Senior Director of Sales – Rentals

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NEPis the industry leader around the world, with regional operations in 25 countries and over 100 locations. Working for NEP offers a window into broadcast, live events and virtual productions happening in every corner of the globe, with exciting opportunities and room to grow.

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• Super Bowl, World Cup, Olympic Games
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Explore exciting careers at NEP Group, where we cultivate innovation, nurture talent, and elevate broadcasting experiences around the globe.

The purpose of this position is to drive new business development and revenue growth for Bexel’s Rentals business. The Sales Manager – Rentals serves as a senior-level, revenue-producing sales leader responsible for identifying, pursuing, and closing new rental opportunities while expanding Bexel’s presence across key production markets.

This role owns revenue targets, builds and maintains a strong sales pipeline, and leverages established industry relationships to grow market share and asset utilization. In addition to individual sales performance, this role supports overall sales discipline and collaborates cross-functionally to ensure exceptional client delivery and operational alignment.

• Own and exceed assigned annual rental revenue targets.
• Identify, pursue, and close new business opportunities across broadcast networks, production companies, streaming platforms, sports organizations, agencies, and corporate clients.
• Leverage an established book of business and industry relationships to accelerate rental revenue growth.
• Develop and execute territory and prospecting strategies aligned with Rentals growth objectives.
• Conduct discovery meetings to understand client production cycles, technical requirements, and equipment needs.
• Lead pricing discussions, prepare proposals, and negotiate commercial agreements and long-term rental contracts.
• Maintain an accurate and up-to-date sales pipeline in CRM systems (Salesforce preferred).
• Ensure pipeline coverage consistently exceeds assigned growth targets and maintain forecast accuracy.
• Collaborate closely with engineering, warehouse, and operations teams to ensure alignment between client expectations and operational capabilities.
• Mentor and support Account Managers on pipeline management, sales strategy, and growth execution.

Position Requirements

• 7–10+ years of experience in broadcast equipment rentals, production services sales, or related media industry business development
• Demonstrated success in an outside sales role with direct revenue ownership
• Established industry relationships and an active book of business
• Proven ability to close complex, high-value deals and negotiate commercial agreements
• Strong understanding of professional broadcast and production equipment environments
• Experience mentoring or leading sales/account teams preferred
• Strong CRM discipline; Salesforce experience preferred
• Bachelor’s degree in Communications, Business, or related field preferred, or equivalent experience

Overview

You might not know our name, but you’ve probably seen our work – on stage, on screen or on the field. Our technology solutions and unique Global Production Ecosystem empower content creators and rights holders to tell their stories in breakthrough ways. We’ve supported some of the world’s most watched productions and live events in sports, entertainment, concerts, festivals, film, TV and more. For 40 years our clients have trusted us to deliver live production, live events, and virtual production solutions for them, anytime, anywhere. Put simply, we bring content to life.

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