Director Of Sales Development
Jane Iredale (Iredale Cosmetics), Great Barrington, MA, United States
Director of Sales Development
Iredale Cosmetics is a skincare and mineral makeup company that embraces the holistic approach to beauty developed by our founder, Jane Iredale. The innovative, cutting‑edge mineral powder foundation that launched her eponymous cosmetics line, jane iredale, more than 25 years ago was the first to offer healthy skincare benefits in addition to beautiful coverage. jane iredale makeup and skincare is offered through medical offices, fine spas and salons, destination resorts, and professionals in more than 50 countries globally. This position will report to the Chief Sales Officer.
Purpose/Summary Statement
The Director of Sales Development plays a critical role in shaping the efficiency and effectiveness of the sales function, empowering our sales team with the tools, processes, and strategies they need to excel. This role combines strategic oversight of sales operations with hands‑on enablement initiatives that support our field team. The Director will be responsible for developing and executing comprehensive sales strategies that align with company goals, managing training and sales team development, and strengthening our position in the U.S. market.
Key Responsibilities
- Lead the strategy, design, and implementation of field sales operations processes, systems, and tools to optimize the sales cycle and enhance overall productivity.
- Develop and manage key sales performance metrics, dashboards, and reporting to provide actionable insights to senior leadership and regional sales teams.
- Collaborate with finance, marketing, and supply chain teams to ensure alignment and smooth execution of sales strategies and initiatives.
- Oversee territory and account management strategies, ensuring optimal coverage and efficient resource allocation.
- Drive the sales forecasting process, ensuring accuracy and alignment with business goals and market conditions.
- Manage CRM systems (e.g., Salesforce) and ensure seamless integration of data flows to provide the sales teams with the insights they need to drive performance.
- Own process and implementation of territory changes in collaboration with the Chief Sales Officer.
- Represent the Pro team in demand planning meetings.
Sales Enablement Strategy
- Design and execute a comprehensive sales enablement strategy to provide the sales team with resources, content, training, and support to close deals and grow revenue.
- Develop and implement onboarding programs, continuous training, and certification processes to ensure sales teams are well‑versed in product knowledge and effective selling techniques.
- Create and manage sales playbooks, competitive intelligence, and selling tools that empower the team to engage effectively with customers and prospects.
- Partner with marketing to align messaging, campaigns, and promotional efforts, ensuring consistency in communication and brand positioning.
- Analyze sales performance data to inform enablement strategies.
- Provide 1:1 support/training for team members on processes or system usage.
- Utilize mapping software to effectively assign accounts to the appropriate sales team.
- Lead, mentor, and develop the Business Services Team, fostering a culture of continuous improvement and collaboration.
- Act as a trusted advisor to sales leadership, offering strategic insights and recommendations to drive revenue growth and streamline operations.
- Collaborate with key internal stakeholders, including marketing, finance, product development, and operations teams, to ensure successful execution of sales initiatives.
- Support sales leadership in aligning regional strategies with corporate goals for consistent execution across markets.
- Formulate monthly sales targets based on comprehensive sales history and professional channel goals.
- Provide accurate sales forecasting and performance analysis to leadership, including monthly, quarterly, and annual sales targets.
- Use data‑driven insights and analytics to track performance, adjust strategies, and drive results.
- Own creation of new reports in Sisense and provide ad hoc reporting for leadership and the professional sales channel as needed.
Requirements and Qualifications
- Bachelor’s degree in Business, Marketing, or related field (Master’s degree preferred).
- 5+ years of experience in sales operations, sales enablement, or related roles.
- Proven track record of developing and executing sales strategies that drive measurable revenue growth.
- Proficiency in CRM platforms (e.g., Salesforce) and sales analytics tools (e.g., Sisense, Tableau).
- Strong understanding of sales forecasting, territory management, and pipeline optimization.
- Exceptional leadership skills with experience collaborating with cross‑functional teams.
- Excellent communication and presentation skills for engaging with senior leadership and field teams.
- Ability to analyze complex data sets and translate insights into actionable strategies.
- Highly organized with strong project management skills.
- Ability to thrive in a fast‑paced, dynamic environment and adapt to changing priorities.
Preferred Qualifications
- Master’s degree in Business Administration (MBA) or related field.
- Professional certifications such as Certified Sales Leadership Professional (CSLP), Salesforce Administrator, or similar.
- Experience in the professional sales channel or B2B sales within the U.S. market.
- Background in industries with complex sales cycles and multi‑tier distribution models.
- Advanced proficiency in CRM customization and integration (Salesforce preferred).
- Familiarity with business intelligence tools and advanced analytics platforms (e.g., Sisense, Tableau, Power BI).
- Demonstrated success in leading large‑scale sales enablement initiatives.
- Experience managing geographically dispersed teams and implementing territory optimization strategies.
- Strong change management capabilities for driving adoption of new processes and tools.
Salary and Benefits
Iredale Cosmetics offers excellent benefits including medical, dental, vision, disability and 401(k).
The salary range for this position is $100,000 per year . Actual compensation will be determined based on relevant experience, and qualifications.
Seniority level
- Director
Employment type
- Full‑time
Job function
- Strategy/Planning, Sales, and Marketing
Industry
- Personal Care Product Manufacturing