Digital Marketing & CRM Specialist
Elkay, Milwaukee, WI, United States
Digital Marketing & CRM Specialist
The Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
If you are a current employee, please navigate
* here (http://www.myworkday.com/elkay/d/inst/13102!CK5mGhIKBggDEMenAhIICgYI1A0Q2AI~ nsH-3y_ndUM~/cacheable-task/2998$46522.htmld)
to apply internally.
Reporting to the Marketing Manager - Media and Demand Generation, the Specialist - Digital Marketing and CRM supports the execution of Zurn Elkay’s email marketing, virtual event, association, and trade advertising programs, as well as the maintenance of customer and account records within HubSpot. This role collaborates with subject matter experts across the organization to plan and execute cross-channel programs that generate demand and engage customers throughout the buyer journey.
Essential Job Functions
Execute email marketing programs through HubSpot, leveraging customer databases and automation workflows to drive engagement among target personas.
Support marketing campaign implementation, including landing pages, blogs, emails, advertising, marketing content and events, and analyzing subsequent performance data to continuously improve activities.
Serve as the day-to-day coordinator for trade publications and associations, identifying advertising opportunities that build brand affinity among readership and members.
Maintain customer and account records in HubSpot for use across Marketing and Sales.
Plan and host virtual webinar events that drive demand in the market.
Manage the lead capture tool for trade shows and other relevant events; work cross-functionally to deliver leads to appropriate teams and generate post-show reporting.
Qualifications
3+ years of marketing experience in a corporate or agency environment
Extremely collaborative and adept at working cross-functionally, particularly with sales teams and product managers
Experience with a CRM system, HubSpot preferred
Basic analytics, Google Analytics or similar
Experience with webinar platforms, on24, Cvent or similar
Entrepreneurial and displays initiative
Strong problem-solving skills
Ability to drive and consistently meet deadlines is a must
Able to work successfully with a diverse group of people and be a team player
Continuous improvement and results-oriented
Must be able to travel up to 10-15% of the time
Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.
Equal Opportunity Employer – Minority/Female/Disability/Veteran
Zurn Elkay Water Solutions Corporation
What happens when two remarkable sustainability leaders come together as one?
A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time.
In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse.
Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe. Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water – the essence of life itself.
What makes Zurn Elkay Water Solutions Corporation special is our people and our culture.
While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkay’s story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most.
Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play. Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkay’s values.
We are looking for innovative, energetic people who want to help solve tomorrow’s challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive. From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow.
The Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
If you are a current employee, please navigate
* here (http://www.myworkday.com/elkay/d/inst/13102!CK5mGhIKBggDEMenAhIICgYI1A0Q2AI~ nsH-3y_ndUM~/cacheable-task/2998$46522.htmld)
to apply internally.
Reporting to the Marketing Manager - Media and Demand Generation, the Specialist - Digital Marketing and CRM supports the execution of Zurn Elkay’s email marketing, virtual event, association, and trade advertising programs, as well as the maintenance of customer and account records within HubSpot. This role collaborates with subject matter experts across the organization to plan and execute cross-channel programs that generate demand and engage customers throughout the buyer journey.
Essential Job Functions
Execute email marketing programs through HubSpot, leveraging customer databases and automation workflows to drive engagement among target personas.
Support marketing campaign implementation, including landing pages, blogs, emails, advertising, marketing content and events, and analyzing subsequent performance data to continuously improve activities.
Serve as the day-to-day coordinator for trade publications and associations, identifying advertising opportunities that build brand affinity among readership and members.
Maintain customer and account records in HubSpot for use across Marketing and Sales.
Plan and host virtual webinar events that drive demand in the market.
Manage the lead capture tool for trade shows and other relevant events; work cross-functionally to deliver leads to appropriate teams and generate post-show reporting.
Qualifications
3+ years of marketing experience in a corporate or agency environment
Extremely collaborative and adept at working cross-functionally, particularly with sales teams and product managers
Experience with a CRM system, HubSpot preferred
Basic analytics, Google Analytics or similar
Experience with webinar platforms, on24, Cvent or similar
Entrepreneurial and displays initiative
Strong problem-solving skills
Ability to drive and consistently meet deadlines is a must
Able to work successfully with a diverse group of people and be a team player
Continuous improvement and results-oriented
Must be able to travel up to 10-15% of the time
Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.
Equal Opportunity Employer – Minority/Female/Disability/Veteran
Zurn Elkay Water Solutions Corporation
What happens when two remarkable sustainability leaders come together as one?
A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time.
In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse.
Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe. Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water – the essence of life itself.
What makes Zurn Elkay Water Solutions Corporation special is our people and our culture.
While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkay’s story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most.
Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play. Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkay’s values.
We are looking for innovative, energetic people who want to help solve tomorrow’s challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive. From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow.