Head of Product and Distribution Marketing

Head of Product and Distribution Marketing

Addison, TX

Come join one of America’s fastest-growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.

Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.

We foster a collaborative environment with opportunities for growth and encourage our associates to live our values: Do good. Be good. Make good.

Please note that we do not offer visa sponsorship for this position.

National Life Group is transforming the future of Life and Annuities. As Head of Product & Distribution Marketing, you will serve as the strategic bridge between Marketing and the Enterprise, owning go-to-market strategy, positioning, and growth execution across the portfolio.

This leader will integrate market insight, distribution strategy, data, and AI-driven personalization to deliver measurable growth, agent engagement, and competitive differentiation.

Key Responsibilities

Enterprise & Strategic Leadership

• Own enterprise product marketing and growth strategy in partnership with senior leaders.
• Translate market intelligence, analytics, and AI-driven insights into clear business actions.
• Lead GTM strategy, positioning, messaging, and launch planning across Life and Annuities.
• Partner across Product, Distribution, Operations, and Field leadership.

Product Marketing & Go-To-Market

• Own end-to-end GTM for Life and Annuity products (e.g., Instant Decision, Whole, Term, UL, FIAs).
• Define differentiated value propositions aligned to agent needs and product economics.
• Influence roadmap prioritization, competitive positioning, and launch sequencing.

AI-Driven CRM & Growth

• Lead CRM and lifecycle marketing strategy across advisor and customer journeys.
• Embed AI, automation, and advanced analytics into personalization and campaign orchestration.
• Drive experimentation, targeting, and performance optimization to improve conversion, retention, and premium growth.
• Optimize the full journey from awareness through onboarding and cross-sell.
• Design agent-first programs that accelerate adoption and loyalty.
• Oversee development of sales enablement tools, product content, and promotional support.
• Ensure marketing directly impacts pipeline and field performance.

Team & Performance Leadership

• Lead and develop a high-performing product marketing team.
• Establish dashboards, stakeholder forums, and performance metrics to ensure accountability.
• Drive change through structured communication and capability building.

Experience & Capabilities

• 10+ years in product marketing, CRM, growth, or consulting within Life and/or Annuities.
• Deep expertise in advisor-centric distribution models.
• Proven success leading GTM strategy, teams, and delivering measurable growth.
• Strong Salesforce CRM and AI-driven marketing experience.
• Executive-level communication and stakeholder leadership skills.
• Strategic, data-driven, and effective in complex environments.

Base Pay Range

The base pay range for this position is the range National Life reasonably and in good faith expects to pay for the position taking into account the wide variety of factors, including: prior experience and job-related knowledge; education, training and certificates; current business needs; and market factors. The final salary or hourly wages offered may be outside of this range based on other reasons and individual circumstances.

Additional Compensation and Benefits

The total compensation package for this position may also include a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. The successful candidate may also be eligible to participate in National Life’s discretionary annual incentive programs, subject to the rules governing such programs. If hired, the employee will be in an "at-will" position and National Life reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

Job Status

National Life is accepting applications for this role on an ongoing basis and the role remains open until filled.

Salary Pay Range

$187,500 - $275,000 USD

Equal Employment Opportunity

As set forth in National Life Insurance Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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