Director of Sales, 70 Pine NYC

Overview

Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. We partner with owners of multifamily and boutique hospitality properties to deliver stylish, professionally managed accommodations to business and leisure travelers. We focus on automation, AI-driven pricing, and data-driven decision-making to optimize revenue and guest experiences. This role is based on-site at Mint House at 70 Pine by Kasa in New York City.

The Role

Kasa offers flexible accommodations for guests in dozens of markets nationwide. The Director of Sales will report to the Director, Sales at Kasa and lead the Market Sales Manager, in a highly collaborative, performance-driven environment. This leader will architect, adapt, and optimize the end-to-end sales motion for a boutique hotel context, with a special focus on creative process design, high-impact partnerships, and profitable growth across segments.

This role is centered on Mint House at 70 Pine by Kasa as the core property, with direct accountability for shaping its commercial strategy and voice in the New York City market. Beyond 70 Pine, the Director of Sales will influence how Kasa uses technology, data, and distribution to become the premier group and corporate stay option for clients across the portfolio.

Responsibilities include owning the sales strategy and execution plan for Mint House at 70 Pine by Kasa in a defined area, targeting all market segments including leisure travel, corporate preferred, Business Transient (BT), groups, and SMERF. You will set clear goals, build scalable playbooks, and enable the team through coaching, systems thinking, and experimentation. You will help position our boutique product as a distinctive, trusted choice for corporate and group travelers.

If you are energized by building and evolving sales engines, leading teams, and shaping market perception for an innovative hospitality brand, this is the role for you.

Given Experience and Attributes

Required Attributes

• Metrics-Minded: Translates portfolio-level revenue targets into segment, channel, and territory plans; establishes weekly operating rhythms and dashboards to exceed goals
• Revenue Driver: Identifies and unlocks new revenue streams through creative packaging, partnerships, and account strategies; balances mix to optimize ADR, occupancy, and contribution margin
• Process Architect: Designs and iterates sales processes tailored to a boutique hotel environment—from prospecting to contracting—leveraging enablement, automations, and tight handoffs with Revenue Management and Operations
• Change Leader: Thrives in ambiguity, tests hypotheses quickly, and scales what works; brings the team along with clear narratives, feedback loops, and continuous improvement mindsets
• Team Builder: Has direct influence over team composition, headcount planning, role design, and hiring; develops sellers and leaders through coaching, feedback, and clear success profiles
• Deal Strategist: Coaches the team on complex, multi-stakeholder negotiations; sets guardrails, pricing strategies, and approval frameworks that accelerate close while protecting profitability
• Relationship-Centric: Cultivates executive-level relationships with corporate travel managers, TMCs, event planners, relocation firms, and local partners; champions a trust-first, consultative approach
• Operator's Eye for Detail: Insists on accuracy in pipeline, forecasting, and contracts; ensures compliance, documentation, and SOPs are crisp and repeatable
• Culture Cultivator: Builds a high-performing, inclusive team; models accountability, curiosity, and hospitality; recognizes wins and develops future leaders

Experience

• Proven track record leading hotel or hospitality sales teams to exceed targets across corporate, BT, group, and SMERF segments
• Deep experience building and managing pipelines in CRM with disciplined forecasting and stage definitions
• Strong understanding of hotel distribution, pricing levers, and revenue management fundamentals; comfortable partnering daily with Revenue team to shape demand and mix
• Working knowledge of hotel reservation systems and sales tech stack; able to evaluate tools and implement process improvements that scale across properties
• Market builder who identifies emerging demand drivers and local partnerships in NYC; able to extend learnings to other markets
• Demonstrated ability to craft playbooks, onboard and coach sellers, and raise the bar on activity, quality, and win rates
• Skilled at leading rate negotiations and corporate agreements end to end, including RFPs, MSA terms, and performance reviews

Plus if…

• You have experience operating in a tech-enabled, high-growth startup environment

In one year, you will succeed at Kasa by having:

• Built and executed a segmented go-to-market plan for Mint House at 70 Pine by Kasa that achieves or exceeds revenue targets across room bookings, group sales, corporate contracts, BT, and SMERF
• Established a scalable sales operating system—territories, KPIs, review cadences, and enablement—that improves productivity and forecast accuracy; directly shaped team composition and role clarity
• Forged marquee corporate and group partnerships and created playbooks that yield repeatable, profitable business; positioned Kasa's tech and product as the premier solution for group and corporate stays
• Partnered with the United Artists Theatre in the building to design creative meeting and event experiences that feel magical and brand-forward, expanding non-guestroom revenue and market differentiation
• Elevated Mint House at 70 Pine by Kasa's voice and presence in the community through strategic partnerships, local activations, and competitive positioning that grows share and loyalty

Benefits

• Kasa Travel Credit: We love to travel! Kasa employees get an allowance of free stays with us in any of our locations, plus a discount on any night for friends and family.
• Generous Stock Option Plan : Equity-focused compensation to reward ownership and growth
• Flexible PTO : Full-time exempt employees can take time off as needed, ensuring it is not disruptive
• Cell phone reimbursement: Partial reimbursement of monthly cell phone bill
• 401(k) Plan: 100% match of the first 1% of deferred salary
• The Pay: Starting base pay range for this role is $95k to $125k, with potential eligible equity, bonus, perks, benefits, and Kasa Travel Credits
• Health Coverage: Comprehensive health insurance options, including fertility coverage
• Other Perks: Wi-Fi stipend, home office stipend, and more

Who We Are

Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. We provide stylish, professionally managed accommodations and leverage a hospitality operating system to improve profitability. Our guests enjoy seamless check-ins and caring service, with on-site and remote guest experience teams available during stays. We are an Equal Opportunity Employer and do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by law. Employment decisions are based on qualifications, merit, and business need.

Kasa is an E-Verify participant. We verify the identity and employment eligibility of all persons hired to work in the United States. We do not accept unsolicited resumes from recruiters or third-party agencies. We will only communicate from email addresses that use kasa.com and us.greenhouse-mail.io. We will never ask you to pay money to apply. This posting is not a solicitation to hire or be hired by you.

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