Pence Media Group is hiring: PR + Video Storytelling Strategist in Carmel

Overview TITLE: PR + VIDEO STORYTELLING STRATEGIST LOCATION : Hybrid (Indianapolis/Carmel-based) PURPOSE : To lead strategic video storytelling and integrated public relations initiatives that elevate client visibility, strengthen brand reputation, and deliver measurable communications results for PMG and its clients. MANAGERS : CEO, VP of Operations, Director of Client Success, Director of Strategic Communications, Director of Public Relations SCOPE : Strategic PR Campaign Development + Execution, Video Strategy + Production, Media + Influencer Outreach, Brand Storytelling, Data + AI-Driven Insights, Cross-Functional Collaboration, Measurable Growth Outcomes for PMG Clients ACCOUNTABILITIES: PR Strategy Development, Video Content Strategy + Production, Campaign Oversight, Client Relationship Leadership, Data-Driven Optimization, Internal Brand Stewardship, Cross-Functional Team Collaboration KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Media Coverage + Engagement Metrics, Video Performance + Content Reach, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate ABOUT PENCE MEDIA GROUP Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2025, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025. PMG’s client roster includes start-ups, small to medium businesses and Fortune 500 companies POSITION OVERVIEW PMG is seeking a highly creative, strategic, and collaborative PR + Video Storytelling Strategist to join our growing team. This role owns the development, capture, editing, and distribution of strategic video storytelling, which serves as a central pillar of PMG’s modern public relations and brand visibility campaigns. The PR + Video Storytelling Strategist works closely with clients, PMG leadership, and creative partners to translate communications strategies into compelling visual narratives that resonate across digital, social, and earned media platforms. In addition to video production leadership, this role contributes to broader public relations initiatives including media pitching, story development, and strategic messaging. Video content produced in this role will often support earned media opportunities, executive storytelling, event coverage, and social media engagement. The ideal candidate brings a strong foundation in professional videography and video editing, paired with strategic communications instincts. Candidates with broadcast journalism, television production, or on-air media experience are especially encouraged to apply, as that background translates well to media training, executive messaging, and crisis communications support for PMG clients. This role is ideal for a strategic communicator who is equally comfortable behind a camera, in an editing suite, and presenting creative storytelling ideas to clients. The PR + Video Storytelling Strategist thrives in a fast-paced agency environment and brings a “Consider It Done” mindset to every project. QUALIFICATIONS Bachelor’s degree in communications, public relations, journalism, marketing, film, or related field 5–7+ years of experience in public relations, media production, content strategy, broadcast journalism, or related communications roles Professional experience with videography, video editing, and visual storytelling Strong understanding of earned media strategy and PR campaign development Proficiency with professional video production tools such as: Final Cut Pro Professional camera equipment, lighting, and audio capture Strong storytelling instincts across video, written, and digital formats Experience producing short-form video content optimized for social media platforms Ability to plan, shoot, and edit video independently or with creative partners Exceptional written and verbal communication skills Experience managing multiple clients, campaigns, and deliverables simultaneously Strong project management skills with attention to timelines, scope, and outcomes Familiarity with tools like Google Workspace, project management systems (e.g., Monday.com), and media databases (e.g., Muck Rack) AI tool integration and confidence leveraging AI for creative and operational efficiency Self-motivated, adaptable, and solutions-oriented Ability to travel to client sites, events, or media opportunities across Indiana as needed Background in broadcast journalism, television production, or on-air storytelling is strongly preferred but not required ROLES + RESPONSIBILITIES PR STRATEGY + STORYTELLING Develop and execute public relations strategies that align with client visibility, reputation, and audience engagement goals Identify and pitch compelling story angles to media outlets, influencers, and community partners Draft media materials including press releases, media advisories, talking points, and messaging frameworks Support earned media opportunities by capturing video content that enhances media storytelling Collaborate with PMG leadership to identify creative storytelling opportunities that amplify client impact Provide proactive strategic counsel on emerging PR, communications, and media trends Support executive media preparation and media training efforts, including message coaching and interview preparation when appropriate VIDEO STRATEGY + PRODUCTION Lead the strategy, capture, and production of video content that supports PR campaigns, brand storytelling, and media visibility Plan, shoot, and edit video content including: Client brand stories Event coverage Executive interviews Media-ready video assets Social-first content Short-form digital storytelling Translate client messaging and campaign goals into engaging visual narratives Ensure video content aligns with broader PR strategies and earned media outreach Manage video editing workflows including sound, graphics, captions, formatting, and platform optimization Produce content optimized for digital platforms including LinkedIn, Instagram, YouTube, TikTok, and media websites Maintain PMG’s quality standards for visual storytelling and brand consistency Collaborate with designers, strategists, and digital teams to integrate video into integrated campaigns CLIENT ENGAGEMENT + ACCOUNT LEADERSHIP Serve as a strategic advisor and creative partner for assigned client accounts Present video storytelling concepts, campaign ideas, and PR strategies directly to clients Anticipate client needs and proactively recommend creative communications opportunities Participate in virtual and in-person meetings with executive presence and strategic insight Support event coverage, media opportunities, and on-site storytelling initiatives Collaborate with PMG’s leadership and vertical directors to ensure alignment with client goals TOOLS + PLATFORMS Proficiency with communications and production tools including: Professional video capture equipment and audio systems Media monitoring and PR databases (Cision, Muck Rack) Google Workspace Project management tools such as Monday.com Experience optimizing video for platforms such as Instagram, LinkedIn, YouTube, TikTok, and digital media outlets Familiarity with AI-powered tools such as ChatGPT, Descript, Runway, or similar technologies for content ideation, transcription, editing, and workflow efficiency PROFESSIONAL DEVELOPMENT Stay ahead of emerging trends in video storytelling, digital media, public relations strategy, and AI-assisted content production Continuously explore new formats, platforms, and technologies that elevate client storytelling and media engagement WHAT WE OFFER At PMG, we don’t just offer jobs: we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person Here’s what full-time team members can expect: Industry-leading Base Salary aligned with role, experience, and performance Performance utilization pay-outs based on client impact, billable hours, and contributions Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break) Flex Days to support community involvement, remote work, or mental reset Monthly Cell Phone + Gas/Commute Stipend Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis, and autonomy to manage your work/life blend Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate Employee philanthropy program HOW TO APPLY Serious applicants should apply on LinkedIN AND send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration: #J-18808-Ljbffr