Director of Sales

Director Of Sales Job Description

Position Purpose: Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also responsible for establishing sales territories and goals; determining the product line; managing pricing; managing sales; managing promotions; managing staff development; managing training; and conducting market research. Effectively manage assigned personnel. Functions as a team member within the department and cross‑functions, as required, and perform any duty assigned to best serve the company.

Primary Responsibilities

• Develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities, including print, online, electronic media, and direct mail.
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long‑term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides the preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents the company at trade association meetings to promote products.
• Meets with key clients, assisting the sales representative with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between the sales department and other sales‑related units.
• Analyzes and controls expenditures of the division to conform to budgetary requirements.
• Assist other departments within the organization to prepare manuals and technical publications.
• Prepare a periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.
• Directs product research and development.

Required Qualifications

• High School Diploma or Equivalent
• 4-6 years of foodservice industry sales or related experience with supervisory experience.

Preferred Qualifications

• Bachelor's Degree
• 6-10 years of foodservice industry sales with supervisory/management experience.

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