communicate findings effectively to non-technical stakeholders. **Preferred Qualifications:**Experience with student information systems such as Infinite Campus or PowerSchool. Experience with application or enrollment platforms such as SchoolMint. Familiarity with paid media, programmatic advertising, and digital campaign measurement. Advanced Excel skills, including modeling, scenario analysis, and data manipulation * Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.* Be supported in your work by caring leaders and team members who want you to succeed.* Be empowered to make a difference and climb higher and reach farther to change lives through education.* Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.* Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.* Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.* Enhance your growth and development with mentoring and money to take training classes.* Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.Founded in 2007, **Vertex Education** is committed to changing lives through education by providing academic, business and development services to schools nationwide.At **Vertex**, three core values form the foundation of how we work with each other -- and our clients. These values are characteristics and qualities we offer to our clients, and to one another as colleagues on our quest to change lives through education. We offer to all projects and relationships the embodiment of these values:* ## **Innovative Minds*** ## **Hungry Hearts*** ## **Engaging Spirits** #J-18808-Ljbffr