Sales Director

Swan Hellenic is looking for a commercially driven, strategically minded professional to lead trade sales growth across Germany, Switzerland & Austria.

This is a high-impact role with full responsibility for developing distribution, managing key accounts, driving revenue performance and implementing an integrated sales & trade marketing strategy across the DACH region.

KEY ROLES & RESPONSIBILITIES

Strategic Sales & Distribution Growth

• Deliver and implement the annual sales & trade marketing plan
• Expand distribution through structured acquisition of new B2B partners
• Develop robust account plans for long-term profitable growth
• Negotiate commercial agreements that create sustainable value

Key Account Management & Commercial Performance

• Own forecasting accuracy and budget allocation
• Ensure marketing investments deliver measurable ROI across trade partners
• Monitor performance metrics and proactively adjust strategy
• Identify and develop charter, group & MICE opportunities

Trade Activation & Brand Positioning

• Represent Swan Hellenic as brand ambassador in the region
• Deliver product trainings, webinars & workshops
• Empower partners with the right sales tools and product knowledge
• Increase expedition cruise awareness within the luxury DACH market

Cross-Functional Collaboration

• Work closely with Marketing, Commercial Planning & Operations
• Provide market intelligence and strategic insights
• Share best practices across Europe

QUALIFICATIONS:

• Proven success in the development of key account management and distribution growth.
• Minimum of 2+ years’ experience at Senior level within the cruise industry or luxury travel.
• Experience of working in a matrix organisation is preferable.
• Fluent in German & English. Additional European language skills would be advantageous

PERSONAL ATTITUDE AND SKILLS:

• Able to adapt to and work with change, in a fast-paced relatively new business with a ‘can do’ attitude.
• Proactive, enthusiastic and a team player.
• Ability to proactively collaborate and leverage international efforts.
• Good organisational and project management skills.
• Flexible working hours and ability travel from time to time.
• Innovative and creative thinker.

Please note these roles and responsibilities are an indication of what’s involved in this role and you may be required to take on additional responsibilities.

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