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Hotel Senior Sales Manager

The Bay Club Company, Walnut Creek, CA, United States


General Summary

Under the direction of the Senior Vice President (SVP) of Revenues and the SVP, General Manager, the Hotel Senior Sales Manager is responsible for driving revenue growth and bringing new business from prospects by introducing and establishing Bay Club Renaissance Hotel as the preferred catering and events location. The role also develops sales plans that exceed revenue targets via outside sales calls, on‑site visits, sales tours, and community networking. The ideal candidate is customer‑focused, a team player, and has exceptional multi‑tasking skills.

Job Description

The Hotel Senior Sales Manager is responsible for driving revenue growth and bringing new business from prospects by establishing Bay Club Renaissance Hotel as the preferred catering and events location. The role also develops sales plans that exceed revenue targets via outside sales calls, on‑site visits, sales tours, and community networking. The ideal candidate is customer‑focused, a team player, and has exceptional multi‑tasking skills.

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It’s what we expect of ourselves and each other every day. We call it our “Code of Culture”.

  • Our Mantra : Respect The Past; Accept Responsibility; Pay It Forward.
  • Our Actions We Live By :
    • Keep It Real. Always. We need open and honest discussions; courage to speak up; navigate tough conversations with empathy and grace.
    • Think Ahead. Be An Owner. Always be proactive, not reactive; act like an owner.
    • Stay Humble. Hustle Harder. Show up and do the hard work; gritty, roll‑up‑your‑sleeves crew; never about one person.
    • One Team. One Voice. Be ONE united team. When we move in the same direction, there are no limits.
    • Be Curious. Ask Why. Stay member curious; we seek to understand, never settle; ask questions to truly understand the core of a matter.
  • Pete’s Promise : Service Forward; Ruthlessly Consistent; Do the Right Thing.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Primary Job Functions

  • Proactively generate new business and increase revenue by achieving monthly KPIs.
  • Assist with the execution of banquets and events where needed.
  • Maintain and nurture relationships with clients, vendors and other related businesses.
  • Establish quarterly and annual business plans each fiscal year.
  • Set monthly goals that coincide with forecasting and prior year performance.
  • Provide weekly business and revenue reports to SVP of Revenue and Hotel GM.
  • Support Bay Club initiatives where needed.
  • Identify new business leads by examining local market trends and competition activities.
  • Establish and grow market share by developing and maintaining relationships with major groups and catering clients.
  • Partner with Bay Club Marketing Department to establish goals and execution of hotel marketing.
  • Ensure collection of payment from events and group business as the primary lead contact timely.
  • Ensure systems such as CI/TY, Marriott Event Management are up to date and accurate.
  • Required system proficiencies: CI/TY, MI Leads, Lanyon, Cvent, MARSHA, Group Housing Solutions, MarRFP, PMS (FSPMS).
  • Develop relationships within community to strengthen and expand customer base for sales opportunities.
  • Create and develop Banquet Event Orders (BEO’s) when required.
  • Work together with Marriott and internal revenue team to coordinate rate strategies, packages and promotions for both transients and groups.
  • Build relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.

Additional Responsibilities

  • Analyze information and evaluate results to choose the best solution and solve problems.
  • Inform and update executives, peers and subordinates on relevant information in a timely manner.
  • Serve as acting Hotel Sales and Catering team/coordinator in their absence.
  • Communicate critical information from pre‑ and post‑convention meetings to the Front Office staff.
  • Participate in department meetings.
  • Work with Club and Hotel departments to order supplies, process invoices and implement schedules.

Employee Management

  • Hire, train, supervise, develop, and terminate employment of those supervised in accordance with company policies and directives.
  • Perform timely performance evaluations on supervised associates.
  • Compile comprehensive reports regarding performance of associates.
  • Responsible for implementation of all laws, regulations and policies regarding employment practices, safety rules and other company policies and procedures.
  • Monitor uniform adherence of all staff.

