U.S. Sales Manager (Head of U.S. Sales)

BISCO, Inc. is a privately owned manufacturer of high-performance dental restorative materials used by dental professionals worldwide. Since 1981, we have focused on adhesive and composite technology, developing clinically driven products supported by in-house research, manufacturing, and quality systems at our ISO 13485‑certified facility in Schaumburg, Illinois. For more about us, please visit our website at

The Opportunity

We are hiring a U.S. Sales Manager to lead our U.S. sales organization. This is the senior leadership role responsible for the U.S. sales strategy, team performance, and revenue and profit growth in BISCO’s direct-to-customer sales model. This role emphasizes coaching, accountability, and disciplined execution of the sales process. This position reports to the Vice President of Sales & Marketing.

What Makes This Role Unique

• Direct sales model. BISCO sells direct from our Schaumburg headquarters rather than through traditional dental distributors.
• Transformation in progress. We have a motivated team with strong product knowledge. We are building a stronger sales infrastructure, including a defined sales process, coaching rhythms, and accountability systems. You will champion the sales process (pipeline discipline, coaching cadences, and management fundamentals) that turns a capable team into a consistently high-performing organization.
• Customer-focused selling philosophy. Our sales culture is grounded in the principles of Endless Customers, focused on understanding customer challenges and building long‑term relationships.

Key Responsibilities

Team Leadership and Accountability

• Direct two Regional Sales Managers, Special Markets Manager, Sales Operations Manager, and their teams
• Run weekly L10 meetings, individual accountability sessions, and structured coaching rhythms
• Build a coaching culture rooted in pre‑call planning, post‑call debriefing, and role‑playing
• Manage leading indicators and daily/weekly behaviors, not just quarterly results
• Conduct quarterly conversations and annual evaluations, including right‑person/right‑seat assessments
• Identify sales training needs and implement programs to support team growth and development

Sales Strategy and Operations

• Develop and execute U.S. sales strategy, annual plans, and goals
• Oversee all U.S. sales activities
• Own and continuously improve BISCO’s U.S. Sales Process, including customer‑centric selling practices
• Monitor U.S. sales metrics daily and weekly; identify and resolve issues proactively
• Oversee sales forecasting and CRM utilization (HubSpot) for consistent pipeline management
• Investigate and implement new sales channels, social selling, and digital outreach
• Analyze and recommend promotions and discounts based on effectiveness

Customer, Market, and Company Leadership

• Monitor industry trends and competitive landscape
• Represent BISCO at key industry events
• Lead annual budgeting and resource planning
• Oversee sales operations, including customer service, trade shows, complaints, and returns
• Participate in cross‑functional company initiatives

Qualifications

• Bachelor's degree (MBA or equivalent experience preferred)
• 10+ years of progressive experience in sales and sales leadership, including at least 5 years of experience managing sales professionals and managers
• Proven track record building sales infrastructure (processes, accountability systems, coaching frameworks)
• Experience with consultative selling methodologies (Sandler experience a strong plus)
• Dental industry experience preferred

Leadership Profile

• Embodies Respectful, Positive, and Team Player in everything they do
• Inspires and motivates sales teams
• Finds satisfaction in building a strong sales organization rather than being the hero
• Leads through accountability, not just encouragement
• Creates an environment of trust, where mistakes drive learning
• Believes in and can coach to a defined sales process
• Manages behaviors and activities, not just end‑of‑quarter numbers
• Develops self‑sufficient sellers by coaching, not rescuing

Additional Details

• Location: Schaumburg, IL (Hybrid: 1-2 days per week optional work‑from‑home)
• Travel: Approximately 4 to 6 domestic trips per year (3 to 5 days each)
• Supervises: 4 managers; 15 to 20 sales staff indirectly
• FLSA Status: Exempt
• Salary Range: $150‑175K base salary, commensurate with experience, plus year‑end bonus based on sales and profit growth
• Benefits: Medical, dental, and vision insurance, HRA and FSA, short and long‑term disability, life insurance, pet insurance, generous PTO, 401(k) profit‑sharing with match, potential year‑end bonuses.
• Note: After submitting an application, candidates will be asked to complete a sales leadership assessment as part of the hiring process.

EOE

No agencies please

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