Director of Sales

Location: Bentonville, AR preferred. Candidates currently based in Bentonville or willing to relocate are strongly encouraged to apply.

Type: Contract-to-hire

The Woobles is a fun, quirky brand with a lean team. We’re looking for a Director of Sales with proven sales skills across a diverse portfolio of mass retail customers and who thrives in a fast-paced environment. This role will focus primarily on growing The Woobles within major mass retailers, including accounts like Walmart and Target. You’ll lead the strategy, relationships, and revenue planning for these partnerships while working closely with our product and operations teams to ensure we deliver a great retail experience from pitch to shelf.

About The Woobles:

The Woobles exists to show people it\'s never too late to learn a new skill. We teach complete beginners how to crochet by combining a physical kit with emerging ed-tech tools.

Our work is meaningful. Many of our customers turn to The Woobles to spark joy in their and their loved ones’ lives. Since 2020, we’ve successfully helped over 1 million people experience fiero - the feeling you get when you accomplish something you once thought was impossible.

We’re a healthy business. We have no investors and with that, comes freedom. Freedom to make choices that are best for our customers, employees, and business.

We’re an unusually small team for our revenue, and we plan on keeping it that way. We\'re all about getting the job done with as little busy-work and meetings as possible. Our team is fully remote, spanning Wisconsin to China. So while we do a lot of our work asynchronously, we also know how to have a good time virtually anywhere ;)

We’re on a rocket ship. We’ve seen unbelievable growth in our 5 years in business. Every day is a busy day, and the fast pace excites us. We’ve got ambitious goals to 1) make better products that make a significant impact on how millions of people see themselves, and 2) build a lasting brand that people more than love – that they obsess over.

About you:

You’re an all-around good human being. Life is short, and you want to be around people you like. You’re kind, honest, and trustworthy. You want to work every day with positive, direct people who make you and your day better. No big egos allowed.

You value autonomy. You do your best when you’re given lots of responsibility and independence. You thrive in ambiguity and enjoy making decisions. Lots of them. When you run into problems, you have the resourcefulness to solve it on your own, and the self-awareness to know when you need help. You’re comfortable working remotely.

You care deeply about doing great work. You’ll do whatever it takes to get things done. But you don’t just settle at that. You’re always looking for ways to break your own records the next time around. Your teammates know they can always count on you, just like you can count on them.

You eat feedback for breakfast. You’re always looking for ways to improve (yourself, the process, the product, you name it), so you give and take feedback with equal grace.

You’ve got a sense of humor. Because have you seen what we make? You’re an emoji connoisseur and appreciate the art of well-timed GIFs. You want to work somewhere where a sentence like this is 100% relevant: “There’s 3 dinos on this one but I think it’s OK because one is riding a turtle.”

The role:

You’ve built and managed mass retail partnerships before. You understand how big retailers work, how buyers think, and what it takes to grow a brand the right way inside those environments.

You know that success in mass retail isn’t just about selling units. It’s about building a category story, managing margins thoughtfully, and making sure the product actually performs once it hits the shelf.

You’ve personally owned relationships with major retailers like Walmart, Target, or similar large accounts. You know how to prepare for line reviews, build compelling assortment proposals, and work through the realities of retail planning cycles.

You also know that great retail partnerships require great execution. Forecasting, inventory planning, and cross-functional coordination with operations, supply chain, and product teams are all part of the job. You’re comfortable working closely with those teams to ensure the retail side of the business runs smoothly.

You think strategically about assortment and channel expansion. You know when to push for growth and when to protect the brand. You’re thoughtful about which retailers make sense for The Woobles and how to build those partnerships in a way that sets everyone up for long-term success.

You operate like an owner. You treat your accounts like a business inside the business. You plan for the year, track performance closely, and adjust quickly when things change.

What success looks like in the first year

• Expand The Woobles’ presence within existing mass retail accounts & onboard the right new opportunities within the channel
• Launch new product assortments that perform strongly at shelf
• Create a brand story on shelf - you won’t just be filling pegs
• Build strong retailer partnerships that balance growth with brand integrity
• Establish and execute a clear revenue and profitability plan for the mass channel
• Execute forecasts with high accuracy - OTIF should be near perfect
• Maintain and grow ASPs across all mass accounts
• Keep inventory levels healthy across all accounts
• Expand omni channel planning - grow in store and online
• Revolutionize the JBP process - make The Woobles stand out from the rest
• Position The Woobles to be a best in class partner across every step of the sell in to sell through process.

Interested?

Submit your resume and Loom video (see details below) to with the subject line: “APPLICATION: Director of Sales”.

In a Loom video, tell us about 1. Specific retailers you’ve personally managed. 2. A difficult situation with a retailer you’ve successfully navigated. 3. Your approach to account management and revenue planning. 4. Anything else you’d like us to know about you.

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