Product Marketing Lead
AirOps Inc, New York, NY, United States
About AirOps
AirOps is the first end-to-end content engineering platform built for the AI era. In a world where discovery is shifting from traditional search to AI-driven platforms, we help brands get found—and stay found. We are currently in a phase of hyper-growth, having 5x’d our revenue in the last year by helping marketing teams at Ramp, Chime, Carta, and Rippling turn content quality into a durable competitive advantage.
Our platform equips marketers to navigate the new discovery landscape, prioritize high-impact opportunities, and create accurate, on-brand content that earns citations from AI and trust from humans. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are building the intelligent systems that will empower the next generation of marketing leaders. AirOps is headquartered in San Francisco, New York and Montevideo.
About the role AirOps has proven product-market fit, with some of today's top marketing teams using AirOps to redefine how marketing gets done in the age of AI, and we're just getting started. We're growing fast, the category is wide open, and we're hiring a Head of Product Marketing to build the function, own the narrative, and make AirOps synonymous with the future of marketing.
This is a leadership role for someone who wants real ownership, loves setting the strategy and getting into the execution, and has a real passion for being a marketer. You'll shape how an entirely new category gets defined, work directly with founders and senior leadership, and set the standard for what great product marketing looks like. This is a people leadership role that reports to the CMO, with the opportunity to build out a team of product marketers.
If you've been thinking hard about what AI means for the future of the function and you want to be at the center of that shift, this is the role.
What you’ll own
Build Product Marketing at AirOps from the ground up.
Define the right processes for our stage of growth, in close partnership with our CMO
Own the narrative and positioning.
Make AirOps the AI tool marketing teams adopt as a system they bet on, not just a set of features.
Be embedded with Product.
Go deep on how AirOps works today, our roadmap for where we’re going, and bring insights and opportunities that influence the product direction
Drive our launch motion.
Own the product launch strategy and calendar, and ensure every launch has a clear point of view, the right assets, and a plan to reach the right audience.
Tie launches to a bigger story.
Connect individual feature releases to the broader story that creates urgency and helps customers through the change AI is driving.
Help AirOps win.
Build enablement programs that help everyone at AirOps effectively tell the story of “Why AirOps, and why now”. Anticipate what Sales needs, and work side by side with them to help them close deals.
Be the glue across teams.
Partner tightly with Product, Sales, and Marketing. You’ll manage up and down with confidence. You’re just as comfortable workshopping our overall narrative with the CEO as you are writing an outbound sequence.
What success looks like
AirOps becomes the trusted platform for marketing teams to help their brand get seen, cited, and celebrated in the age of AI
Launches are consistent, high-quality, and drive measurable impact.
Sales has the messaging, proof points, and tools to win more deals with less friction.
AirOps has a durable narrative that evolves as the product evolves.
Key experience and skills
7+ years in B2B product marketing, ideally in a startup or growth-stage environment
Experience marketing a product that can get technical, with a proven ability to translate complexity into language that resonates with a creative audience.
Strong judgment on positioning and messaging. You know how to make a story feel inevitable.
Exceptional writing. You have writing samples you’re proud of (blog posts, launch posts, messaging docs, decks). Writing quality is non-negotiable.
Launch experience that caused true growth for the business. You care more about outcomes over outputs.
Strong cross-functional leadership, especially across Product and Sales.
Management experience preferred. You’ll build a small team right away and scale product marketing it over time.
About you
You love making other teams better, not just producing your own work.
You bring taste and craft, and you care deeply about quality.
You’re energized by ambiguity and enjoy building new systems.
You’re high-agency and hands-on. The idea of doing both strategy and execution sounds fun.
You enjoy being the connector between Product and Sales, and you’re proactive about anticipating needs.
Our Guiding Principles
Extreme Ownership
Quality
Curiosity and Play
Make Our Customers Heroes
Respectful Candor
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
#J-18808-Ljbffr
Our platform equips marketers to navigate the new discovery landscape, prioritize high-impact opportunities, and create accurate, on-brand content that earns citations from AI and trust from humans. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are building the intelligent systems that will empower the next generation of marketing leaders. AirOps is headquartered in San Francisco, New York and Montevideo.
About the role AirOps has proven product-market fit, with some of today's top marketing teams using AirOps to redefine how marketing gets done in the age of AI, and we're just getting started. We're growing fast, the category is wide open, and we're hiring a Head of Product Marketing to build the function, own the narrative, and make AirOps synonymous with the future of marketing.
This is a leadership role for someone who wants real ownership, loves setting the strategy and getting into the execution, and has a real passion for being a marketer. You'll shape how an entirely new category gets defined, work directly with founders and senior leadership, and set the standard for what great product marketing looks like. This is a people leadership role that reports to the CMO, with the opportunity to build out a team of product marketers.
If you've been thinking hard about what AI means for the future of the function and you want to be at the center of that shift, this is the role.
What you’ll own
Build Product Marketing at AirOps from the ground up.
Define the right processes for our stage of growth, in close partnership with our CMO
Own the narrative and positioning.
Make AirOps the AI tool marketing teams adopt as a system they bet on, not just a set of features.
Be embedded with Product.
Go deep on how AirOps works today, our roadmap for where we’re going, and bring insights and opportunities that influence the product direction
Drive our launch motion.
Own the product launch strategy and calendar, and ensure every launch has a clear point of view, the right assets, and a plan to reach the right audience.
Tie launches to a bigger story.
Connect individual feature releases to the broader story that creates urgency and helps customers through the change AI is driving.
Help AirOps win.
Build enablement programs that help everyone at AirOps effectively tell the story of “Why AirOps, and why now”. Anticipate what Sales needs, and work side by side with them to help them close deals.
Be the glue across teams.
Partner tightly with Product, Sales, and Marketing. You’ll manage up and down with confidence. You’re just as comfortable workshopping our overall narrative with the CEO as you are writing an outbound sequence.
What success looks like
AirOps becomes the trusted platform for marketing teams to help their brand get seen, cited, and celebrated in the age of AI
Launches are consistent, high-quality, and drive measurable impact.
Sales has the messaging, proof points, and tools to win more deals with less friction.
AirOps has a durable narrative that evolves as the product evolves.
Key experience and skills
7+ years in B2B product marketing, ideally in a startup or growth-stage environment
Experience marketing a product that can get technical, with a proven ability to translate complexity into language that resonates with a creative audience.
Strong judgment on positioning and messaging. You know how to make a story feel inevitable.
Exceptional writing. You have writing samples you’re proud of (blog posts, launch posts, messaging docs, decks). Writing quality is non-negotiable.
Launch experience that caused true growth for the business. You care more about outcomes over outputs.
Strong cross-functional leadership, especially across Product and Sales.
Management experience preferred. You’ll build a small team right away and scale product marketing it over time.
About you
You love making other teams better, not just producing your own work.
You bring taste and craft, and you care deeply about quality.
You’re energized by ambiguity and enjoy building new systems.
You’re high-agency and hands-on. The idea of doing both strategy and execution sounds fun.
You enjoy being the connector between Product and Sales, and you’re proactive about anticipating needs.
Our Guiding Principles
Extreme Ownership
Quality
Curiosity and Play
Make Our Customers Heroes
Respectful Candor
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
#J-18808-Ljbffr