
Senior Living Sales Director
Merrill Gardens, Port Charlotte, FL, United States
Overview
Senior Living Sales Director (Community Relations Director) – Truewood by Merrill, Charlotte Center is accepting applications for a Sales Director (Community Relations Director) to help support residents within our community. If you are a compassionate, caring, responsible, and honest individual who genuinely loves working with the senior population, we would love the opportunity to speak with you. Family means everything to us; we are rooted in our history as a fifth-generation family business. We build on that family with the people we hire and the teams they form.
We offer our full-time and part-time employees a range of benefits and opportunities for growth within a stable, growing company.
Responsibilities
- Achieves and maintains a high occupancy percentage.
- Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends.
- Works closely with the GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).
- Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins.
- Assists in transitioning the move-in process to the GM, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date.
- Develops and implements innovative sales/marketing plans.
- Develops community outreach plans, including relationship development with professional referral sources, to generate viable leads and enhance the community’s reputation.
- Works with the Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.
- Coordinates with the Activities Director and Executive Chef to plan special events that benefit residents and attract potential residents.
- Conducts competitive shops regularly (minimum of 2 written reports submitted to Seattle office per year).
- Remains aware of direct competitors, occupancy status, selling incentives, and changes in offerings or management; communicates this information to the GM, VP of Operations, Director of Sales, Director of Marketing, and other partners.
- Makes promotional recommendations for the community based on competitive shops.
- Positions Merrill Gardens in accordance with corporate vision and mission.
- Tracks and maintains the marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes).
- Acting General Manager if assigned.
Qualifications
- Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.
- Three-plus years of sales and marketing experience, preferably in a related field.
Physical Requirements
This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits
Full-time employees:
- Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance).
- Company-paid Employee Assistance Program (EAP).
- Paid time off - 7 holidays, and 11 vacation days.
- Free daily meal every shift.
- 401(k) with company match and immediate vesting.
- Tuition reimbursement for career growth.
- Company-paid short & long-term disability insurance.
- Pet insurance and team member discounts.
- Advance Pay benefit - access wages before payday.
- A stable, growing company with opportunities for advancement.
Part-time employees:
- Free daily meal every shift.
- 401(k) with company match and immediate vesting.
- Company-paid Employee Assistance Program (EAP).
- Tuition reimbursement for career growth.
- Pet insurance and team member discounts.
- Advance Pay benefit - access wages before payday.
- A stable, growing company with opportunities for advancement.
Additional information
Our mission is to provide an inspiring environment for our residents, families, and team members where every life is defined by the possibilities.
Merrill Gardens is an Equal Opportunity Employer.
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