Director of Sales

Company: Silencer Central

Job Summary

At Silencer Central, our core values – being customer-oriented, getting stuff done, and expecting excellence – guide everything we do. The Director of Sales is a strategic and results-driven leader responsible for driving revenue growth, leading sales execution, and building high-performing teams that embody these values. This role oversees the development and execution of the company’s sales strategy across multiple channels, including business-to-business and two-step distribution networks. The Director of Sales is accountable for achieving revenue targets while ensuring the sales organization operates with discipline, efficiency, and a strong customer focus. The ideal candidate brings a proven ability to lead the full sales cycle – from strategy development through execution – while positioning products effectively against competitors and delivering differentiated, customer-focused solutions. This leader will continually analyze sales performance, identify process improvements, remove bottlenecks, and implement strategic sales plans that achieve business objectives. As a key member of the leadership team, this position partners cross-functionally to strengthen collaboration, enhance sales enablement initiatives, and support data-driven decision‑making. They will recruit, hire, train, coach, and retain top sales talent, fostering a culture of accountability, growth, and excellence. By setting clear goals, facilitating two-way feedback, and modeling company values, the Director ensures the team consistently meets and exceeds performance expectations.

Responsibilities

Job Responsibilities & Essential Functions

• Proven ability to drive the sales process from start to finish.
• Knowledge of how to develop client‑focus, differentiated, and achievable solutions.
• In-depth understanding of how to position products against competitors.
• Responsible for driving business-to-business sales through two-step distribution channels and managing dealer-focused sales relationships to expand market reach and revenue.
• Continual coaching and development of the sales staff.
• Holding the team accountable while reaching and exceeding sales goals.
• Create and implement strategic sales plans that successfully achieve business objectives.
• Develop an operating budget for the sales division that meets business goals.
• Analyze current sales strategy and suggest solutions for improvement.Identify process bottlenecks.
• Recruit, hire, and train new sales representatives.
• Stay current with the latest sales trends and best practices.

Supervisory Responsibilities

• Participating in talent recruitment and training new team members as needed.
• Ensuring departmental process documentation is updated and followed by all team members.
• Facilitating two-way feedback with team members.
• Prioritizing the team’s work to achieve its most important objectives.
• Creating goals for team members and holding them accountable.
• Identifying training and education opportunities for team members.
• Modeling the organization’s core values for the team and encouraging them to do the same.
• Encouraging, recognizing, correcting, and disciplining team members as needed.

Qualifications

• Minimum of a bachelor’s degree (Masters preferred) in a relevant field such as Marketing or Business Administration.
• 7 to 10 years of sales experience in an executive-level position such as Marketing Director, Sales Manager, or a similar role.
• Extensive leadership and managerial experience is necessary to be successful in this role.
• Ability to create and maintain positive relationships with current and prospective clients.
• A deep understanding of the market services and products.
• Excellent communication and presentation skills.
• Ability to analyze data to identify trends and problems.
• Sense of ownership and pride in your performance and its impact on the company's success.

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