Club Management

  • Daily walk‑throughs of property to ensure staff is maintaining a clean, organized and safe facility.
  • Support hotel supply inventory through monthly audits and loss control measures and ensure that all supplies are adequately stocked when needed.
  • Develop and implement comprehensive, member‑focused operational standards.
  • Act as club and/or regional manager on duty, as required.
  • Support day‑to‑day operations run safely, smoothly and efficiently through a visible management presence and leadership.

Financial Accountability

  • Manage financial performance of Hotel Sales through achievement of revenue targets, expense management, proper planning and forecasting, and retention.
  • Prepare and implement action plans to meet or exceed monthly department financial goals.

Communication & Relationships

  • Effectively and professionally interact and communicate with senior management, managers, other associates, vendors, members, and guests.
  • Promote harmonious relations among members, staff, vendors, and the community at‑large.
  • Communicate timely and follow up, as appropriate.
  • Active participation in required events, programs, meetings, and training.
  • Ensure the TBCC mission and club brand is upheld in all aspects of club operations.
  • Represent the club in a professional manner through image, dress, communication, and immediate follow‑through and response.

Corporate Goals & Objectives

  • Promote the company’s safety goals and actively work towards ensuring a safe working environment.
  • Interpret and ensure compliance with company policies and procedures.
  • Actively further club objectives and continuously support improvement and positive change, including participation on corporate designated committees to improve the company and business operations.
  • Make professional development a consistent priority.

Other Job Functions

  • Flexibility in work schedule; job may require day and evening shifts, weekends and holidays.

Qualifications

  • Policies and Regulations — Knowledge of company policies, federal, state, local laws, regulations, agency rules.
  • Management of Personnel Resources — Knowledge of principles and procedures for identifying the best people, hiring, motivating, developing, directing.
  • Management of Financial Resources — Basic knowledge of economic and accounting principles for creating realistic budgets, banking, understanding financial reports, and using mathematics to solve problems.
  • Sales and Marketing — Basic knowledge of principles and methods for showing, promoting, and selling services, marketing strategy and tactics, sales techniques.
  • Problem Anticipation / Deductive Reasoning — Ability to identify and solve problems, using logic and reasoning to produce answers that make sense.
  • Written Comprehension and Expression — Ability to read, understand, and communicate information in writing.
  • Oral Comprehension and Expression — Ability to understand and communicate verbally.
  • Computer — Ability to develop and maintain records in MS Office; utilize club management software.
  • At least 3 years’ experience in hotel sales; experience with a branded hotel or upscale/lifestyle full‑service property preferred.
  • Ability to analyze complex activities to improve practices or develop new approaches.
  • Demonstrated ability to achieve results and motivate a team toward common goals.
  • Commitment to exceptional guest service.
  • Strong communication and listening skills; excellent speaking, reading, and writing skills.
  • Excellent leadership skills with a hands‑on, lead‑by‑example work style.
  • CPR/AED certification preferred.

Working Conditions / Physical Requirements

  • Position deals with outside personnel via in‑person, phone, and email.
  • Location changes between indoor and outdoor; no extreme environmental conditions.
  • Sometimes necessary to deal with unpleasant or angry people with ability to problem‑solve difficult situations.
  • Adapt to a frequently changing environment.
  • Sitting and standing as needed.
  • Requires occasional physical exertion such as bending, twisting, sitting, stooping, and use of hands and fingers.
  • Requires minimal independent travel to property locations.

Job Description Revision

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require other or different tasks when circumstances change. This description replaces all previous descriptions for this position.

An Equal Opportunity Employer

The Bay Club Company (“TBCC”) provides equal employment opportunities without regard to race, color, religion, creed, sex, gender identity, gender expression, national origin, accent, ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS‑related condition, or persons who are victims of domestic violence.

Estimated Base Pay Range

$100,000 - $120,000 per year.

Other Compensation And Benefits

  • Club Membership
  • Competitive Compensation
  • Discounts on club services and amenities
  • Continuing Education
  • Community Involvement
  • Paid Time Off*
  • Health Insurance*
  • Offered to full‑time associates; eligibility starting at 20 average hours of work per week.

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