Head of Marketing, gt.school (Remote) - $200,000/year USD

You are not here to oversee campaigns. You are here to drive growth. Many marketing leadership positions define success through impressions and output. This one defines it through enrollments. Demand for gt.school already exists. Families are actively searching for a credible, high-performance K–8 program designed for gifted learners. Our AI-powered approach accelerates mastery and enables students to focus on advanced interests and real-world competencies. The product is proven. The market is prepared.

What we require now is a marketing leader capable of converting demand into scale.

You will own the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the definitive name in gifted K–8 education.

There is no existing playbook. You will design the funnel, establish positioning, lead experimentation, and construct a dependable execution engine using agencies, freelancers, and platforms. You will work with autonomy and direct responsibility for outcomes.

If you seek ownership of a concrete objective and the authority to create the system that delivers it, we should connect.

What You Will Be Doing

• Taking full ownership of the enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and CAC
• Architecting and executing continuous experimentation to uncover and resolve high-impact conversion obstacles
• Developing the annual marketing strategy spanning virtual, campus, and summer programs, including positioning, audience segmentation, channel strategy, budget planning, and quantifiable objectives
• Creating a high-velocity execution framework that reliably delivers through agencies, freelancers, and marketing platforms
• Collaborating directly with enrollment and school teams to transform family insights into more precise messaging and higher-performing creative

What You Won’t Be Doing

• Launching awareness-focused campaigns without direct enrollment accountability
• Functioning as a request-taker for ad hoc marketing assignments with ambiguous ROI
• Waiting for prolonged approvals or navigating large bureaucratic structures to executePrioritizing vanity metrics unrelated to enrolled families

Head Of Marketing Key Responsibilities: Construct and operate a complete full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience owning comprehensive full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Proven accountability for concrete conversion metrics including enrollments, revenue, CAC, and conversion rates
• Advanced funnel analytics skills with a demonstrated history of diagnosing bottlenecks and prioritizing high-impact solutions
• Experience establishing brand strategy, positioning, and messaging at the company level
• Demonstrated success building and managing scalable execution systems through agencies, freelancers, and marketing technology
• Availability to work full-time (40 hours/week) in a remote capacity based in the United States

About Gt.school

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged. This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies.

GT School is where gifted minds turn potential into power.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.

Crossover Job Code: LJ-5750-US-Chicago-HeadofMarketin.001

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