PEGA CDH -Marketing Campaign Analyst - (Hybrid Role)- LOCALS ONLY
Zillion Technologies, Inc., Vienna, VA, United States
Those authorized to work without sponsorship are encouraged to apply please.
Reach Saakshi Sahni - 703-955-1070
Marketing Campaign Orchestration Analyst -(PEGA CDH Experience Required)
$$ BEST RATES AVAIALBLE $$
6 Months + Contract
Direct Client
Hybrid role - 3 days a week onsite in Vienna, VA - 2 Days Remote
Role Overview: You will help scale Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with company.
You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands‑on and delivery‑oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize.
What You’ll Do:
Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards
Convert channel‑specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound)
Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule
Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails
Run validation and impact checks using simulations where applicable and pre/post‑launch monitoring to confirm eligibility, volume, and expected business impact
Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners
Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants)
Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly
Required Qualifications:
Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications
Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders
Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness
Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward
Preferred / Nice to Have:
Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences)
Experience partnering with Data Science on predictors, segmentation, or model‑driven targeting
Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot
Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required)
Deliverables / What Success Looks Like (in 6 months):
30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post‑launch monitoring
Launches follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards
Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback
Please send qualified resumes directly to : saakshi(at)zilliontechnologies(dot)com // 7039551070
Thanks,
Zillion Technologies Inc.
Director - Talent Acquisition
#J-18808-Ljbffr
Reach Saakshi Sahni - 703-955-1070
Marketing Campaign Orchestration Analyst -(PEGA CDH Experience Required)
$$ BEST RATES AVAIALBLE $$
6 Months + Contract
Direct Client
Hybrid role - 3 days a week onsite in Vienna, VA - 2 Days Remote
Role Overview: You will help scale Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with company.
You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands‑on and delivery‑oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize.
What You’ll Do:
Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards
Convert channel‑specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound)
Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule
Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails
Run validation and impact checks using simulations where applicable and pre/post‑launch monitoring to confirm eligibility, volume, and expected business impact
Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners
Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants)
Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly
Required Qualifications:
Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications
Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders
Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness
Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward
Preferred / Nice to Have:
Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences)
Experience partnering with Data Science on predictors, segmentation, or model‑driven targeting
Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot
Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required)
Deliverables / What Success Looks Like (in 6 months):
30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post‑launch monitoring
Launches follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards
Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback
Please send qualified resumes directly to : saakshi(at)zilliontechnologies(dot)com // 7039551070
Thanks,
Zillion Technologies Inc.
Director - Talent Acquisition
#J-18808-Ljbffr