Senior Copywriter (Healthcare)

The role Under supervision, the Senior Copywriter is expected to contribute to all aspects of each job, from conception to completion (including receiving and understanding direction, referencing, revisions). The Senior Copywriter develops creative concepts and tactics to agency standards (i.e., copy that has stopping power and is simple, memorable, and unique). The Senior Copywriter will offer copy support to senior members of the Copy team on his/her primary assigned account, and backup support for other accounts when demands of primary account allow.

What we expect from you

Must be able to write copy that:

Is concise, clear, creative, and supportable

Displays good sentence structure

Has overall good composition and a logical flow

Is grammatically correct

Has no spelling errors

Creates and develops:

Writes headlines, subheads and body copy

References and fact‑checks copy

Concepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.

Educational and motivational tools for the sales force

Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner

Consults with Account Services and colleagues for information on product

Obtains additional background and current development information through research (Internet, medical publications, etc.)

Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach

Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects

Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone

navigates an ever‑changing landscape while adjusting and revising copy until approved

Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)

Collaborates with an Art Director on new business opportunities

Explores ways that the Art Director can graphically present the brand story and associated data

understands the role of strategy in the creative development process

Familiarizes themselves with industry practices especially FDA regulations

Familiarizes themselves with client workflow, risk environment and therapeutic history

Demonstrates an ability to think visually

Understands the idea of branding and campaign development

Background/experience and skills

Bachelor's degree preferred

5-7 years' experience in an agency with healthcare experience

Science and/or medical background ideal

Possesses an inquisitive mind, asks relevant questions in the search for insights

Demonstrates a strong work ethic and a can‑do attitude

Is detail oriented with a strong ability to research and problem solve

Learns quickly and possesses a continuous learning mentality

Communicates clearly, concisely and respectfully both verbally and in writing - Professional writing experience a big plus

Displays strong interpersonal skills and a willingness to collaborate

Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity

Demonstrates competency in the entire Microsoft software Suite

Location San Francisco

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