Global Business Strategy and Development Lead, Twitch Brand Partnership Studio (

Global Business Strategy & Development Lead, Twitch Brand Partnership Studio

Job ID: | Amazon Advertising LLC

As the Global Business Strategy & Development Lead for the Twitch Brand Partnership Studio (BPS), you will drive the long‑term business potential of the studio through strategic planning, modeling, and analysis across innovative initiatives, internal and external studio partnerships, and revenue operations. This is a critical new role that serves as the business backbone for BPS’ vision, building foundational business strategies across the studio’s content, creator, and technology to drive Amazon and Twitch’s impact in the creator sector.

Key Responsibilities

• Scoping of new revenue opportunities and business plans across content, technology, and creators for BPS and BPS in collaboration with other Amazon/Twitch teams
• Lead on external/3P studio partnerships (content partners, IP rights, tech partners): intake/outreach, developing initial proposals, negotiations, implementation plans
• Industry research and feedback loops, procuring client business trends/analysis, to inform studio positioning and customer strategies
• Represent BPS in strategic business discussions and workstreams, detailing business requirements for the studio within Amazon/Twitch
• Strategic planning: content and tech revenue modeling, budget and investment recommendations, multi‑year business outlooks and evaluation

A day in the life: This role owns the delivery of the day‑to‑day studio business narratives and plans, liaising on reporting with Finance, Ad Sales, and GTM; is a key stakeholder in cross‑functional senior leadership discussions and workstreams, advising on where the studio should prioritize resourcing and investment including AI initiatives; and structures creative monetization opportunities to maximize revenue and innovation. The right candidate will demonstrate a deep understanding and expertise of content & media technology, with a particular focus on creator media and technology, as well as showcase experience in strategic business development and partnerships. Success in this role is measured by several outputs, including launching new studio initiatives that drive incremental revenue opportunities, cost efficiencies, or influential innovative collaborations with other Amazon divisions.

About the team

About Brand Innovation Lab:
The Brand Innovation Lab at Amazon Ads solves strategic brand challenges with innovative, first‑of‑its‑kind advertising experiences. Comprised of creatives, technologists, strategists, producers, and solutions managers, the team partners with clients to create bespoke campaigns that meet Amazon customers in the places they love.

About Twitch:
Twitch is a global community that comes together for whatever, where unique, livestream experiences are created by the interactions of millions across gaming, IRL, sports, music, entertainment, and so much more.

Basic Qualifications

• 5+ years of professional or military experience
• Experience structuring and negotiating complex agreements and leading cross‑functional groups to orchestrate and successfully complete deals
• Experience with sales CRM tools such as Salesforce or similar software

Preferred Qualifications

• Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
• Experience working with technical and product stakeholders to define requirements, prioritize features, and influence product roadmaps

Compensation & Benefits

USA, NY, New York: $158,100.00 – $213,800.00 USD annually. The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

Equal Opportunity Employer

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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