Sales Director, Alternative Channels

What We’re Looking For

We’re looking for a boba lover with the creativity to get our RTD ready‑to‑drink boba beverages into non‑retail and even unconventional places for fellow boba lovers to discover and enjoy.

We have a team already working on traditional and conventional retail channels like supermarkets, convenience stores, warehouse clubs, or food service channels like restaurants and cafés. We’re now recruiting for someone who is clever about what we consider “alternative” channels, such as corporate pantries, colleges/universities, concessions at amusement parks/events, or military.

In other words, where can consumers discover new beverage brands and products outside of their grocery shopping and restaurant dining? That they’ll then recognize and purchase when they are grocery shopping or restaurant dining?

If you have ideas and the will to pitch our FS Fresh+Simple RTD boba beverages to such organizations, departments, or programs, we’d like you to be our evangelist and a crusader. That said, we do want to emphasize that if you don’t love boba, we advise you to not apply, as a genuine and authentic love for boba and our products is absolutely necessary for you to succeed and thrive in this mission.

What Are Our Expectations?

We expect you to proactively identify businesses and organizations with employees and stakeholders that would enjoy having our products available on premise, connect with the relevant decision‑makers, and negotiate vendor or distribution agreements for us to supply them with our product.

You’ll establish and manage the customer‑vendor relationship with them, as a trusted business partner if not their best friend forever. You’ll regularly check in to see how our product is received and performing in their environment with their audiences to foster discovery, trial, consumption, and satisfaction.

You’ll work closely with the rest of us as a tight‑knit team, discussing overall business issues and decisions, advocating and supporting each other towards our shared vision of our company and brand’s future. We expect you to have an owner’s mentality and spirit.

Prior experience and accomplishments in the CPG consumer packaged goods industry, in a sales or business development role, will help you help us… which—if you think about it—ultimately helps you again.

You should be fluent in work productivity software like Google Workspace and communication tools like Slack.

You should be diligent in documenting, tracking, and reporting your outreach, prospecting, meetings, and negotiation results.

You should be comfortable with business travel and working in the field, as much of your role is face‑to‑face interaction with your sales prospects and account partners.

We prefer that you are based in California, but are open to candidates from other parts of the country.

What Are We Offering?

We’re offering an above‑average commission rate on all sales from accounts you bring in and service, which you can apply towards building a sizable equity stake in the company that makes you a true co‑owner and partner with the rest of us, or take as cash commissions each month.

This is not a fit for everyone, or even most people. Please carefully evaluate your personal financial needs against your ambitions before applying. All existing partners have committed to not drawing a base salary until our company has reached a target revenue benchmark with your contribution and leadership.

Who Are We?

FS Drinks ( is a young bottled beverages brand, looking to bring the best of RTD boba to consumers, and over time, a broad array of new style beverages! We market our products under the brand FS Fresh+Simple.

We are backed by TZG Partners, a trans‑Pacific investment firm founded by Stanford University alumni with 23 years of successful new business ventures currently growing 9 portfolio companies.

We are also an independent offshoot of 斐素 FSTea, the leading chilled milk tea brand sold in over 11,000 outlets in China, including all the major online e‑commerce platforms and traditional brick‑and‑mortar retailers.

We are immensely proud of our products, being the first brand in the category to bring genuinely happy, bouncy, chewy crystal boba—made from the konjac plant, a prebiotic healthy superfood from East and Southeast Asia—with ready‑to‑drink convenience, featuring premium natural ingredients with no artificial ingredients or preservatives for modern dietary sensibilities. Our philosophy revolves around great tasting beverages made with simple, natural ingredients ordinary consumers recognize, can pronounce, and don’t need to Google.

Our team is multicultural, with diverse educational and professional accomplishments, thoughtful, hard‑working, prone to having a good laugh, and indulging in a bit of silliness.

How to Apply

Please email a resume and cover letter introducing your fit and aspirations to We apologize in advance if we cannot respond to every applicant. Those under consideration will be contacted to schedule an interview with our team. Our interview will revolve around your ideas for where our product can appear and why you’re equipped or positioned to get our products there.

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