Key Account Director
LHH, Milwaukee, WI, United States
Sr. Executive Search Consultant/Recruiter/Headhunter at LHH (Formerly Paladin) | Sourcing Milwaukee's Top Digital, Marketing, Creative and Sales…
Position Summary
The Key Account Director will lead a manufacture's organization’s digital commerce strategy, driving revenue growth through direct-to-consumer (DTC) channels, marketplace expansion, and integrated marketing initiatives. This role combines strategic leadership with hands‑on execution, ensuring alignment between eCommerce, marketing, and manufacturing operations to deliver a seamless customer experience and maximize profitability.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive eCommerce roadmap aligned with business objectives and manufacturing capabilities.
- Own the digital P&L, managing budgets for eCommerce and performance marketing channels.
- Drive omnichannel strategies to integrate online and offline customer touchpoints.
- Lead initiatives to increase online sales through marketplaces (Amazon, Walmart, etc.), DTC platforms, and B2B portals.
- Implement pricing, promotional, and merchandising strategies to optimize conversion and profitability.
- Collaborate with manufacturing and operations teams to ensure inventory alignment and timely fulfillment.
Marketing Integration
- Oversee performance marketing campaigns across paid search, social, display, email, and affiliate channels.
- Champion SEO and Social Media, content marketing, and organic traffic growth strategies.
- Align creative and messaging with brand positioning and customer acquisition goals.
- Build and mentor a high‑performing digital team, fostering a culture of innovation and accountability.
- Manage relationships with external vendors, agencies, and technology partners.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 8+ years of experience in eCommerce leadership roles, with proven success in sales growth and marketing integration.
- Strong background in manufacturing or related industries.
- Expertise in performance marketing, UX/UI optimization, and marketplace management.
- Exceptional analytical, communication, and leadership skills.
Preferred Skills
- Experience with platforms like Shopify, Adobe Commerce, or similar.
- Familiarity with ERP and supply chain systems.
- Ability to lead cross‑functional projects in a fast‑paced environment.
Seniority level
Director
Employment type
Full‑time
Job function
Manufacturing and Consumer Services
Benefits
- Medical insurance
- Vision insurance
- 401(k)
- Paid maternity leave