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Sales Director, Wildfire Detection Products

Lindsey Systems, Azusa, CA, United States


Lindsey produces the FIREBird system combining an advanced sensor and cloud-based software which quickly detects and reports on nearby wildfires when they are small. FIREBird is the first system designed to be deployed along high-ignition risk rights-of-way or along high-risk property borders. The system is intended to complement large area, watch-from-a-distance wildfire detection methods.

As Sales Director you will decide how best to grow sales, including determining which markets to pursue including government, community, utility, industrial, and residential/estate. You will develop sales strategies and programs, develop external sales channels as required, and work with the internal product team to develop strategies, sales plans, and promotions that you feel will achieve the best results.

Your technical background will be invaluable to understand, apply and promote our solution. Your communication and commercial skills will be vital during proposal / grant preparation, education efforts, contract negotiations and determining pricing strategies.

What you will do

  • Analyze various market segments and determine those best to focus upon.
  • Develop and lead the sales strategy for each identified market.
  • Develop external sales channels as appropriate for the identified markets.
  • Depending on the market, develop proposals, grant applications, and negotiate and close deals with strategic customers.
  • Evaluate Wildfire Mitigation Plans and identify where the product can reduce ignition risk, improve detection time, and strengthen overall resilience strategies.
  • Use basic GIS or map-based tools to review fire history, fuels data, and risk layers to help identify priority deployment areas and critical infrastructure.
  • Help manage strategic contracts during the order execution phase.
  • Develop and execute plans on promotional efforts such as trade shows, conferences, and webinars.
  • Develop sales forecasts and keep track of all the related financial data.
  • Be part of the daily conversations with company management to talk about the industry and its issues.
  • Stay up-to-date with industry developments, competitor activities, and legislative and regulatory actions that may impact the industry.

What you should bring to Lindsey

  • Direct experience working in the wildland firefighting space, including wildfire suppression, response operations, or utility wildfire mitigation programs.
  • Leadership experience in wildland fire operations, emergency response, or related public safety roles is highly desired.
  • Strong communication skills with the ability to engage fire agencies, utilities, community leaders, and executive stakeholders.
  • Working knowledge of federal, state, and local grant processes and the ability to support or lead grant-based proposals.
  • Ability to interpret wildfire risk, fuels, and operational data to help customers understand where technology can have the greatest impact.
  • Experience with software sales and implementation is a plus.
  • Some sales or sales management background.
  • Excellent presentation skills, very good interpersonal skills, and very good technical writing skills. Communication about technical products requires good technical communication skills.
  • Humility.
  • Geniality, not divisiveness.

If this sounds interesting to you, please forward your resume highlighting what you can bring to Lindsey.

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